The historic Barrymore Theatre in Madison, WI opened in 1929. Through entertainment and economic highs and lows, the theatre still stands today as Madison’s sole independent music venue. When they needed a refreshed look for their brand and website ahead of launching a capital campaign for new theater seats, we created a look to blend the rich history with the up-and-coming. We developed a new clean- but retro-look logo to stay in tune with the hip neighborhood, as well as the tagline Uniquely Madison, Music + More to fully capture everything the theatre stands for. The Bottom to Top Chair-ity Appeal capital campaign began in the spring of 2018 and will also help to cover costs for new seating, plaster and fresh interior paint.