Known as Cullen Weston Pines & Bach, LLP since 1984, the Madison-based law firm established itself as one of the most respected law firms in Wisconsin’s capitol city. In need of a brand identity refresh, the firm wanted to modernize its public presence, and better explain its priorities, rebranding itself as Pines Bach LLP. We led the complete brand redesign, and developed the firm’s first-ever tagline – Personal Service. Positive Outcomes. The Pines Bach branding campaign developed was also awarded an American Advertising Federation GOLD ADDY Award for Integrated Brand Campaign in February 2017.