Dane County Regional Airport Wins WAVE Award for WHO KNEW?! Television Commercial Produced by AFFIRM

(Pewaukee, WI…November 17, 2015) AFFIRM won a Merit Award at the Media Communications Association International – Madison Chapter’s (MCA-I Madison) WAVE Awards on November 12, 2015 for a television commercial it produced for the Dane County Regional Airport’s (MSN, www.MSNairport.com) … Read more


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What You Don’t Know Can Hurt You (or keep you from predicting the “Song of the Summer”)

I recently wrote up a new campaign proposal for a client that included a small-but-significant amount of research. The research would involve surveying a few groups of people within the target audiences of the client. While some budget would need … Read more


RTA – DuPage County Transit Marketing Campaign Driving Great Results

(November 9, 2015…Pewaukee, WI) The Regional Transportation Authority (RTA) in Chicago launched a marketing campaign in January 2014, designed to inform suburban DuPage County residents about how they can better utilize transit for both work and entertainment. The results have … Read more


Car Free Day Long Island 2015 Successful in Raising Awareness of Alternative Ways of Commuting

(September 28, 2015…Pewaukee, WI) AFFIRM is pleased to announce that the marketing and public relations campaign for Car Free Day Long Island, held on September 22, 2015 (http://carfreedayli.com/) was a resounding success in helping raise awareness of the alternatives to … Read more


AFFIRM Logo Tag V 2015

Getting to Know AFFIRM – Part 1

Well, it’s official. You are reading the FIRST installment of “Getting to Know Affirm”. As I’m sure you’re aware by now, we’ve recently re-branded ourselves. We decided it was time to change our name to something that better describes what we … Read more


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