By Dorothy Crenshaw, PR Daily One of the exhilarating things about working in PR, particularly on the agency side, is the variety of what we do. It’s ideal for those of us who are easily bored and don’t want to … Read more
Written by Laura Monagle, APR “I spend alot of time tracking all of our media mentions, but no one ever really looks at this stuff.” That’s a common feeling among our clients. We all want measurement, but it’s hard to decide what data is … Read more
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