Since 2008, we’ve been the agency of record for the Fireside Dinner Theatre in Fort Atkinson, WI. Initially, we were tasked with developing a plan to refresh the brand and raise awareness with the existing audience plus gain awareness with new audiences. After raising awareness across the board, and a decade-long relationship, we continue to help the Fireside with messaging and design services plus media throughout the year. In addition to radio, outdoor, and online, we create direct mail pieces for each show, the full season, plus holiday specials. 2017 was one of the theatre’s top-selling seasons in recent history and launched into an exciting 2018 with big-name productions.