The state of health care has changed for the better

When the leading advocate for managing health care costs for employers in Wisconsin was looking for a fresh look, we helped lead the way.

bhcg logo

When the Business Health Care Group (BHCG) was looking to refresh their brand identity based on new leadership and the ever changing health care landscape for businesses in Wisconsin, we led them through a comprehensive, strategic branding process.

We extended the complete brand refresh to all areas of BHCG’s marketing collateral, from their website, to annual reports and other digital and printed materials. To introduce the new brand, we created custom chocolate wrappers to help sweeten the deal at the brand’s unveiling meeting. With the updated branding, BHCG became better positioned to grow in their commitment to providing opportunities with their partners to employers in Wisconsin for improved health plan performance through innovative programs, services, and capabilities.

bhcg value prop

bhcg website

bhcg wellness ad

bhcg chocolate

Let’s get together. We’d love to see what we can do for you.

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