Stepping up to service

When Serve Wisconsin was looking to recruit young people to give back to their communities, we stepped up to the challenge and created a campaign that stood out.

Kicking off on the National Day of Service, Serve Wisconsin launched the STAND UP, STEP UP campaign to encourage youth in Wisconsin to give back and help those in need by stepping up to serve as an AmeriCorps member. This award-winning campaign included development of the brand strategy, identity, and media plans involving online and digital strategies featuring a fun, animated video. Using messaging that promoted “how good it feels” to serve others, we encouraged young Wisconsinites to realize how service provides an opportunity to grow individually while making a difference in people’s lives.

AmeriCorps StandUp StepUp Logo

americorps press conference

Standup Stepup Website

standup stepup banner ads

Standup Stepup Poster

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