Celebrating Jewish Life Together

The Beth Israel Center, a synagogue in Madison, Wisconsin, had been operating for decades without a consistent brand identity. They asked AFFIRM to collaborate on a new one in time for the Jewish New Year.

Beth Israel Center

Beth Israel Center is a thriving Conservative Jewish synagogue that wanted to be sure that it was effectively communicating to both current and potential members that it was a progressive place open to all people. Above all, their goals center … Read more

AmeriCorps Serve Wisconsin

Kicking off on the National Day of Service, Serve Wisconsin launched the STAND UP, STEP UP campaign to encourage youth in Wisconsin to give back and help those in need by stepping up to serve as an AmeriCorps member. This … Read more


Fireside Theatre

Since 2008, we’ve been the agency of record for the Fireside Dinner Theatre in Fort Atkinson, WI. Initially, we were tasked with developing a plan to refresh the brand and raise awareness with the existing audience plus gain awareness with … Read more


AtwoodFest is an annual neighborhood music festival held on on Atwood Avenue in Madison, Wisconsin. The festival features two music stages a KidsFest, MakerMarket, Community Art Project, and tons of food and craft vendors between. In 2017, AFFIRM was commissioned … Read more

Mazur Zachow

For over 30 years, Mazur Zachow, a well-known full-service market research company in the Milwaukee area, has provided research services to small business and Fortune 500s alike throughout the country. When new ownership took over Mazur Zachow in early 2018, … Read more

Barrymore Theatre

The historic Barrymore Theatre in Madison, WI opened in 1929. Through entertainment and economic highs and lows, the theatre still stands today as Madison’s sole independent music venue. When they needed a refreshed look for their brand and website ahead of launching … Read more

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When Wisconsin passed a law stating each backlogged sexual assault kit must be tested, the Wisconsin Coalition Against Sexual Assault (WCASA) and its partners brought us in to create a public awareness campaign to let survivors know there is an … Read more

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Hydrite Chemical Co. is one of the largest providers of chemicals and chemical-related services in the United States. Founded in Milwaukee in 1929, the well-established company began moving into the beer brewing industry, specifically craft microbreweries. Thus, Hydrite developed HydriBrew, … Read more

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Business Healthcare Group of Wisconsin

When the Business Health Care Group (BHCG) was looking to refresh their brand identity based on new leadership and the ever changing health care landscape for businesses in Wisconsin, we led them through a comprehensive, strategic branding process. We extended … Read more

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Dane County Regional Airport

  In the thick of the eat/shop/buy/stay local movements, we created the fun and timely FLY LOCAL! campaign for Dane County Regional Airport to encourage travelers to fly out of Madison instead of other regional “big box” airports. In line … Read more

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