Michael Bonin

SEM Specialist

How I started in this business…

I graduated from UWM with a degree in Marketing. I started out working in retail but had a desire to work at an agency in a digital marketing capacity. I’ve always liked the idea of working on a variety of different clients. Plus, I grew up in the Milwaukee area so a company that combines my passion in a location I love is a great fit.

What I like most about my job…

Every day is different. There are so many projects going on that there’s never a dull day at the office. I really enjoy learning a client’s business and tailoring a campaign that fits their needs and goals.

When I’m not at work…

I’m probably fishing. When it gets colder in winter, you can find me watching the Packers or playing board games with my friends. I am a dog-lover, so you might also catch me spending quality time with my two dogs, Kara and Pika.

Best advice I ever received…

“Communication is key.” For clients, effective communication allows me to understand their unique position and what their expectations are. Equally as important, an open dialogue with my coworkers keeps projects on their timelines so we can address anything that may pop up.

To me, Positively Engaging Marketing means…

Genuinely connecting with the client to not only understand their industry as a whole, but their specific company needs. When we have a deep understanding of our clients, we can reach their customers in a way that resonates with them on a level that they care about.

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