Celebrating Jewish Life Together

The Beth Israel Center, a synagogue in Madison, Wisconsin, had been operating for decades without a consistent brand identity. They asked AFFIRM to collaborate on a new one in time for the Jewish New Year.

Beth Israel Center is a thriving Conservative Jewish synagogue that wanted to be sure that it was effectively communicating to both current and potential members that it was a progressive place open to all people. Above all, their goals center around building a warm, supportive community. AFFIRM was engaged to develop branding that illustrated this focus on community and would help the synagogue to effectively communicate its mission. By following our proprietary SMART branding process, which included interviewing a number of Beth Israel Center members during the Situation Analysis, we were able to successfully develop a brand image that suits the synagogue perfectly and has members “kvelling”!


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