Generated by All in One SEO Pro v5.0.0.1, this is an llms.txt file, used by LLMs to index the site. # AFFIRM Agency Full-service marketing firm in Milwaukee & Madison, Wisconsin ## Sitemaps - [XML Sitemap](https://affirmagency.com/sitemap.xml): Contains all public & indexable URLs for this website. ## Posts - [Blog](https://affirmagency.com/blog/) - [Reels vs. TikTok: Which Platform Works Best for Your Marketing Needs?](https://affirmagency.com/reels-vs-tiktok-which-platform-works-best-for-your-marketing-needs/) - After TikTok’s monumental takeover in 2019, platforms like Meta and YouTube have adapted to push short-form, scrollable video content feeds. Hosted on both Facebook and Instagram, Reels have quickly become a the most popular content format on platform, leading to a shift in content strategy for creators looking to make an impact on social media. - [AFFIRM’s Top Super Bowl Ads of 2026](https://affirmagency.com/affirms-top-super-bowl-ads-of-2026/) - Drawing in over 100 million viewers each year, the Super Bowl isn’t just the biggest football game of the year. It’s also the biggest day of the year for advertisers. With spots going for millions of dollars, the ads are a huge draw for many people. Though none of our favorite teams played in the - [How to Deal With Negative Comments On Social Media](https://affirmagency.com/how-to-deal-with-negative-comments-on-social-media/) - As a consumer and a young PR pro, I feel as though I’m always conscious of what I post and how much I post to my social media networks. Should I share this? Is this appropriate? Did I write too much? But I’m not sure most people see both sides of the coin. Social media - [Advertising and PR: The Same but Different](https://affirmagency.com/advertising-and-pr-the-same-but-different/) - Advertising and Public Relations are commonly mistaken to be same thing. While they both definitely fall under the same umbrella when it comes to developing brand awareness, there are key differences that distinguish the two. Advertising communicates what your brand has to offer via TV, radio, billboards, online banners, print media, and other media outlets. - [Two Truths and an Alternative Fact about PR](https://affirmagency.com/two-truths-and-an-alternative-fact-about-pr/) - The idea of “alternative facts” and “fake news” has been circulating social media and news outlets since Donald Trump took office. All politics aside, these terms have started the conversation of whether or not truthful information is being reported in the media, which also plays a significant role in PR. Here are two truths and - [Spring Holidays for Your Social Media Calendar](https://affirmagency.com/spring-holidays-for-your-social-media-calendar/) - There’s always something to celebrate. Over the past couple of years “national” holidays have become rather popular on social media. Several brands have used these opportunities to create new content and engage with their target audiences. Here are hashtagable holidays for you to consider adding to your social calendar. March 23 - #NationalPuppyDay March 30 - [3 Things to Learn from March Madness](https://affirmagency.com/3-things-to-learn-from-march-madness/) - March Madness has become one of the most popular sporting events in the U.S. Learn from March Madness to help develop your next marketing campaign. - [Be seen, be heard. Use keywords.](https://affirmagency.com/be-seen-be-heard-use-keywords/) - Keywords and SEO (search engine optimization) are directly linked, as keywords are the words, terms, and phrases people type into Google to find your content. - [The Art of Managing Client Expectations](https://affirmagency.com/the-art-of-managing-client-expectations/) - Clients will already have preconceived expectations of how things should be even before working with you, so here are tips on how to manage client expectations. - [2018 Winter Olympics takes the Gold when it comes to Ratings](https://affirmagency.com/2018-winter-olympics-takes-the-gold-when-it-comes-to-ratings/) - Companies who put a significant amount of money behind their advertisements early in the Winter Games are already seeing a huge return on the investment. - [Will the Amazon Echo and Google Home be the future of advertising?](https://affirmagency.com/is-the-amazon-echo-and-google-home-the-future-of-advertising/) - Soon after the Amazon Echo and Google Home were launched to market, the question of the ability to advertise on the smart speakers quickly arose and so did consumer interest. The desire for these smart home devices is not going anywhere; in fact, it is only getting larger. According to Media Post, the smart home - [Should Your Business Be Posting on X?](https://affirmagency.com/should-your-business-be-posting-on-x/) - How X can help you reach your target audience and customers Think of your website as the face of your business, and social media as your voice…if you put it into perspective in this way, it is easy to see why it’s important to generate content on social media to help drive your business. But - [How to Write Effective Photo Captions on Social Media](https://affirmagency.com/how-to-write-effective-photo-captions-on-social-media/) - In a world where approximately 52 million photos are shared daily on Instagram, a well-written caption can make all the difference in driving engagement. Let’s be honest, captioning is the hardest part of uploading a photo. After much reading and research, here are some of the best tips to help you master the art of - [Top Reasons Why Public Relations Is More Crucial Than Ever in the Age of AI](https://affirmagency.com/top-reasons-why-public-relations-is-more-crucial-than-ever-in-the-age-of-ai/) - AI is changing marketing at lightning speed, streamlining content creation, automating workflows, and crunching data like never before. But while AI agents can handle efficiency, there's a human-powered tool becoming even more vital: public relations. In today’s noisy, AI-saturated world, PR is more than press releases. It’s how brands build trust, spark meaningful conversations, and - [On the Right Track: How Amtrak Hiawatha Helped Define Transit Marketing, and AFFIRM’s Place in It](https://affirmagency.com/on-the-right-track-how-amtrak-hiawatha-helped-define-transit-marketing-and-affirms-place-in-it/) - The Amtrak Hiawatha service, connecting Milwaukee and Chicago, represents more than just a successful passenger rail line. The Hiawatha illustrates how effective transit marketing can shape public perception, drive ridership, and redefine how communities view mobility. Its story, beginning in 1935 with the Milwaukee Road’s introduction of the Hiawatha luxury streamliner, is also a story - [AFFIRM's Tips for Running a Successful Paid TikTok Campaign](https://affirmagency.com/affirms-tips-for-running-a-successful-paid-tiktok-campaign/) - Are you thinking about taking your business to TikTok? With over a billion active users and unmatched engagement, TikTok is one of the most powerful platforms for paid media if you know how to use of it right AND if your business or organization is permitted to make use it. In this blog, the AFFIRM - [AFFIRM's Guide to 2025 AI Tools](https://affirmagency.com/affirms-guide-to-2025-ai-tools/) - Like it or not, AI is here to stay. Digital Marketing Institute reports that 43% of marketing pros automate repetitive tasks and processes using AI software. This is point and proof that AI tools have the power and potential to improve workplace efficiency, especially in the world of marketing and advertising. As a result, more - [Celebrating 40 Years of Positively Engaging Marketing](https://affirmagency.com/celebrating-40-years-of-positively-engaging-marketing/) - In 2025, we proudly celebrate 40 years of AFFIRM Agency—a journey filled with creativity, innovation, and a deep commitment to making a positive difference. What began in 1985 with founder Jim Staples leaving his job as an ad sales rep at the old Milwaukee Journal and starting an agency known as Staples Marketing with one - [Measuring your PR: what is relevant to you?](https://affirmagency.com/measuring-your-pr-what-is-relevant-to-you/) - Measuring your public relations efforts depends on what is relevant to you. A public relations expert at an ad agency gives public relations suggestions. - [Are system fonts making a comeback?](https://affirmagency.com/are-system-fonts-making-a-comeback/) - Ten years ago, web designers created sites using system fonts. For example, let's say a designer chose Arial as their main font. In this case, they knew that Arial comes standard on Windows and Mac OS, so the website would look the similar on both operating systems. However, if they chose a font that wasn't - [AFFIRM's Top Super Bowl Ads of 2023](https://affirmagency.com/affirms-top-super-bowl-ads-of-2023/) - The Super Bowl is routinely watched by over 100 million viewers every year, and many people tune in specifically for the ads. At AFFIRM Agency, we’re not afraid to admit that the only thing we enjoy more than watching the big game itself are the advertisements! This year we saw some exciting celebrity cameos and - [How to Grow an Email Marketing Subscriber List](https://affirmagency.com/how-to-grow-an-email-marketing-subscriber-list/) - In the digital age, a growing email marketing subscriber list is one of the most valuable assets a business can have. It’s a direct line to your audience that gives you the opportunity to nurture relationships and build brand loyalty with current and prospective customers. Growing your subscriber list will take more than just adding - [How to Create Engaging Instagram Reels](https://affirmagency.com/how-to-create-engaging-instagram-reels/) - By now it should be no secret that Reels are the most popular content format on Instagram, allowing users to create short, captivating videos with the ability to reach audiences of followers and non-followers. Originally introduced as a response to the growing trend of short-form video content, Reels offer a dynamic way to express creativity, - [How to Use Personalized Marketing to Improve your Audience's Experience](https://affirmagency.com/how-to-use-personalized-marketing-to-improve-your-audiences-experience/) - Creating marketing that is personal and relevant for your audience is essential for success in 2024. To create true personalized marketing, you’ll have to gain a better understanding of who your audience is and what they care about. From there you’ll have the information you need to build marketing messages that are effective. From choosing - [Want to Effect Change for the Better? Consider Social Marketing](https://affirmagency.com/want-to-effect-change-for-the-better-consider-social-marketing/) - Have you ever wanted to exercise more? Stop smoking? Get your teenager to wear a seat belt in the car? Chances are, at one time or another we all have wanted to change behavior for the betterment of ourselves, our family or our society. There is an entire type of marketing devoted to affecting that - [Laying the Groundwork for Long-Term Remote Success](https://affirmagency.com/laying-the-groundwork-for-long-term-remote-success/) - It seemed like a novelty just a few weeks ago, the idea of working from home, especially if you’re new to the concept. - [Social Marketing – Part Five: Key Messages](https://affirmagency.com/social-marketing-part-five-key-messages/) - With multiple societal issues facing our country right now, the ability to create memorable campaigns that influence and help to positively change people’s behavior is more important now than ever. - [Should My Company Start a Blog? Your Guide to Content Marketing](https://affirmagency.com/should-my-company-start-a-blog-your-guide-to-content-marketing/) - Blogs are a popular and effective form of content marketing. In this post, we’ll define content marketing and explain why you should have a content marketing strategy. - [The rapid rise of TikTok as a social media platform and how to utilize its growing popularity for your business](https://affirmagency.com/the-rapid-rise-of-tiktok-as-a-social-media-platform-and-how-to-utilize-its-growing-popularity-for-your-business/) - TikTok is a rapidly growing platform with high engagement rates. It has become influential and is expected to triple in size over the next few years. - [How COVID-19 Changed How We Use Social Media To Reach Intended Audiences During Unintended Times](https://affirmagency.com/how-covid-19-changed-how-we-use-social-media-to-reach-intended-audiences-during-unintended-times/) - Consumers’ needs are ever evolving and they don’t want brands constantly pushing a sale or latest special. Decrease sales focus, increase open communication. - [AFFIRM Guide to 2021 Marketing Buzzwords](https://affirmagency.com/affirm-guide-to-2021-marketing-buzzwords/) - We put together a list of the 2021 most popular marketing buzzwords (so far) that you may have encountered as either a marketer or consumer. - [AFFIRM’s Social Media Predictions for 2022](https://affirmagency.com/affirms-social-media-predictions-for-2022/) - AFFIRM has compiled our predictions for social media in 2022 based on current social media trends that marketers should take note of as 2021 comes to an end. - [10 Tips for Improving Your Resume as a Marketer](https://affirmagency.com/10-tips-for-improving-your-resume-as-a-marketer/) - We have provided you with 10 tips to follow if you’re updating your resume or writing a new one that will help you as you search for your dream job. - [The Concept of Social Listening and Why You Should be Aware of It](https://affirmagency.com/the-concept-of-social-listening-and-why-you-should-be-aware-of-it/) - Chances are you’ve heard the term social listening tossed around if you’re in marketing. Although the term isn’t brand new; it isn’t one that all marketers fully grasp. Understanding what social listening is and how to apply it to win for brands is what separates competent marketers from great marketers, and it’s important now more - [Why It’s Important to Have a Crisis Communications Plan](https://affirmagency.com/why-its-important-to-have-a-crisis-communications-plan/) - Imagine that it’s after business hours and you’re asleep in bed. Suddenly, your phone begins to ring and when you answer it, your employee informs you that some flooding has caused your company to suffer losses. The media is at your offices and onsite employees are talking with them. If you think it can’t happen - [How to Evaluate if an Influencer is Right for Your Brand](https://affirmagency.com/how-to-evaluate-if-an-influencer-is-right-for-your-brand/) - Influencer marketing first began to rise to prominence around 2010, and it has only continued to grow in popularity in the years since. According to Shopify, 63% of marketers intend to increase their influencer marketing budget in 2022 with only 5% intending to decrease it. Though it’s clear that businesses are finding success partnering with - [What to Do if Your Brand Accidentally Goes Viral](https://affirmagency.com/what-to-do-if-your-brand-accidentally-goes-viral/) - Sometimes it can be hard to predict when a campaign is going to go viral. One of the best examples of this is the ALS Association’s “Ice Bucket Challenge”. The campaign was created to promote awareness of amyotrophic lateral sclerosis (ALS), or Lou Gehrig's disease, and encourage donations for research. The ALS Association never predicted - [AFFIRM’S Guide to Writing an Effective Call-to-Action](https://affirmagency.com/affirms-guide-to-writing-an-effective-call-to-action/) - From Netflix’s new subscriber call-to-action, “Join Free for a Month,” to Uber’s “Start Riding with Uber,” marketing call-to-action (CTA) statements clearly define the next step a customer needs to take to engage with a brand. CTA statements may seem simple on the surface but the most successful ones are carefully worded to consider the intended - [AFFIRM’s Top Super Bowl Ads of 2022](https://affirmagency.com/affirms-top-super-bowl-ads-of-2022/) - When it comes to watching the big game each year, we come for the game and stay for the advertisements! According to The Sporting News, a 30 second spot during Super Bowl LVI cost around $6,500,000, which was $1,000,000 more than last year. This showed in the advertisements that ran, and same as years past, - [Part 1: How to Increase Your Social Media Engagement in 2022](https://affirmagency.com/part-1-how-to-increase-your-social-media-engagement-in-2022/) - Social media marketing allows you to build relationships by providing an interactive way for current and prospective fans to engage. However, social media audiences continue to grow rapidly each year, making competition to reach new, and even current fans, fiercer than ever. For reference, Facebook has 2.41 billion monthly active users in 2022, a 12% - [Part 2: How to Increase Your Social Media Engagement in 2022](https://affirmagency.com/part-2-how-to-increase-your-social-media-engagement-in-2022/) - Did you know the average social media user sees 36 ads a day? It can be hard to reach people on social media when they are seeing so much content daily, and that’s why it’s important to continuously evaluate your social media approach and strategies to make sure that they are evolving along with the - [AFFIRM’s Guide to Pay-Per-Click (PPC) Advertising (Part 1)](https://affirmagency.com/part-1-affirms-guide-to-pay-per-click-advertising/) - Pay-Per-Click (PPC) advertising, an internet search engine advertising model used to drive traffic to websites, has become an essential tool for generating new leads, reengaging existing customers, and spreading brand awareness for businesses. There are several methods of PPC advertising on Google. Three of the most popular options include display, search, and video. Each have - [What is SEO and Why Does it Matter?](https://affirmagency.com/what-is-seo-and-why-does-it-matter/) - When you enter a search query into Google, what pages are you most likely to check out when you hit enter? For most people, the answer to this question is the web pages that appear on the first page of the search results. According to Backlink, the top spot on a Google search receives 32% - [Which PPC Approach is Right for You (Part 2)](https://affirmagency.com/part-2-which-ppc-approach-is-right-for-you/) - Finding leads and converting them into customers is essential for the health of any business. Though this is no easy task, it can be done with an effective approach to pay-per-click (PPC) advertising. In the first part of this series, we discussed how PPC works, including the different types of ads and how they’re served - [How to Maximize Your Email Marketing Effectiveness (Part 1)](https://affirmagency.com/how-to-maximize-your-email-marketing-effectiveness-part-1/) - You may not consider email an important marketing channel in 2022 with so many other options available, but email is absolutely a channel you should be using for your business. According to HubSpot, 77% of marketers have seen an increase in email engagement over the last 12 months and 37% of brands are increasing their - [How to Maximize Your Email Marketing Effectiveness (Part 2)](https://affirmagency.com/how-to-maximize-your-email-marketing-effectiveness-part-2/) - Though email marketing may seem antiquated, if you approach it with a strategic mindset, you can make an impact and reach customers for your business. In the first part of this series, we covered a few tips and tricks to employ to help improve engagement for your email sends. Now, we’re back with even more - [Four Key Content Marketing Trends for 2023](https://affirmagency.com/four-key-content-marketing-trends-for-2023/) - Content marketing is a familiar strategy, one that’s paramount in building long-lasting relationships with your audience. With new marketing channels like social media offering exciting ways to expand your content marketing strategy and reach new people, there is so much opportunity to be found in 2023. So, you’re likely asking yourself, what are the top - [AFFIRM's Social Media Predictions for 2024](https://affirmagency.com/affirms-social-media-predictions-for-2024/) - Most brands and companies have widely embraced social media as a key area of focus for their plans and strategies in 2024, and it’s important to stay ahead of the curve to get the most return from social media marketing efforts. This means being in the know about changes in the world of social media, - [How AI is Changing the Marketing and Advertising Industry](https://affirmagency.com/how-ai-is-changing-the-marketing-and-advertising-industry/) - At this point, it’s impossible to ignore the impact of Artificial Intelligence (AI) on the marketing and advertising industry. These transformative technologies have been widely discussed over the past two years, both in a positive light, and other times in a not so positive light. Like it or not, from data analytics to customer engagement, - [AFFIRM'S Top Marketing Strategies for Small Local Businesses](https://affirmagency.com/affirms-top-marketing-strategies-for-small-local-businesses/) - It doesn’t matter whether you’re just getting started building a marketing strategy for your business or if you’re working on mastering your marketing, we can help you! As the heartbeat of communities, small businesses thrive on local connections and engagements. From leveraging the power of community events to harnessing the potential of SEO, our tips - [5 Tips to Help You Become a More Data Driven Marketer](https://affirmagency.com/5-tips-to-help-you-become-a-more-data-driven-marketer/) - Data driven marketing is a strategy that focuses on collecting information on data and trends to drive marketing decisions. This strategy helps marketers reach the target audiences they want by incorporating the needs, desires, and behaviors of the target audience into the marketing strategy. Using audience data to build a marketing strategy also increases budget - [10 Tips to Help Your Business Stand Out on Instagram](https://affirmagency.com/10-tips-to-help-your-business-stand-out-on-instagram/) - With 2 billion active monthly users, Instagram is the world’s third most-used social media platform in 2023. Instagram's growing popularity is difficult to ignore, and given the fact that nearly 85% of Instagram’s total audience is under 45, it’s a critical platform for reaching youths and adults. However, success on Instagram is determined by how - [Collaborate and Learn!](https://affirmagency.com/collaborate-and-learn/) - One of our Core Values is that we are OPENLY COLLABORATIVE. It’s a great way to be. We work well as a team, both with our coworkers and with our clients, and it leads to the best results for everyone. To get a better understanding of this particular Core Value, I did some research on - [Reliability Is Gold (Or Even Platinum)](https://affirmagency.com/reliability-is-gold-or-even-platinum/) - Extremely Reliable is one of our Core Values. We’ll always be there for our clients, and we’re always ready to provide great service, regardless of what the situation requires. Here’s an example of another group that subscribed to the same ideal. In the mid-1960s, a group of session musicians quickly rose to prominence (as much - [Driving the Seat Belt Safety Message in WI](https://affirmagency.com/driving-the-seat-belt-safety-message-in-wi/) - We have been fortunate to be able to work with the Wisconsin Department of Transportation on its annual CLICK IT OR TICKET campaign since 2006. In some ways, it’s amazing to me that in this day and age, we still have to make a concerted effort to get people to do something that should be - [Awards Are Nice, But Entering is Even Better](https://affirmagency.com/awards-are-nice-but-entering-is-even-better/) - We recently won an American Advertising Federation award (formerly known as the ADDYs) at the national level for a project for the Wisconsin Department of Transportation (WisDOT). We were the only Wisconsin agency to win at that level, for the work we did to help support WisDOT’s highway traffic safety campaign with the Choose Your - [Social Marketing – Part Four: What Stops People from Making a Change?](https://affirmagency.com/social-marketing-part-four-what-stops-people-from-making-a-change/) - You have defined your problem. You have identified your target audience and the people who influence them. Now what? Before you develop your key messages and creative materials, you must understand what keeps your audience from making a change. This blog will cover step three in the social marketing process: Identify/qualify the obstacles to making the change in - [Social Marketing – Part Three: Defining Audience and Influencers](https://affirmagency.com/social-marketing-part-three-defining-audience-and-influencers/) - In the COVID-19 era, small actions like wearing a mask and maintaining distance can save lives. Social marketing strategies can help governments encourage the public to make these small but powerful behavior changes. In our previous blog posts, we introduced the social marketing process and discussed its first step. In this post, we will break down the second - [Social Marketing – Part Two: Defining the Issue and Awareness](https://affirmagency.com/social-marketing-part-two-defining-the-issue-and-awareness/) - In an era when persuading people to follow important guidelines or take simple actions can save lives, social marketing plays a crucial role in getting that information to the public. - [Advice to Summer Marketing Interns](https://affirmagency.com/advice-to-summer-marketing-interns/) - Congratulations! You've landed your first internship at a marketing/PR/advertising firm. Now what? - [Treat Your Ears with our Favorite Marketing Podcasts](https://affirmagency.com/treat-your-ears-with-our-favorite-marketing-podcasts/) - The golden age of podcasts is here and we at AFFIRM can’t get enough! With podcasts, you get all the expertise of a book or blog post, but you can listen in the car, at the office, or even while doing your dishes. - [8 Best Practices to Holding a Virtual Meeting](https://affirmagency.com/8-best-practices-to-holding-a-virtual-meeting/) - With working from home more common because of the COVID-19, companies are struggling to find an ongoing way to exchange ideas and keep their employees engaged. - [SUPER BOWL FUN FACTS](https://affirmagency.com/super-bowl-fun-facts/) - Whether you tune into the Super Bowl simply to watch the big game or because you want to see the most anticipated ads of the year, the Super Bowl continues to be one of the most watched television events. - [Stay Warm with these 5 Digital Marketing Reads](https://affirmagency.com/stay-warm-with-these-5-digital-marketing-reads/) - As the weather gets colder, who doesn’t love curling up with a good book? Take some time to improve your digital marketing strategy with these 5 reads: - [The Importance of Research in Marketing](https://affirmagency.com/the-importance-of-research-in-marketing/) - If you’ve visited our AFFIRM Agency Process page on our website, you know that we’ve used our proprietary SMART process to develop effective marketing campaigns since 2004. Let’s review the 5 steps that make up this process: Situation Analysis Marketing Strategies Application & Execution Review and Refine Total Success In this blog post, we are - [What U.S. Women’s Soccer Can Teach Us About Cause Marketing](https://affirmagency.com/what-u-s-womens-soccer-can-teach-us-about-cause-marketing/) - In 2019, the relationship between a consumer and a brand is more important than ever. - [What You Need to Know about the Changing Media Landscape](https://affirmagency.com/what-you-need-to-know-about-the-changing-media-landscape/) - Before you reach out to any media outlet, journalist or editor, you need to understand the changes that have impacted the media landscape. - [Why We Love Local Press (and You Should Too)](https://affirmagency.com/why-we-love-local-press-and-you-should-too/) - National press attention can benefit any organization, but we shouldn’t forget the power of local media coverage. Here’s why we love local press, and you should, too! - [Go Back to School with These 5 Marketing Classics](https://affirmagency.com/go-back-to-school-with-these-5-marketing-classics/) - Catch up on some marketing classics! Enjoy this short list of some of our favorite marketing and advertising reads. - [Your Guide to Influencer Marketing](https://affirmagency.com/your-guide-to-influencer-marketing/) - “Influencer” has been a buzz term in the marketing industry lately. But what exactly is an influencer, and how can they help your business? We’ve got answers! - [Fun in the Sun – Marketing Opportunities in the Summer](https://affirmagency.com/fun-in-the-sun-marketing-opportunities-in-the-summer/) - Summer is full of great opportunities to take part in your local community. Use these three tips to ensure that your summer marketing event makes a splash! - [CREATING A SOCIAL MEDIA STRATEGY THAT’S RIGHT FOR YOU – PART 4 (LINKEDIN)](https://affirmagency.com/creating-a-social-media-strategy-thats-right-for-you-part-4-linkedin/) - Don’t make the mistake of brushing LinkedIn off as a networking or job-seeking website. As a business owner, it's probably the sphere you want to be in. - [Creating A Social Media Strategy That’s Right For YOU – Part 3 (Instagram)](https://affirmagency.com/creating-a-social-media-strategy-thats-right-for-you-part-3-instagram/) - Instagram is a social network made for sharing photos and videos. You can approach it in a slightly different way than you would approach Facebook. - [Creating A Social Media Strategy That’s Right For YOU – Part 2 (Facebook)](https://affirmagency.com/creating-a-social-media-strategy-thats-right-for-you-part-2-facebook/) - Your business can almost always benefit from establishing a presence on Facebook. Over 65 million businesses use it! You should be one of those 65 million. - [Creating A Social Media Strategy That’s Right For YOU – Part 1](https://affirmagency.com/creating-a-social-media-strategy-thats-right-for-you-part-1/) - If diving headfirst into the world of likes and hashtags seems daunting, never fear: our blog series will help you go from amateur to social media guru. - [A FIX FOR THE CONTENT CONUNDRUM.](https://affirmagency.com/a-fix-for-the-content-conundrum/) - Recently, I was fortunate enough to have the opportunity to attend an industry conference on content marketing strategy given by Robert Rose, a noted authority on the subject and current Chief Strategy Officer of The Content Advisory. It was intriguing to hear his insights and in-depth analysis on the many facets of content marketing and - [Don’t Hate the Bounce Rate](https://affirmagency.com/dont-hate-the-bounce-rate/) - There are so many different metrics in Google Analytics; deciphering what they all mean can be a challenge even to those with extensive knowledge of SEO. What most people take away from their Google Analytics is that high impressions, clicks, time on site, and page views are good, while a high bounce rate is bad. - [Top 5 Reasons to Redesign Your Website](https://affirmagency.com/top-5-reasons-to-redesign-your-website/) - If you’re like most small or medium-sized businesses, starting a website redesign can feel like a monumental task. Fortunately, there are many resources available online; from self-help articles, seminars, and tutorials to experienced digital agencies that specialize in website design and development. At AFFIRM, we’re continually working with both new and existing clients on ways - [Don't Fake It, You Won't Make It](https://affirmagency.com/dont-fake-it-you-wont-make-it/) - As we’ve discussed before, consistency is key when it comes to social. This includes strategizing your brands’ voice and how you relate to your audience. For many brands it may be tempting to try to capture the attention of teenagers by trying to relate and using popular memes and common slang. However, sometimes this is not - [Advice to Advertising Agency Interns](https://affirmagency.com/advice-to-advertising-agency-interns/) - Advice for advertising agency interns from a digital marketing intern. - [Fear and Facts in Advertising](https://affirmagency.com/fear-and-facts-in-advertising/) - Instead of trying the “scared straight” approach, provide your audience with realistic information and resources to help them make better choices. - [The Case for Cause Marketing](https://affirmagency.com/the-case-for-cause-marketing/) - Burger King's Ax The Pink Tax viral video reflects a need for brands to show corporate responsibility and use cause marketing alongside other marketing tactics. - [The 23 Digital Marketing Terms You Need to Know](https://affirmagency.com/the-23-digital-marketing-terms-you-need-to-know/) - Digital Marketing is a wide umbrella that covers a lot of ground. To help you navigate the digital realm, here are some must-know terms. - [Facebook Live, Trend or Tremendous?](https://affirmagency.com/facebook-live-trend-or-tremendous/) - Facebook Live gives anyone the chance to share live video stories, awareness campaigns, events, even products with your followers and friends in real time. - [Proofreading 101](https://affirmagency.com/proofreading-101/) - Errors in your work look sloppy and can also cost you big time. In the era of autocorrect, it's more important than ever to ensure you’re proofing your work. - [The Spirit of Collaboration](https://affirmagency.com/the-spirit-of-collaboration/) - AFFIRM lives up to its Core Value of being Openly Collaborative by working with the Wisconsin DOJ and DOT to implement a Drugged Driving advertising campaign. - [More Than a Phone Call - MEET Your Clients!](https://affirmagency.com/more-than-a-phone-call-meet-your-clients/) - It becomes easy to rely on emails, phone calls, Skype meetings, screen-sharing services, and texts but it's important to meet clients face-to-face as well. - [Handling Crisis Communication](https://affirmagency.com/handling-crisis-communication/) - Every organization is vulnerable to PR crises. Here are tips on how to handle a crisis within an organization. - [Professional Writing Matters](https://affirmagency.com/professional-writing-matters/) - Hiring a professional writer has many benefits for you and your business. It will save you time and money and will improve your business and brand presence. - [Influencer Marketing vs. Celebrity Endorsements](https://affirmagency.com/influencer-marketing-vs-celebrity-endorsements/) - Influencer marketing and celebrity endorsements are often used interchangeably, but there are also key differences that distinguish one from the other. - [Satisfied With Your Agency’s Performance?](https://affirmagency.com/satisfied-with-your-agencys-performance/) - AFFIRM measured success by meeting our clients’ needs in a number of areas from project objectives, to delivering the project on-time, and on-budget. - [How to Stay Active at Work](https://affirmagency.com/how-to-stay-active-at-work/) - Staying active at work can be difficult when you're sitting behind a desk. It's important to get in some movement during your 9-to-5, and we can show you how. - [Helpful Writing Resources](https://affirmagency.com/helpful-writing-resources/) - Technology is a great resource for grammar and writing help. Here are a few of our go-to resources for comma questions and latest standards. - [Is Traditional Marketing Still Relevant?](https://affirmagency.com/is-traditional-marketing-still-relevant/) - Online ads are not the only way to reach people. There’s still value in radio and TV commercials, print and newspaper ads, billboards, and mail. - [Digital Budgets](https://affirmagency.com/digital-budgets/) - Digital advertising is less expensive than a television campaign and more targeted. You can determine an effective budget by answering these marketing questions. - [Summer Holidays for Your Social Media Calendar](https://affirmagency.com/summer-holidays-for-your-social-media-calendar/) - It’s basically summer and there’s always something to celebrate! Check out the latest edition of hashtagable holidays to add to your social media calendar. - [Maximize Your Social Media Engagement](https://affirmagency.com/maximize-your-social-media-engagement/) - Social media is always changing Here are some tips on how to ensure you’re getting the most out of your posts and engage with your audience. - [Best Times to Post on Social Media](https://affirmagency.com/best-times-to-post-on-social-media/) - Some times are better than others to interact on social media. Because of standard business hours, you have more narrow windows of interaction time. - [4 Tips for Planning Your Next Event](https://affirmagency.com/4-tips-for-planning-your-next-event/) - Successful events take more than just implementation. They require coordination, communication, and plenty of time! Here are four tips to help you get started. - [My Digital Vacation](https://affirmagency.com/my-digital-vacation/) - We're making sure our digital creative and media buying skills are constantly evolving with the changing time, But technology impacts all aspects of our lives. - [Schedule Facebook Posts for Later](https://affirmagency.com/schedule-facebook-posts-for-later/) - Facebook Pages makes it easy to create a post and schedule it to publish in the future. Buffer or Hootsuite schedule multiple social media platforms at once. - [How to Write an Effective News Release](https://affirmagency.com/how-to-write-an-effective-news-release/) - The news release is still alive and well. Check out these tips on how to craft an effective release and make the most of this traditional PR tactic. - [Visual Note-Taking](https://affirmagency.com/visual-note-taking/) - Visual note-taking is a powerful, helpful tool in communicating and remembering information and ideas. It forces the note-taker to become an active listener. - [How to Master Instagram's Algorithm](https://affirmagency.com/mastering-instagrams-algorithm/) - Instagram updated their algorithm making it harder for posts to get seen. It's important to focus on timing, engagement, hashtags, viewing time, and search. - [Native Advertising: Marketing Beyond the Naked Eye](https://affirmagency.com/native-advertising-marketing-beyond-the-naked-eye/) - Native Advertising is a paid media tactic that focuses on the user ad experience. They match the design of the app or webpage they are found on and look and feel like natural content. - [Pedestrian Safety is a Two-Way Street](https://affirmagency.com/pedestrian-safety-is-a-two-way-street/) - Both drivers and pedestrians are responsible for paying attention to their surroundings and being cautious as they travel from one place to the next. - [Apple's New Feature Fights Distracted Driving](https://affirmagency.com/apples-new-feature-helps-to-prevent-distracted-driving/) - As of September 2017, Apple has integrated DO NOT DISTURB features to fight distracted driving. The safety feature will mute calls, texts, and notifications. - [Search Engine Optimization in a Nutshell](https://affirmagency.com/search-engine-optimization-in-a-nutshell/) - SEO isn’t just about building websites for search engines, it’s about making your site better for humans. If you’re curious, we’d be glad to help with SEO. - [Ideas to Keep Your Content Fresh](https://affirmagency.com/ideas-to-keep-your-content-fresh/) - Keeping it fresh helps engage your audience, and there are a ton of small but helpful ways to keep your brand content fresh on social media, web, and blogs. - [The Best (and Worst) Commercials of Super Bowl 2018](https://affirmagency.com/the-best-and-worst-commercials-of-super-bowl-2018/) - During the Super Bowl, companies each trying to outdo each other for the funniest, most emotional, most outlandish, or most memorable advertising. - [Even with Social, Consistency is Key](https://affirmagency.com/even-with-social-consistency-is-key/) - With just a little bit of planning ahead, you can be sure your social strategy is on the right track and your brand remains YOUR brand across all social media. - [The #MeToo Movement Hits Advertising](https://affirmagency.com/the-metoo-movement-hits-advertising/) - Time’s Up Advertising intends to start a dialogue about these issues, as well as drive new policies that foster safe, inclusive professional environments. - [#Help](https://affirmagency.com/help/) - In social media marketing, hashtags can be a way to engage with new potential customers and make your content visible and easily discovered to a vast audience. - [Spring Cleaning For Your Brand](https://affirmagency.com/spring-cleaning-for-your-brand/) - Brands are dynamic and so is advertising around that brand. In order to keep up with the changing times, it’s important to give your brand a yearly once-over. - [What to do with data?](https://affirmagency.com/what-to-do-with-data/) - The use of personal information influences how the public thinks about online advertising, which is why it is important to consider the ethics of using data. - [Privacy in the Digital Age](https://affirmagency.com/privacy-in-the-digital-age/) - In our digital age, privacy is a debated issue. Understanding digital privacy on a marketer's side gives a different perspective. - [4 Tips for Building & Maintaining Strong Client Relationships](https://affirmagency.com/4-tips-for-building-maintaining-strong-client-relationships/) - One of the most important aspects of being an account executive is fostering and maintaining client relationships. At AFFIRM, we work hard to make our clients feel respected, comfortable, and confident in our team. As a result, some of our clients have been with us for over 10 years. Here are a few tips for - [12 Ways to Stay Motivated ALL Week Long](https://affirmagency.com/12-ways-to-stay-motivated-all-week-long/) - Do you ever feel like the week is taking FOREVER? Or that you can’t seem to get yourself in the work groove? Here are a few tips to help you stay motivated all week (and maybe even month!) long: Do your biggest projects first. The sense of accomplishment you’ll feel will fuel your motivation to - [Why Advertising Awards DO Matter](https://affirmagency.com/1931-2/) - With winter still hanging over our heads, there’s a little ray of sunshine in the form of another season – bright, shiny awards season! A-list stars and other professionals around the globe get all dazzled up as red carpets are rolled out at the Oscars, Grammys, Emmys, Billboards, Tonys, and of course, various advertising industry - [5 ways to avoid conflict when communicating](https://affirmagency.com/5-ways-to-avoid-conflict-when-communicating/) - First, a quick story. I recall a situation recently where I was trying to help someone walk through a difficult task. I was doing this remotely – sending instructions via email – to someone in a different state. Unfortunately, my instructions were misinterpreted. This person spent many frustrating hours trying to find a solution to - [Absolutely Positive(ly Engaging Marketing)](https://affirmagency.com/absolutely-positively-engaging-marketing/) - Welcome back to my Core Value blog! As you know, this blog series is dedicated to further explaining our Core Values – 8 characteristics our agency team strives to live through relationships with our clients and each other. Lately, we’ve placed a large focus on being Absolutely Positive: “Being positive means staying focused and upbeat. - [Just Call Us Chameleons. The AFFIRM Chameleons.](https://affirmagency.com/just-call-us-chameleons-the-affirm-chameleons/) - Welcome back to my Core Values blog and the first installment of 2017! With the new year off to a great start, it seems only fitting to focus on one of my favorite AFFIRM Core Values – Exceptionally Adaptable: “Being adaptable means having the ability to assess a situation quickly and find effective solutions. Even - [Getting Media Coverage During a Slow News Cycle](https://affirmagency.com/getting-media-coverage-during-a-slow-news-cycle/) - While everyone is busy with holiday preparations, budgeting for 2017, end of year reports and spreadsheets, don't forget that December is a great month to offer story ideas and content in order to get some earned media. Generally, December is a slower news month, and our reporter and journalist friends may be more open to - [Two Thumbs Up for Emojis](https://affirmagency.com/two-thumbs-up-for-emojis/) - The other day, someone sent me a detailed text about when and where to meet for pizza…primarily using emojis. I use emojis ALL the time and so do most of the people I communicate with – parents, grandparents, kids, and millennials alike. Emojis add a fun element to texts, social media, and more. If you - [New Year, New Beginnings](https://affirmagency.com/new-year-new-beginnings/) - If you’re anything like me, you’re a little skeptical about making New Year’s resolutions. I prefer to set goals throughout the year and change them as time goes on. Some people do the same, but most view the New Year as the best time to restart pursuing their goals and realign their priorities. While most - [Marketing Trends to Know in 2017](https://affirmagency.com/marketing-trends-to-know-for-2017/) - 2016 was a big year for digital, social, and mobile marketing, but 2017 is said to be even bigger. With 2016 on the way out and a fresh-faced 2017 on the way in, marketing trend predictions say we’ve got a lot to look forward to. Here are the biggest 2017 marketing trends on the horizon: - [New Year, Same AFFIRM. We’re Still Openly Collaborative.](https://affirmagency.com/new-year-same-affirm-were-still-openly-collaborative/) - Happy New Year! Welcome to 2017’s first installment of my Core Value blog! As we start this year, our agency’s resolution is to continue to live our Core Values with all clients, especially Openly Collaborative: “Being collaborative means every idea is entertained. Every voice is heard. Our clients are our partners with whom we embark - [Nothing's Impossible When You're Amazingly Resourceful](https://affirmagency.com/nothings-impossible-when-youre-amazingly-resourceful/) - Have you ever found yourself stuck in a situation and unsure how’d you ever fix it? I know I have. But, it’s important to always be prepared for the unknown and confident that you can overcome any challenge that comes your way. At AFFIRM, we like to call that being Amazingly Resourceful: “Being resourceful means - [We're Not Just Reliable... We're Extremely Reliable](https://affirmagency.com/were-not-just-reliable-were-extremely-reliable/) - Welcome back to my Core Value blog! With the winter months in full swing and everyone crossing their fingers for their cars to start, heaters to work, and flights home to be on time, it only seems fitting to discuss yet another important AFFIRM Core Value – Extremely Reliable: “Being reliable means being there when - [We're Compelling... Compellingly Creative](https://affirmagency.com/is-your-agency-compellingly-creative/) - Earlier this month, I posted a blog about one of our Core Values – Always Responsive. After thinking about it, I realized while many of our clients (current and prospective) know about our Core Values, it may be helpful to explain each and why they made the cut to the Elite Eight (seriously, corny jokes - [Facebook page or Facebook Page?](https://affirmagency.com/1786-2/) - In the past month, I’ve come across two separate businesses with Facebook pages…which is normally great, but these guys are doing it all wrong. They have standard profiles; in other words, you have to add them as a friend in order to see their information. If you frequent Facebook, you probably know by now - [We're Always Responsive, We Promise.](https://affirmagency.com/were-always-responsive-we-promise/) - Unless you’re living under a rock or haven’t visited our website or Facebook page (Ahem... facebook.com/affirmagency), you know we pride ourselves on truly living our Core Values; not only in our relationships with clients, but with each other as well. One of our most discussed Values is Always Responsive. According to our website (Ahem… affirmagency.com): - ["Chance Favors the Prepared Mind"](https://affirmagency.com/chance-favors-the-prepared-mind/) - Among my ad mentors is Luke Sullivan’s book, Hey, Whipple, Squeeze This, a rite of passage for anyone entering the ad field. I keep a copy at my desk and often find myself paging through, pulling out seemingly new tidbits of wisdom each time, and today I’m sharing some with you. Background research: it’s just - [When Less is Actually More](https://affirmagency.com/when-less-is-actually-more/) - They say copywriting is something that can’t be taught in school. I mostly agree. I went to UW-Milwaukee where they offered zero specific copywriting courses, so I fulfilled my advertising degree curricula and threw some writing courses in for insurance. I couldn’t wait to get out of school and into the workforce to do some - [Info, Graphic-Style](https://affirmagency.com/1604-2/) - The other day, I was Googling “when to take vitamins” (just bear with my nerdiness here for a min.), when Google politely suggested “when to take vitamins infographic”. Of course I clicked on it! “There’s an infographic for everything!” I exclaimed in my head, as I fell down Google’s infographic rabbit hole. Where did they - [Brainstorming!](https://affirmagency.com/brainstorming/) - Brainstorm: an ancient word, which means, “to storm the brain”……….or something like that. Brainstorming done right can be a very useful tool for ideation. Whether you're 'storming alone or with a group, here are a few tips for your next session: Why brainstorm? NEW ideas! It’s like that old saying, humans are like snowflakes…none - [A Millennial, on Millennials](https://affirmagency.com/a-millennial-on-millennials/) - “How the Best and Brightest Millennials Live, Shop and Dream” -Adweek “How Millennials Consume TV Depends on Which Stage of Life They’re in” -Adweek “What Millennial Women Value Most in Terms of Work, Money and More” -Adweek The subhead of that last one reads, “Brands need to know they’re not all the same,” and ain’t - [The Emmy Awards](https://affirmagency.com/the-emmy-awards/) - On the Eve of a New Broadcast Season, Emmys Ratings Drop to a Record Low That was Monday’s headline almost everywhere. Here’s my theory. The Emmys honor excellence in TV. This year’s nominees include: Game of Thrones (HBO), Veep (HBO), Transparent (Amazon), Masters of Sex, Shameless & Homeland (Showtime), House of Cards, Unbreakable Kimmy Schmidt, - [Advertising During a Political Year](https://affirmagency.com/advertising-during-a-political-year/) - With the looming presidential election this November, advertising agencies are feeling the pressure to secure ad space for clients. During election years, presidential candidates flood advertising media with ads, causing ad space demand and price to skyrocket. For this reason, it’s crucial for agencies to plan and strategize with their clients. Many ads, especially those - [Easy Answers Are Better](https://affirmagency.com/easy-answers-are-better/) - Recently, my business credit card number was compromised and someone used it to go on a bit of a shopping spree at Walmart and Target stores in the Kenosha area. This is not the first time my business credit card account has been tampered with and it's incredibly inconvenient when it happens. First, the bank - [Hunting = Marketing](https://affirmagency.com/hunting-marketing/) - I was asked if there are any parallels I could draw between my hobbies and my job. I thought about it for a while, and suddenly it clicked: I like to hunt and harvest animals for food. Putting yourself in a position to harvest an animal requires an epic amount of preparation. Yet even once - [Calling All Multitaskers!](https://affirmagency.com/calling-all-multitaskers/) - Multitasking. I’m guilty of it, and I’m sure you have been too. I even feel guilty saying “guilty” because for so long, I thought multitasking = being productive! I was so wrong. THE BRAIN IS NOT MADE TO MULTITASK. Studies have shown that multitasking, that is, switching between multiple tasks at once, overloads your brain - [5 Reasons to Launch a Google AdWords Campaign](https://affirmagency.com/5-reasons-your-company-should-invest-in-google-adwords/) - I may not be a media expert (Cathy and Roe have us covered in that department!), but I do know if you’re advertising, one of the best places to start is the Internet. Why? Because everyone’s on it (especially teens and Millennials)! Google, which has 1.17 billion users, has taken full advantage of this by - [Writing vs. Writing for the Web](https://affirmagency.com/writing-vs-writing-for-the-web/) - Last week, I attended a seminar at Northwoods Web Solutions on Writing for the Web that was full of up-to-date info and helpful tips, plus it was a great refresher course for stuff I haven’t studied in a few (gasp!) years. In short, I can tell you there are definite differences in writing vs. writing - [Reconnecting with Old Friends is Good For You and, Sometimes, Good for Business!](https://affirmagency.com/reconnecting-with-old-friends-is-good-for-you-and-sometimes-good-for-business/) - One of the many benefits of Facebook is that it offers the opportunity for reconnections with old friends under the right circumstances. For me, those circumstances are often business opportunities that require me to travel to cities where old friends happen to live. Twice in the past three months, I’ve messaged these friends through Facebook, - [I Forgot What I Was Gonna Call This One...](https://affirmagency.com/i-forgot-what-i-was-gonna-call-this-one/) - According to Wikipedia, Writer's block is “a condition, primarily associated with writing, in which an author loses the ability to produce new work or experiences a creative slowdown. The condition ranges in difficulty from coming up with original ideas to being unable to produce a work for years. Throughout history, writer's block has been a documented - [Branding Basics – 12 Things You Should Know](https://affirmagency.com/branding-basics-12-things-you-should-know/) - Like a lot of agencies, a week doesn’t go by when we’re not involved with, or discussing, some type of branding initiative with clients or a prospective new client. We may not be a dedicated branding or design firm, but year after year, organizations look to us for these assignments because of our collective branding - [Fleeting Inspiration](https://affirmagency.com/fleeting-inspiration/) - For no more than one week per year, the two crabapple trees outside my office bloom spectacularly. For the other 51 weeks, they're either skeletal shrubs with dead fruit that even the birds won't eat or unkempt looking green trees that mix in with the rest of the foliage. But around this time in May, - [Who's Watching What?](https://affirmagency.com/whos-watching-what/) - As we look back through the evolution of media, it was predicted that each new one would kill off the other…when television came into being, everyone predicted radio would die. Cable television was going to replace television, streaming radio was going to replace terrestrial radio and online video – yep, it’s going to replace television. - [Grammar! Part One](https://affirmagency.com/grammar-part-one/) - Welcome to part one of our first-ever grammar blog series! Over the upcoming weeks, we’ll help to finesse your writing and improve your communication, simply by reminding you about some basic grammar rules. We promise it won’t be as grueling as those grade school grammar tests, so stay tuned! For a grammar-lover like me, and - [Grammar! Part Two](https://affirmagency.com/grammar-part-two/) - Welcome to Part II of our grammar blog series! Continuing from last time, I’ll go over a few more questions from my #nerdy grammar survey. The first question of Part II covers homophones. In case you need a refresher, a homophone is a word that’s pronounced the same way as another word, but has a - [Business Travel Tips (or what I've noticed lately on a lot of recent flights)](https://affirmagency.com/business-travel-tips-or-what-ive-noticed-lately-on-a-lot-of-recent-flights/) - Over the past few months, I've been traveling a lot more on business than I have in a while. New York. LA. New Orleans. Cincinnati. Sacramento. Orlando. During the course of these flights, I've noticed a few travelers doing some things that can best be described as thoughtless to their fellow passengers. So, in the - [6 Tips for Effective Social Media Campaigns](https://affirmagency.com/6-tips-for-effective-social-media-campaigns/) - Having an eclectic media mix is an important aspect of ALL advertising campaigns. The more media used to promote a message, the higher likelihood of reaching a larger audience and making a stronger, more lasting impact. Your message won’t just be seen on TV (which some people may not watch often enough to be affected), - [Thinking of Rebranding? 7 Questions to Ask Yourself.](https://affirmagency.com/thinking-of-rebranding-7-reasons-you-may-be-ready/) - When was the last time you took a close look at your company’s or organization’s brand? Not just your logo, but asked yourself the hard questions, such as whether it aligns with your current position in the market or is still relevant to your target audience? Maybe it’s simply become outdated, but whatever stage your - [Is Remote Work Right For Your Company?](https://affirmagency.com/is-remote-work-right-for-your-company/) - When most people think of the benefits of remote work, they tend to equate them with the employees, not the employers. And while there are certainly numerous advantages of telecommuting for your staff, as it turns out, having a remote workforce will greatly benefit you as the employer, too. Recent studies have supported the idea - [The Importance of a Good Pitch](https://affirmagency.com/the-importance-of-a-good-pitch/) - Pitching is crucial for business growth and success, especially in marketing and advertising. Professionals in our industry become accustomed to presenting their agency background and strengths, as well as campaign ideas and concepts to both potential and existing clients. Without doing so, our work as agencies would cease to exist. That’s why it’s important to - [The Power of Peers](https://affirmagency.com/the-power-of-peers/) - I just returned from my bi-annual Agency Management Institute (AMI) conference in New Orleans. AMI is an organization that is a resource to advertising agencies in many ways. It provides seminars on everything from account service to agency operations. It also puts together peer groups of non-competing agency owners from all over the country. I've - [Staples Marketing will change its name to AFFIRM as of July 1, 2015!](https://affirmagency.com/staples-marketing-will-change-its-name-to-affirm-as-of-july-1-2015/) - We’ve been talking a little about the process we’ve undertaken in the past year or so to better define who we are at our agency; our purpose, mission, core values and the kind of work that inspires us and our clients. The end result of interviews, surveys, feedback and input from our staff, our clients, ## Pages - [Home](https://affirmagency.com/) - Full-service advertising and marketing agency based out of Pewaukee, Wisconsin. We create marketing solutions that change the way people think, feel, and act. - [Work](https://affirmagency.com/work/) - Our Work Engaging Ideas. Driven by Results. Our work is as diverse as our clients. From non-profits and family-run businesses to government, regional manufacturers, and Fortune 500's, we create marketing solutions that change the way people think, feel, and act. We also specialize in transportation marketing. View our awards here. Filter Work: Connect with us. - [AI in Marketing](https://affirmagency.com/ai/) - Responsible AI in Practice Our approach to artificial intelligence, how we incorporate it into our work, and the standards we hold ourselves accountable to every day. Smarter marketing, guided by integrity Artificial intelligence is transforming the way businesses communicate, create, and grow. We recognize both the opportunities and the questions that come with this technology, - [About](https://affirmagency.com/about/) - At AFFIRM, our core values set us apart from other agencies. We'll help you achieve you most ambitious goals through marketing, advertising, PR, and more! - [People](https://affirmagency.com/people/) - We succeed through the efforts and talents of our people, who bring a wealth of experiences and skills from a variety of industries and backgrounds. - [Terms of Use](https://affirmagency.com/terms/) - Terms of Use Last Updated: June 2026 Welcome to the AFFIRM Agency website. By accessing or using this website, you agree to these Terms of Use. If you do not agree with these terms, please do not use this website. Website Use This website is provided for informational purposes regarding AFFIRM Agency and its services. - [Privacy Policy](https://affirmagency.com/privacy-policy/) - At AFFIRM, our core values set us apart from other agencies. We'll help you achieve you most ambitious goals through marketing, advertising, PR, and more! - [Account Coordinator](https://affirmagency.com/careers/account-coordinator/) - At AFFIRM, our core values set us apart from other agencies. We'll help you achieve you most ambitious goals through marketing, advertising, PR, and more! - [Part-Time Graphic Designer Internship](https://affirmagency.com/careers/part-time-graphic-designer-internship/) - At AFFIRM, our core values set us apart from other agencies. We'll help you achieve you most ambitious goals through marketing, advertising, PR, and more! - [Senior Account Executive](https://affirmagency.com/careers/senior-account-executive/) - At AFFIRM, our core values set us apart from other agencies. We'll help you achieve you most ambitious goals through marketing, advertising, PR, and more! - [Careers](https://affirmagency.com/careers/) - AFFIRM is growing fast! Check out the available positions below and apply to become a member of the team. - [Thank You](https://affirmagency.com/thank-you/) - Thank You Your message has been received. We value the chance to talk to you about your marketing goals or project needs. We'll get back to you as quickly as possible. Connect with us. Sign up for our newsletter! We send a short, digestible email once a month. We value your privacy, and you may - [Services](https://affirmagency.com/services/) - As a full-service agency based in Wisconsin, we offer our clients everything from advertising to video and all things in between. - [Contact](https://affirmagency.com/contact/) - Contact Us Let's get started. We're excited to hear from you. Complete the form below to receive an instant budget and timeline. We don't sell or share your information with third-parties. Call us Danny Mager Phone: (262) 650-9900 Locations Pewaukee Main Office N28W23050 Roundy Dr. Pewaukee, WI 53072 Hours: M-F 8:30 a.m. to 5:00 p.m. - [Holiday Gift](https://affirmagency.com/gift/) - Happy Holidays from AFFIRM Agency. Thanks for being awesome! - [Madison Advertising Agency](https://affirmagency.com/madison/) - We're here to help you! AFFIRM is an advertising and marketing agency with a full range of services in the Madison and Dane County, Wisconsin area. - [New Business](https://affirmagency.com/new-business/) - Let's Connect. Hi, I'm Danny Mager, President of AFFIRM. If you're looking for a results-driven marketing agency that understands how to connect strategy with impact, we'd love to learn more and explore how we can elevate your brand. Your Brand Deserves Better. Let's talk! Please complete the form to schedule a 30-minute free consultation. - [Success](https://affirmagency.com/success/) - Thank You Schedule Your Consultation! Thank you for your interest in AFFIRM! We're excited to learn more. Make sure you schedule your FREE 30-minute call with Agency owner, Danny Mager. Schedule now - [Transportation](https://affirmagency.com/transportation/) - Transportation Marketing Whether it's for commercial airports, mass transit systems, TDM's or traffic safety campaigns, we know transportation marketing. When it comes to changing people's behaviors, for example getting them out of their cars and into a carpool, bus, or train, we create strategic social marketing campaigns that produce measurable results for our clients. Over - [Milwaukee Advertising Agency](https://affirmagency.com/milwaukee/) - Based out of Pewaukee, Wisconsin, we're a full-service advertising and marketing agency with a dedicated team you can trust. We're your local Milwaukee agency. - [Awards and Recognition](https://affirmagency.com/awards-and-recognition/) - Awards & Recognition Every year, we take a close look at our work to select projects with that extra something before deciding which ones will make the cut and be entered in an awards competition. We're lucky to have clients that let us push the limits on creative, and the team to make it happen. - [UW](https://affirmagency.com/uw/) - Brand Strategy, Marketing Services, Web Development, Photography & Videography Services - [Thank You](https://affirmagency.com/gift-thank-you/) - At AFFIRM, our core values set us apart from other agencies. We'll help you achieve you most ambitious goals through marketing, advertising, PR, and more! - [Digital Services](https://affirmagency.com/digital-services/) - Digital Marketing Helping you navigate the digital world We build a custom, ongoing digital marketing plan to meet your specific goals, allowing you to reach target audiences in ways that will resonate with them. We offer Pay-Per-Click (PPC), Search Engine Optimization (SEO), reputation management, social media implementation and more. Through research of your business, competitors, ## News - [AFFIRM Earns Telly Award for ONE Transit Rebrand](https://affirmagency.com/news/affirm-earns-telly-award-one-transit-rebrand/) - (PEWAUKEE, Wis.) – AFFIRM Agency, a Wisconsin-based full-service marketing and communications firm specializing in behavior-change marketing, has earned a Telly Award for its rebranding work for the Regional Transportation Authority of Central Oklahoma (RTA). The project introduced the organization’s new public identity, ONE Transit. The Telly Awards recognized the campaign in the Branding category, which - [AFFIRM Agency Welcomes Three New Team Members](https://affirmagency.com/news/three-new-team-members/) - (PEWAUKEE, Wis.) – AFFIRM Agency, a Wisconsin-based full-service marketing and communications firm specializing in behavior-change marketing, is pleased to welcome three talented marketing professionals to its growing team. Over the past six months, these new hires have brought fresh perspectives, specialized expertise and strong enthusiasm to their roles, further strengthening the agency’s creative, social media - [AFFIRM Agency and CMRignite Partner with Milwaukee County to Launch Comprehensive Community Services Awareness Campaign](https://affirmagency.com/news/milwaukee-county-to-launch-comprehensive-community-services-awareness-campaign/) - Pewaukee, Wis. — AFFIRM Agency, a full-service marketing and communications firm based in Wisconsin specializing in behavior-change marketing, announced it is partnering with CMRignite to support Milwaukee County Department of Health and Human Services (DHHS) Behavioral Health Services (BHS) in launching a comprehensive education and outreach campaign for Comprehensive Community Services (CCS). The campaign is - [AFFIRM Agency Leads the City of Joplin’s New Recycling Campaign](https://affirmagency.com/news/city-of-joplins-new-recycling-campaign/) - (PEWAUKEE, Wis.) – AFFIRM Agency, a Wisconsin-based marketing and communications firm specializing in behavior-change marketing, partnered with the City of Joplin to launch a new community-wide recycling campaign on February 2, aimed at increasing awareness of recycling opportunities and encouraging greater participation among residents and local businesses. AFFIRM was selected as the marketing agency of - [AFFIRM Agency Leads the Wisconsin Community Health Plans Campaign](https://affirmagency.com/news/wisconsin-community-health-plans-campaign/) - (PEWAUKEE, Wis.) – AFFIRM Agency, a Wisconsin-based marketing and communications firm, partnered with the Wisconsin Association of Heath Plans to launch a new statewide campaign launched April 19, aimed at increasing awareness of the unique Community Health Plans Wisconsin has to offer. The campaign titled “Your Health. Your Community. Your Plan.”, officially launched April 19-25, - [AFFIRM Agency Leads Rebrand of Regional Transportation Authority of Central Oklahoma to ONE Transit](https://affirmagency.com/news/one-transit/) - (PEWAUKEE, Wis.) – AFFIRM Agency, a full-service marketing and communications firm based in Wisconsin specializing in behavior-change marketing, has led the comprehensive rebrand of the Regional Transportation Authority of Central Oklahoma (RTA), resulting in the launch of its new identity, ONE Transit. Selected as the agency of record, AFFIRM led a strategic, research-driven brand development - [AFFIRM Agency Selected by Italian Community Center to Lead Marketing for Festa Italiana 2026](https://affirmagency.com/news/festa-italiana-2026/) - PEWAUKEE, WI — AFFIRM Agency, a full-service marketing and communications firm based in Wisconsin specializing in behavior-change marketing, announced it has been selected by the Italian Community Center (ICC) as the agency of record for Festa Italiana 2026, one of Milwaukee’s most iconic lakefront festivals. Festa Italiana will take place July 10–12, 2026 at Henry - [AFFIRM Agency Selected as Public Relations & Marketing Partner for Valley Transit  ](https://affirmagency.com/news/pr-marketing-valley-transit/) - (Pewaukee, WI) AFFIRM Agency, a Wisconsin-based full-service marketing and communications firm specializing in transit and transportation marketing, has been awarded the contract for Public Relations & Marketing Services for Valley Transit, owned and operated by the City of Appleton, providing transit services to customers in the Appleton/Fox Cities area. Under the five-year agreement beginning January 1, 2026, AFFIRM will lead comprehensive marketing and communications efforts - [AFFIRM Selected to Lead City of Joplin, Missouri Recycling Outreach Campaign](https://affirmagency.com/news/joplin-missouri-recycling-outreach-campaign/) - (Pewaukee, WI) AFFIRM Agency, a leading behavior change marketing firm, is proud to announce it was selected by the City of Joplin, Missouri after a competitive RFP process to lead the development of a comprehensive public education and outreach campaign designed to raise awareness of and participation in the city’s recycling program. The City of Joplin is committed to building a cleaner, greener community by helping residents and businesses understand the importance - [AFFIRM Agency Leads Rebrand of Walworth County Transportation Services: Introducing Walworth County Connect ](https://affirmagency.com/news/walworth-county-connect/) - AFFIRM Agency Leads Rebrand of Walworth County Transportation Services: Introducing Walworth County Connect PEWAUKEE, WI — AFFIRM Agency, a full-service marketing firm based in Pewaukee, Wisconsin is proud to announce the successful renaming, rebranding, and launch of a comprehensive marketing and outreach campaign for Walworth County’s public transportation services, now officially known as Walworth County Connect. Formerly known as Wal-to-Wal DIAL-a-RIDE, the county’s transportation - [AFFIRM Named Marketing Services Agency for EMBARK Transit in Oklahoma City](https://affirmagency.com/news/embark-transit/) - (Pewaukee, WI) — AFFIRM is pleased to announce that it has been selected as the new Marketing Services Agency of Record for the Central Oklahoma Transportation and Parking Authority (COTPA), doing business as EMBARK, the public transportation trust for Oklahoma City. EMBARK provides bus transit, paratransit, streetcar, bike share transit and ferry services. AFFIRM was - [AFFIRM Agency Named Media Buying Agency of Record for Northeast Wisconsin Technical College ](https://affirmagency.com/news/nwtc-media-buying/) - (Pewaukee, WI) AFFIRM is pleased to announce it has been selected as the new Media Buying Agency of Record for Northeast Wisconsin Technical College (NWTC). In this role, AFFIRM will partner closely with NWTC’s in-house marketing and creative team to lead the College’s media planning and placement efforts, helping ensure its messages reach the right target audiences across Northeast Wisconsin. By joining forces with NWTC, AFFIRM will leverage its expertise in higher education marketing to - [Long Island Rail Road’s Program, Transit Solutions, Celebrates 20 Years ](https://affirmagency.com/news/long-island-rail-roads-program-transit-solutions-celebrates-20-years/) - AFFIRM Agency Produces 20 Compelling Video Stories Showcasing Sustainable Commuting Across Long Island, New York (Pewaukee, WI) – Long-time AFFIRM Agency client Long Island Rail Road’s (LIRR) program, Transit Solutions, is celebrating 20 years of helping make Long Island, New York a better place to live and work through pre-tax transit benefits, alternative transportation, and - [AFFIRM Ranked Again in Milwaukee Business Journal’s Top 25 Largest Milwaukee-Area Advertising Agencies](https://affirmagency.com/news/milwaukee-business-journal-top-25/) - (Pewaukee, WI) The Milwaukee Business Journal recently released its annual list of the Top 25 largest advertising and marketing firms in the Milwaukee area, and AFFIRM Agency is proud to be recognized once again. AFFIRM has been included on this list for many consecutive years, a reflection of its consistency and sustained growth in the - [AFFIRM Agency Leads Record-Breaking Summer Travel Campaign for Dane County Regional Airport ](https://affirmagency.com/news/dcra-summer-campaign/) - (Pewaukee, WI) AFFIRM Agency, a leading full-service marketing and advertising firm based in Pewaukee, Wisconsin, proudly partnered with the Dane County Regional Airport (MSN) to deliver a wide-ranging summer travel campaign. The integrated “FLY EASY. FLY MSN.” campaign ran from May through July 2025, with extended bonus placements through September, and played a central role in helping MSN airport achieve its busiest summer travel season ever. - [Wisconsin’s 988 Suicide and Crisis Lifeline Campaign Expanded During Suicide Prevention Month with Major Wisconsin Sports Partnerships](https://affirmagency.com/news/wisconsins-988-expanded-with-major-wisconsin-sports-partnerships/) - (Pewaukee, WI) – AFFIRM Agency, a leading full-service marketing and advertising firm based in Pewaukee, Wisconsin, continued to drive awareness of the 988 Suicide & Crisis Lifeline throughout the state of Wisconsin with expanded outreach during Suicide Prevention Month this September. Through innovative partnerships with some of the state’s most visible and trusted organizations, including - [AFFIRM Works with Wisconsin’s Aging and Disability Resource Centers to Launch First-Ever Statewide Awareness Campaign](https://affirmagency.com/news/adrc-campaign/) - Campaign supports new toll-free ADRC phone number, searchable resource directory and outreach efforts (Pewaukee, WI) AFFIRM Agency, a leading full-service marketing communications firm planned and executed the first-ever statewide marketing campaign to increase awareness among Wisconsinites of the state’s free aging and disability resource centers (ADRC) and Tribal partner agencies. Developed in just four months, - [AFFIRM Agency Powers Brand Evolution and Growth Strategy for Excel Home Improvement](https://affirmagency.com/news/excel-brand/) - (Pewaukee, WI) AFFIRM Agency, a leading full-service marketing communications firm based in Pewaukee, Wisconsin, is proud to announce its strategic partnership with Excel Home Improvement, the premiere Michigan-based siding, roofing and gutter contractor. AFFIRM has been selected to lead the brand modernization and marketing strategy for Excel and its newly acquired affiliate, Ace & Sons - [AFFIRM Agency’s Work on Wisconsin’s 988 Suicide and Crisis Lifeline Marketing Results in Increased Statewide Awareness ](https://affirmagency.com/news/988/) - Consistent, multi-year public education and outreach campaign is yielding significant results (Pewaukee, WI) AFFIRM Agency, a leading full-service marketing and advertising firm based in Pewaukee, Wisconsin, has been involved with research, branding and marketing for the 988 Suicide and Crisis Lifeline in the State of Wisconsin since 2022. The statewide public education campaign, which includes - [AFFIRM Agency Amplifies AtwoodFest’s Music Festival with In-Kind Marketing Support ](https://affirmagency.com/news/atwoodfest/) - Award-winning Branding and Creative Support Boosts Attendance and Community Engagement (PEWAUKEE, WI) AFFIRM Agency, a full-service marketing and communications firm based in Pewaukee, is proud to announce its ninth year of continued award-winning support of Madison, Wisconsin’s AtwoodFest through the donation of creative promotional services. The pro bono partnership reinforces AFFIRM’s ongoing commitment to supporting - [AFFIRM Agency and Wisconsin Department of Transportation Rides Success in Motorcycle Training Campaign](https://affirmagency.com/news/motorcycle-training-campaign/) - Rider Training and Recruitment Campaign Recruits 14 New Rider Coaches and Increases Motorcycle Course Participation (Pewaukee, WI) AFFIRM Agency, a leading full-service marketing communications firm, worked with the State of Wisconsin and the Motorcycle Safety Advisory Council (MOSAC) on development and management of the rider training and recruitment marketing campaign that launched in May 2024 - [AFFIRM Agency and Wisconsin Department of Transportation Celebrate 20 Years of Advancing Seat Belt Safety](https://affirmagency.com/news/seat-belt-safety/) - Statewide seat belt usage increased from 73.3% to 92% over the past two decades, helping to save lives on Wisconsin roadways (Pewaukee, WI) AFFIRM Agency, a leading full-service marketing communications firm proudly marks twenty years of impactful collaboration with the Wisconsin Department of Transportation (WisDOT) in promoting seat belt safety. Through consistent, targeted, strategic marketing - [AFFIRM Wins A Record Seventeen ADDY Awards in 2023](https://affirmagency.com/news/affirm-wins-a-record-seventeen-addy-awards-in-2023/) - Large number of awards represents high-level work for clients in many categories (Pewaukee, WI) AFFIRM Agency, a leading full service marketing and advertising firm based in Pewaukee, Wisconsin, won a record total of 17 ADDY awards, including three GOLD ADDYs, at the 2023 American Advertising Awards hosted in Madison on February 18, 2023. AFFIRM was - [AFFIRM Agency Wins Two Telly Awards for Excellence in Video and Television](https://affirmagency.com/news/affirm-agency-wins-two-telly-awards-for-excellence-in-video-and-television/) - AFFIRM Agency announced today it was recognized with two awards in the 44th Annual Telly Awards: a Silver Telly for the animated online “Transport Yourself” video the agency produced for the Amtrak Downeaster Passenger Rail Service in Northern New England in the Non-Broadcast-Travel & Tourism category and a Bronze Telly for the “Control Your Drive” Local TV - [AFFIRM Assists Cincinnati Metro (SORTA) to Rapidly Exceed Pre-Pandemic Ridership Levels ](https://affirmagency.com/news/affirm-assists-cincinnati-metro-sorta-to-rapidly-exceed-pre-pandemic-ridership-levels/) - Industry ridership average surpassed by 30% and Metro (SORTA) ridership up 34% since 2022 (Pewaukee, WI) AFFIRM Agency, a leading full-service marketing communications firm based in Pewaukee, Wisconsin, celebrates a major milestone with its long-term client, Cincinnati Metro (SORTA). Together, they have helped drive Metro’s ridership to exceed pre-pandemic levels, a national achievement in the - [AFFIRM RANKED AS A TOP MILWAUKEE DIGITAL MARKETING AGENCY BY DESIGNRUSH](https://affirmagency.com/news/affirm-ranked-as-a-top-milwaukee-digital-marketing-agency-by-designrush/) - AFFIRM Agency has been recognized among the 30 best Digital Marketing Agencies in the Milwaukee area in 2021 by DesignRush Marketplace. - [AFFIRM Wins Four 2021 ADDY Awards](https://affirmagency.com/news/affirm-wins-four-2021-addy-awards/) - AFFIRM won four ADDY awards at the 2021 American Advertising Awards Show hosted on February 9 by the American Advertising Federation (AAF) – Madison Chapter. - [AFFIRM Agency Named to Inaugural List of Forbes Magazine’s America’s Best PR Agencies 2021](https://affirmagency.com/news/affirm-agency-named-to-inaugural-list-of-forbes-magazines-americas-best-pr-agencies-2021/) - AFFIRM Agency, a full-service marketing communications agency, has been named one of America's Best PR Agencies 2021 by Forbes Magazine. - [AFFIRM Again Named Top Milwaukee-Area Advertising Agency by Milwaukee Business Journal](https://affirmagency.com/news/affirm-again-named-top-milwaukee-area-advertising-agency-by-milwaukee-business-journal/) - AFFIRM Agency has been named one of the Milwaukee area’s 25 largest advertising agencies by Milwaukee Business Journal for the ninth year. - [AFFIRM Applies Social Marketing Expertise to Beat the Spread of COVID-19](https://affirmagency.com/news/affirm-agency-applies-social-marketing-expertise-to-launch-campaign-aimed-at-curbing-the-spread-of-covid-19-lets-beat-covid-19-wisconsin-style/) - (Pewaukee, Wis. August 7, 2020) AFFIRM, an award-winning, full-service marketing agency based in Pewaukee, Wisconsin has announced the launch of a digital public education campaign to raise awareness of the actions Wisconsinites can take to help curb the spread of COVID-19. The campaign, Let’s Beat COVID-19 Wisconsin Style, leverages the agency’s social marketing expertise and is - [AFFIRM Renews Contract with Long Island Rail Road Through 2022](https://affirmagency.com/news/affirm-renews-contract-with-long-island-rail-road-through-2022/) - (Pewaukee, Wis. July 17,2020) AFFIRM, an award-winning, full-service marketing agency with offices in Pewaukee and Madison, Wisconsin will continue its work with long-time client Long Island Rail Road on the TRANSIT SOLUTIONS marketing campaign through 2022. The TRANSIT SOLUTIONS program reduces air pollution and traffic congestion in Long Island by offering pre-tax transit benefits to - [AFFIRM Helps Henry Vilas Zoo Launch Re-Opening and Fundraising Campaign](https://affirmagency.com/news/affirm-helps-henry-vilas-zoo-launch-re-opening-and-fundraising-campaign/) - (Pewaukee, Wis. June 30, 2020) AFFIRM, an award-winning, full-service marketing agency with offices in Pewaukee and Madison, Wisconsin has announced the launch of a campaign to raise awareness of the re-opening of the Henry Vilas Zoo in Madison, and to help the Zoo raise funds after it was closed to the public for the first - [AFFIRM Helps UW-Carbone Cancer Center Rename and Rebrand the Wisconsin Comprehensive Cancer Control Program to the Wisconsin Cancer Collaborative](https://affirmagency.com/news/affirm-helps-uw-carbone-cancer-center-rename-and-rebrand-the-wisconsin-comprehensive-cancer-control-program-to-the-wisconsin-cancer-collaborative/) - AFFIRM was chosen to provide research, naming, message testing, development and design for the new name and brand, including the updated logo, and an all-new website. - [AFFIRM WINS FOUR AMERICAN ADVERTISING AWARDS](https://affirmagency.com/news/affirm-wins-four-american-advertising-awards-2/) - AFFIRM won a total of four ADDY awards at the 2020 American Advertising Awards Show hosted at Monona Terrace in Madison on Saturday, February 15, 2020. The annual awards show is put on by the American Advertising Federation (AAF) – Madison Chapter. - [AFFIRM Produces Full-Scale Branding & Media Campaign in One Week](https://affirmagency.com/news/affirm-produces-full-scale-branding-media-campaign-in-one-week/) - When long-time client Dane County Regional Airport (DCRA) decided to quickly move forward with their planned drive-through light show to entertain people stuck inside during quarantine, AFFIRM created an entire branding and media campaign in a week! - [STOP DWI NEW YORK: HAVE A PLAN Campaign Launches Staples Marketing-produced HAVE A PLAN App for iPhone, Android and Windows Phones](https://affirmagency.com/news/stop-dwi-new-york-have-a-plan-campaign-launches-staples-marketing-produced-have-a-plan-app-for-iphone-android-and-windows-phones/) - FOR IMMEDIATE RELEASE CONTACT: Laura Monagle, APR (262) 650-9900 lmonagle@affirmagency.com STOP DWI NEW YORK: HAVE A PLAN Campaign Launches Staples Marketing-produced HAVE A PLAN App for iPhone, Android and Windows Phones (New York State…July 29, 2014) The State of New York’s STOP DWI NEW YORK program has launched a new app as part of its - [Staples Marketing Names Amy Opad Account Executive](https://affirmagency.com/news/staples-marketing-names-amy-opad-account-executive/) - FOR IMMEDIATE RELEASE CONTACT: Laura Monagle, APR (262) 650-9900 lmonagle@affirmagency.com Staples Marketing Names Amy Opad Account Executive (Pewaukee, Wis…August 22, 2014) Amy Opad has been named Account Executive for Staples Marketing, a leading advertising, PR, interactive and social marketing agency. Opad has been an assistant account executive with the agency since 2013. In her new - [Agency for Community Transit Selects AFFIRM Agency for Media Planning & Buying Services](https://affirmagency.com/news/agency-for-community-transit-selects-affirm-agency-for-media-planning-buying-services/) - (Pewaukee, Wis…August 27, 2014) Agency for Community Transit (ACT), an extension of Madison County Transit in Greater St. Louis, has awarded a three-year contract to AFFIRM Agency (formerly Staples Marketing) for Media Planning & Buying. Over the next three years, AFFIRM will provide media planning & buying services for nine promotional campaigns related to the - [Melville Chamber of Commerce Recognizes Staples Marketing client Transit Solutions (NY) with 2014 Business of the Year Award](https://affirmagency.com/news/melville-chamber-of-commerce-recognizes-staples-marketing-client-transit-solutions-ny-with-2014-business-of-the-year-award/) - FOR IMMEDIATE RELEASE CONTACT: Laura Monagle, APR (262) 650-9900 lmonagle@affirmagency.com Melville Chamber of Commerce Recognizes Staples Marketing client Transit Solutions (NY) with 2014 Business of the Year Award (Manhasset, NY…November 17, 2014) The Melville Chamber of Commerce in Melville, NY has honored Transit Solutions with one of its Business of the Year Awards for 2014. - [City of Milwaukee’s Recycle For Good Campaign Has Produced Excellent Results](https://affirmagency.com/news/city-of-milwaukees-recycle-for-good-campaign-has-produced-excellent-results/) - (Pewaukee, Wis…January 15, 2015) The City of Milwaukee Department of Public Works (DPW) recently released their report covering the RECYCLE FOR GOOD campaign, an initiative implemented by DPW in 2008. The results have been very positive, including a 19.6% per-household increase in pounds of recycled materials over the five years following the campaign launch. AFFIRM - [Staples Marketing Wins Eight American Advertising Awards](https://affirmagency.com/news/staples-marketing-wins-eight-american-advertising-awards/) - FOR IMMEDIATE RELEASE CONTACT: Laura Monagle, APR (262) 650-9900 lmonagle@affirmagency.com (Pewaukee, WI…February 23, 2015) Staples Marketing, LLC (www.staplesmarketing.com) won a total of eight ADDY awards at the 2015 American Advertising Awards Show hosted at UW-Madison’s Union South on Friday, February 20, 2015. The American Advertising Awards are the advertising industry’s largest and most representative competition, - [Dane County Regional Airport Launches WHO KNEW?! Campaign, Starring Michael Feldman](https://affirmagency.com/news/dane-county-regional-airport-launches-who-knew-campaign-starring-michael-feldman/) - (Pewaukee, Wis…March 3, 2015) Dane County Regional Airport (MSN) in Madison, with the help of AFFIRM Agency (formerly Staples Marketing), has launched a new marketing campaign this week. The WHO KNEW?! campaign promotes the quality and convenience of flying out of MSN as compared to other airports, and it prominently features Wisconsin Public Radio personality - [Staples Marketing is now AFFIRM](https://affirmagency.com/news/staples-marketing-is-now-affirm/) - FOR IMMEDIATE RELEASE CONTACT: Laura Monagle, APR (262) 650-9900 lmonagle@affirmagency.com (Pewaukee, WI…July 1, 2015) As of today, Staples Marketing LLC, a full-service advertising, public relations and marketing agency founded in 1985 and headquartered in Pewaukee, Wisconsin, has changed its name to AFFIRM, in order to better reflect the purpose and mission of the agency. While - [Wisconsin Department of Justice Launches DOSE OF REALITY Campaign With AFFIRM’s Help](https://affirmagency.com/news/wisconsin-department-of-justice-launches-dose-of-reality-campaign-with-affirms-help/) - Statewide prescription painkiller abuse awareness, education and prevention effort necessary to help save Wisconsin lives The Wisconsin Department of Justice and Attorney General Brad Schimel, in conjunction with the Wisconsin Department of Health Services launched the DOSE OF REALITY: Prevent Prescription Painkiller Abuse in Wisconsin public education, awareness and prevention campaign today via news conferences - [Car Free Day Long Island 2015 Successful in Raising Awareness of Alternative Ways of Commuting](https://affirmagency.com/news/car-free-day-long-island-2015-successful-in-raising-awareness-of-alternative-ways-of-commuting/) - (September 28, 2015…Pewaukee, WI) AFFIRM is pleased to announce that the marketing and public relations campaign for Car Free Day Long Island, held on September 22, 2015 (https://carfreedayli.com/) was a resounding success in helping raise awareness of the alternatives to commuting by car that save energy and the environment. AFFIRM is the agency of record - [Wisconsin DOJ Sets Record for Drug Take Back Day](https://affirmagency.com/news/wisconsin-doj-sets-record-for-drug-take-back-day/) - (November 3, 2015...Pewaukee, WI) The Wisconsin Department of Justice, Office of Attorney General Brad Schimel had a record-setting Drug Take Back Day on October 17, 2015, with 44,698 pounds collected and incinerated. The October 17th collection beat the previous record set in May of 2015 by several thousand pounds, in part due to the DOSE - [RTA - DuPage County Transit Marketing Campaign Driving Great Results](https://affirmagency.com/news/rta-dupage-county-transit-marketing-campaign-driving-great-results/) - (November 9, 2015…Pewaukee, WI) The Regional Transportation Authority (RTA) in Chicago launched a marketing campaign in January 2014, designed to inform suburban DuPage County residents about how they can better utilize transit for both work and entertainment. The results have been very positive so far with over 815,000 visitors to the campaign landing page and - [Dane County Regional Airport Wins WAVE Award for WHO KNEW?! Television Commercial Produced by AFFIRM](https://affirmagency.com/news/dane-county-regional-airport-wins-wave-award-for-who-knew-television-commercial-produced-by-affirm/) - (Pewaukee, WI…November 17, 2015) AFFIRM won a Merit Award at the Media Communications Association International – Madison Chapter’s (MCA-I Madison) WAVE Awards on November 12, 2015 for a television commercial it produced for the Dane County Regional Airport’s (MSN, www.MSNairport.com) WHO KNEW?! advertising campaign. MCA-I is a global organization comprised of communications and media professionals - [Dane County Regional Airport Wins Three ACI-NA Awards for Campaign Created by AFFIRM](https://affirmagency.com/news/dane-county-regional-airport-wins-three-aci-na-awards-for-campaign-created-by-affirm/) - (Pewaukee, WI…November 19, 2015) Dane County Regional Airport (https://www.msnairport.com/) won three awards at the Airports Council International – North America’s (ACI-NA) 2015 Excellence in Airport Marketing, Communications, and Customer Service Awards on November 10, 2015. These annual Awards recognize airports that have excelled in the areas of marketing and public relations during the previous year. - [AFFIRM Selected For Suffolk County Bus Rapid Transit Branding and Marketing Campaign, Furthering Its Transit Marketing Expertise](https://affirmagency.com/news/affirm-selected-for-suffolk-county-bus-rapid-transit-branding-and-marketing-campaign-furthering-its-transit-marketing-expertise/) - (Pewaukee, WI…November 23, 2015) The Suffolk County, New York Department of Economic Planning and Development has selected AFFIRM to develop the branding and marketing plan for its new Bus Rapid Transit (BRT) system. With construction running over the next few years, the BRT will ultimately serve three corridors within the County with all routes being - [AFFIRM Provides Creative Services for Anti-Marijuana Campaign](https://affirmagency.com/news/affirm-provides-creative-services-for-anti-marijuana-campaign/) - (Pewaukee, WI…November 30, 2015) The Milwaukee County Substance Abuse Prevention Coalition (MCSAPC), overseen by the Community Advocate Public Policy Institute, launched the Let’s Be Blunt public education campaign on November 16, 2015 with help from AFFIRM. The goal of Let’s Be Blunt is to prevent marijuana use among developing adolescents by encouraging them to make - [AFFIRM Teams Up with WISDOT’s RIDESHARE Program to Remind Travelers About Carpooling to Ease the Stress of Road Construction](https://affirmagency.com/news/affirm-teams-up-with-wisdots-rideshare-program-to-remind-travelers-about-carpooling-to-ease-the-stress-of-road-construction/) - (Pewaukee, WI….November 30, 2015) AFFIRM and the Wisconsin Department of Transportation (WISDOT) RIDESHARE Program recently launched a multimedia effort aimed at increasing Rideshare’s top-of-mind awareness among target audiences who are impacted by highway construction, while encouraging them to enlist in the carpooling program. “With ongoing major construction projects in the region, such as the Zoo - [AFFIRM Helps Ultra Tool & Manufacturing Launch Updated Website](https://affirmagency.com/news/affirm-helps-ultra-tool-manufacturing-launch-updated-website/) - (December 10, 2015…Pewaukee, WI) Ultra Tool & Manufacturing, a Germantown-based leader in manufacturing, tooling, and automation, has launched a new responsive website. AFFIRM developed and provided creative services for all of the refreshed web pages. As the first step of a long-term SEO plan, the enhanced version of the manufacturer’s site (https://www.ultratoolmfg.com/) launched on December - [Laura Monagle to Present Social Marketing, DOSE OF REALITY with Anne Schwartz of DOJ at PRSA on February 17](https://affirmagency.com/news/laura-monagle-to-present-social-marketing-dose-of-reality-with-anne-schwartz-of-doj-at-prsa-on-february-17/) - (January 27, 2016) AFFIRM's vice president of client services and public relations, Laura Monagle, APR will be presenting along with Anne Schwartz, director of communications and public affairs for the Wisconsin Department of Justice (DOJ), on "Changing Behaviors Through Social Marketing: Wisconsin DOJ Sends a Dose of Reality" at the PRSA Southeast Wisconsin Chapter luncheon - [AFFIRM Recognized in Milwaukee Business Journal's Book of Lists](https://affirmagency.com/news/affirm-recognized-in-milwaukee-business-journals-book-of-lists/) - (Pewaukee, Wis…February 5, 2016) AFFIRM has been listed in the Milwaukee Business Journal’s Book of Lists for 2016. The full-service advertising agency was ranked as the twentieth Largest Milwaukee-area Advertising Agency. The Milwaukee Book of Lists recognizes leading business, employers, and organizations in the market. AFFIRM has been listed in the Book since 2010. “It’s - [AFFIRM Collaborates with Elmbrook Schools on New District Program](https://affirmagency.com/news/affirm-collaborates-with-elmbrook-schools-on-new-district-program/) - (Pewaukee, Wis… February 9, 2016) Elmbrook Schools has chosen AFFIRM to develop a brand and subsequent advertising for the district’s most recent educational initiative. Set to begin in January 2017, the program will allow high school students to work on real-life, professional projects with local businesses. Enrolled students will receive high school credit and work - [AFFIRM to Redesign SunVest Solar Website to Provide an Even Better Customer Experience](https://affirmagency.com/news/affirm-to-redesign-sunvest-solar-website-to-provide-an-even-better-customer-experience/) - (Pewaukee, Wis...February 17, 2016) AFFIRM has been selected to complete a website redesign for SunVest Solar. The solar electric installation company is headquartered in Pewaukee, Wisconsin and has installed more than 30,000 solar panels across the country. SunVest Solar's new website will include updated graphics, content, and a responsive design to better provide customers with - [AFFIRM Wins Ten American Advertising ADDY Awards Including Best of Show](https://affirmagency.com/news/affirm-wins-ten-american-advertising-addy-awards-including-best-of-show/) - (Pewaukee, WI… February 29, 2016) AFFIRM won a total of ten ADDY Awards including the competition’s top award, BEST OF SHOW, at the 2016 American Advertising Awards Show hosted at UW-Madison’s Union South on Saturday, February 27, 2016. The American Advertising Awards are the advertising industry’s largest and most representative competition, aiming to recognize and - [AFFIRM Selected as Agency of Record for METRO Bus System in Cincinnati](https://affirmagency.com/news/affirm-selected-as-agency-of-record-for-metro-bus-system-in-cincinnati/) - (Pewaukee, Wis…April 1, 2016) As a national leader in transit and transportation-related advertising and marketing, AFFIRM has been selected as the agency of record for the Southwest Ohio Regional Transit Authority’s METRO bus system. METRO is the public transportation agency serving Cincinnati and surrounding suburbs. AFFIRM was awarded the METRO contract as the result of - [North Mississippi Medical Clinic Launches Google AdWords Campaign with AFFIRM’s Help](https://affirmagency.com/news/north-mississippi-medical-clinic-launches-google-adwords-campaign-with-affirms-help/) - (Pewaukee, Wis…April 7, 2016) AFFIRM was chosen by Springboard Brand & Creative Strategy to plan and execute a Google AdWords campaign on behalf of the North Mississippi Medical Clinic (NMMC). The AdWords campaign launched on April 1 and promotes NMMC’s three urgent care centers in Tupelo, Mississippi. Ads will be served in response to Google - [AFFIRM Awarded Suffolk County STOP-DWI Contract to Help Reduce Deaths and Injuries from Alcohol and Drug-Related Crashes](https://affirmagency.com/news/affirm-awarded-suffolk-county-stop-dwi-contract-to-help-reduce-deaths-and-injuries-from-alcohol-and-drug-related-crashes/) - (Pewaukee, WI…March 8, 2016) After a competitive RFP process, AFFIRM has been awarded a contract with the Suffolk County, New York STOP-DWI Program. The Special Traffic Operations Program for Driving While Intoxicated (STOP-DWI) was developed in New York to reduce deaths and injuries due to alcohol and other drug-related traffic crashes. The program promotes DWI - [AFFIRM Introduces The DISTRACTOR in New Wisconsin DOT Distracted Driving Commercials](https://affirmagency.com/news/affirm-introduces-the-distractor-in-new-wisconsin-dot-distracted-driving-commercials/) - (Pewaukee, Wis…May 3, 2016) AFFIRM and the Wisconsin Department of Transportation have launched a new creative advertising campaign focused on the dangers of distracted driving and the fact that texting while driving is only one of many dangerous distractions people engage in while on the road. The campaign, which launched during National Distracted Driving Awareness - [AFFIRM Develops New Candid-Camera Commercials with Donald Driver for Wisconsin DOT](https://affirmagency.com/news/affirm-develops-new-candid-camera-commercials-with-donald-driver-for-wisconsin-dot/) - (Pewaukee, Wis...May 11, 2016) For the eighth consecutive year, AFFIRM has developed all creative advertising for the Wisconsin Department of Transportation’s ZERO IN WISCONSIN highway safety campaign. Since 2009, Wisconsin Athletic Hall of Fame member and Green Bay football legend Donald Driver has been the campaign’s seat belt safety spokesperson. In 2015, AFFIRM produced a series - [AFFIRM Wins Three Telly Awards for Public Service TV Spots](https://affirmagency.com/news/affirm-wins-three-telly-awards-for-public-service-tv-spots/) - (Pewaukee, Wis…May 19, 2016) AFFIRM has been awarded three Telly Awards in recognition of its public service television spots developed for the Wisconsin Department of Transportation, Wisconsin Department of Justice, and Dane County Regional Airport. The Telly Awards honor the best film and video productions, including online video, non-broadcast video, and local, regional, and cable - [METRO Celebrates National Dump the Pump Day with #61616 Event in Cincinnati, Ohio](https://affirmagency.com/news/metro-celebrates-national-dump-the-pump-day-with-61616-event-in-cincinnati-ohio/) - (Pewaukee, Wis...June 8, 2016) AFFIRM was selected by Cincinnati’s METRO bus system to create a major ridership event in recognition of National Dump the Pump Day, which is sponsored by the American Public Transportation Association (APTA) and will be held June 16, 2016. To encourage people to ride public transportation and save money, AFFIRM and - [AFFIRM Celebrates Successful Transit Event for METRO Bus System in Cincinnati](https://affirmagency.com/news/affirm-celebrates-successful-transit-event-for-metro-bus-system-in-cincinnati/) - (Pewaukee, Wis… June 20, 2016) On Thursday, June 16, 2016, AFFIRM helped Cincinnati bus system, METRO, celebrate National Dump the Pump Day with a city-wide transit event. AFFIRM has been planning, developing, and executing all of METRO’s creative advertising materials since early 2016. Prior to the event, Cincinnati residents, employees, and transit users were asked - [AFFIRM Selected as Agency of Record for Commuter Connect in Indianapolis](https://affirmagency.com/news/affirm-selected-as-agency-of-record-for-commuter-connect-in-indianapolis/) - (Pewaukee, Wis…June 23, 2016) AFFIRM, a national leader in transit and transportation-related marketing, has been selected as the agency of record for Central Indiana Regional Transportation Authority’s (CIRTA) Commuter Connect rideshare system. Commuter Connect provides residents and employers in Indianapolis and surrounding counties with alternative transportation to single-passenger driving, free of charge. Users can participate - [AFFIRM’s Mager Featured in Wisconsin State Journal’s “Know Your Madisonian”](https://affirmagency.com/news/affirms-mager-featured-in-wisconsin-state-journals-know-your-madisonian/) - (Pewaukee, Wis…July 28, 2016) Each week, the Wisconsin State Journal runs a feature on a local Madison resident who has made a positive impact in the Madison, or Wisconsin, community. This week’s “Know Your Madisonian” highlights the accomplishments of AFFIRM Principal – Marketing Director, Danny Mager. Mager has played an integral role in the development - [AFFIRM Again Recognized in Milwaukee Business Journal](https://affirmagency.com/news/affirm-again-recognized-in-milwaukee-business-journal-2/) - (Pewaukee, Wis…August 20, 2016) AFFIRM has again been recognized by the Milwaukee Business Journal’s list of Largest Milwaukee-Area Advertising Agencies. The full-service agency was listed as the twenty-third largest in the area. This list will be published in the 2017 Milwaukee Book of Lists, which recognizes leading businesses, employers, and organizations in the market. AFFIRM - [AFFIRM Again Recognized in Milwaukee Business Journal](https://affirmagency.com/news/affirm-again-recognized-in-milwaukee-business-journal/) - (Pewaukee, Wis…August 20, 2016) AFFIRM has again been recognized by the Milwaukee Business Journal’s list of Largest Milwaukee-Area Advertising Agencies. The full-service agency was listed as the twenty-third largest in the area. This list will be published in the 2017 Milwaukee Book of Lists, which recognizes leading businesses, employers, and organizations in the market. AFFIRM - [AFFIRM Adds Skowron as Senior Web Designer/Developer](https://affirmagency.com/news/affirm-adds-skowron-as-senior-web-designerdeveloper/) - (Pewaukee, Wis...August 29, 2016) AFFIRM (www.affirmagency.com), an award-winning full-service marketing firm in Pewaukee, Wisconsin, has hired Mark Skowron as Senior Web Designer/Developer. Skowron has over a decade of experience working for recognized companies in the Milwaukee area, in addition to serving his own clients, and will be a strong addition to AFFIRM’s creative and digital - [AFFIRM Celebrates World Car Free Day with Events in Long Island, NY and Indianapolis, IN](https://affirmagency.com/news/affirm-celebrates-world-car-free-day-with-events-in-long-island-ny-and-indianapolis-in/) - (Pewaukee, Wis...September 23, 2016) For over a decade, hundreds of cities across the world have celebrated World Car Free Day on every September 22. This year, AFFIRM helped Long Island, New York and Indianapolis, Indiana celebrate this annual event. For the fourth consecutive year, AFFIRM collaborated with the Long Island Rail Road and other partners - [AFFIRM Helps City of Milwaukee Create a New Environmental Education Center](https://affirmagency.com/news/affirm-helps-city-of-milwaukee-create-a-new-environmental-education-center/) - (Pewaukee, Wis…October 15, 2016) AFFIRM has worked with the City of Milwaukee Department of Public Works to launch the new Milwaukee Environmental Education Resource and Tour Center. Located in a downtown Milwaukee building that's part of Keep Greater Milwaukee Beautiful (KGMB), the Center has a completely renovated interior that includes new displays and info graphics. - [AFFIRM Adds Strandberg as Assistant Accounting Manager](https://affirmagency.com/news/affirm-adds-strandberg-as-assistant-accounting-manager/) - (Pewaukee, Wis…October 13, 2016) AFFIRM (www.affirmagency.com), an award-winning, full-service marketing firm in Pewaukee, Wisconsin has hired Paula Strandberg as Assistant Accounting Manager. With over 15 years of accounting and financial analysis experience, Strandberg will assist AFFIRM’s Accounting Manager in collecting, analyzing, verifying, and reporting on all of the agency’s finances. “We’re excited to introduce Paula - [Wisconsin DOJ Launches DOSE OF REALITY Community Outreach Kits, Expanding Prevention Efforts](https://affirmagency.com/news/wisconsin-doj-launches-dose-of-reality-community-outreach-kits-expanding-prevention-efforts/) - (Pewaukee, Wis…October 20, 2016) The Wisconsin Department of Justice has added Community Outreach Kits for Parents, Coaches and Educators to the DOSE OF REALITY campaign website (www.DoseOfRealityWi.gov), furthering Wisconsin’s efforts to prevent prescription painkiller abuse. The kits are the latest addition to an already extensive online ordering portal, which contains all campaign materials that organizations - [AFFIRM to Develop Brand for Milwaukee County’s Pathways to Responsible Fatherhood Project](https://affirmagency.com/news/affirm-to-develop-brand-for-milwaukee-countys-pathways-to-responsible-fatherhood-project/) - (Pewaukee, Wis…November 7, 2016) AFFIRM has been selected by Milwaukee County as the advertising agency for the New Pathways for Fathers and Families program. New Pathways will serve men in Milwaukee County who are low-income biological fathers, expectant and adoptive fathers, stepfathers, as well as those who serve as a father figure. Through skill-building workshops - [Dane County Regional Airport Experiences Best Ever Passenger Traffic with Help from AFFIRM](https://affirmagency.com/news/dane-county-regional-airport-experiences-best-ever-passenger-traffic-with-help-from-affirm/) - (Pewaukee, Wis…November 15, 2016) Dane County Regional Airport experienced its best single month traffic numbers in October 2016. With 80,648 passengers flying out of Madison, October 2016 passenger traffic increased 13.0 percent over October 2015. Since it launched its advertising campaigns with help from AFFIRM (STOP THE SCHLEP! in 2012 and WHO KNEW?! in 2015), - [Wisconsin DOJ and Wisconsin DOT Partner for Drugged Driving TV Commercial Developed by AFFIRM](https://affirmagency.com/news/wisconsin-doj-and-wisconsin-dot-partner-for-drugged-driving-tv-commercial-developed-by-affirm/) - (Pewaukee, Wis…December 7, 2016) Wisconsin Department of Justice and Wisconsin Department of Transportation have collaborated to develop an anti-drugged driving TV commercial as part of their DOSE OF REALITY and ZERO IN WISCONSIN campaigns. The commercial, titled “Drugged Driving: One and the Same” replaces alcohol with prescription drugs – rather than shaking a martini shaker, - [AFFIRM Featured in Adweek](https://affirmagency.com/news/affirm-featured-in-adweek/) - (Pewaukee, Wis…December 22, 2016) AFFIRM’s Holiday Mannequin Challenge video was recently featured in Adweek’s Agency Holiday Cards 2016: The Coolest, Funniest and Silliest Season’s Greetings. The holiday video was shot in 4K resolution and features AFFIRM’s Force Award lightsaber trophy as a selfie stick, an intense game of dreidel, and Santa enjoying an Old Fashioned. - [KMA Bodilly Launches New Tagline and Website with Help from AFFIRM](https://affirmagency.com/news/kma-bodilly-launches-new-tagline-and-website-with-help-from-affirm/) - (Pewaukee, Wis…January 5, 2017) To celebrate their fifth anniversary as KMA Bodilly, the Madison-based accounting firm has launched a new tagline and website. Since the firm no longer solely serves small business, the new tagline, We’re invested in you, represents the firm’s recently broadened clientele. AFFIRM developed the tagline and updated all of the firm’s - [Wisconsin Coalition Against Sexual Assault Launches BY YOUR SIDE Campaign Developed by AFFIRM](https://affirmagency.com/news/wisconsin-coalition-against-sexual-assault-launches-by-your-side-campaign-developed-by-affirm/) - (Pewaukee, Wis…January 30, 2017) The Wisconsin Coalition Against Sexual Assault (WCASA), in conjunction with the Wisconsin Department of Justice Office of Crime Victim Services, launched the BY YOUR SIDE: Support for Sexual Assault Survivors in Wisconsin campaign today via news conferences in Madison, Green Bay, and Milwaukee. AFFIRM was selected by WCASA to assist with - [DOSE OF REALITY Campaign Extends to Maine, Minnesota, and Nebraska](https://affirmagency.com/news/dose-of-reality-campaign-extends-to-maine-minnesota-and-nebraska/) - (Pewaukee, Wis…February 16, 2017) The Wisconsin Department of Justice’s DOSE OF REALITY Prevent Prescription Painkiller Abuse in Wisconsin public education, awareness, and prevention campaign has been introduced to three new states – Maine, Minnesota, and Nebraska. AFFIRM has adapted the original Wisconsin DOSE OF REALITY campaign logo and materials - including print, outdoor, radio, and - [AFFIRM Develops Brand for MC Services’ New Customer Relationship Management System](https://affirmagency.com/news/affirm-develops-brand-for-mc-services-new-customer-relationship-management-system/) - (Pewaukee, Wis…February 21, 2017) AFFIRM has completed all branding for the new Customer Relationship Management (CRM) system SalesTrackR developed by MC Services, an IT consulting firm that also provides development, management, network integration, and technical support services. Created for busy sales representatives, SalesTrackR features many benefits, including mobile integration, digital line cards, MacKay profiling, and - [AFFIRM Wins Four American Advertising Awards](https://affirmagency.com/news/affirm-wins-four-american-advertising-awards/) - (Pewaukee, Wis… February 28, 2017) AFFIRM (www.affirmagency.com) won a total of four ADDY awards at the 2017 American Advertising Awards Show hosted at UW-Madison’s Union South on Saturday, February 25, 2017. The American Advertising Awards are the advertising industry’s largest and most representative competition, aiming to recognize and reward creative excellence in the art of - [FLY LOCAL Campaign Takes Off for Dane County Regional Airport](https://affirmagency.com/news/fly-local-campaign-takes-off-for-dane-county-regional-airport/) - Dane County Regional Airport in Madison, with the help of AFFIRM, has launched FLY LOCAL, a campaign promoting the benefits of flying locally out of MSN. - [AFFIRM’s Quade Attends nowHERE Design Conference as Keynote Speaker](https://affirmagency.com/news/affirms-quade-attends-nowhere-design-conference-as-keynote-speaker/) - AFFIRM Senior Graphic Designer Ryan Quade and University of Wisconsin-Stevens Point alumnus attended the nowHERE Design Conference as a keynote speaker. - [AFFIRM Helps Indianapolis Rideshare Program Commuter Connect Launch PERFECT MATCH Campaign](https://affirmagency.com/news/affirm-helps-indianapolis-rideshare-program-commuter-connect-launch-perfect-match-campaign/) - CIRTA Commuter Connect launched Find Your Perfect Match, a brand awareness campaign developed by AFFIRM. The campaign is a fun parody of The Bachelor. - [AFFIRM Wins Best of Show at Business Marketing Association Milwaukee Bell Awards for Wisconsin's DOSE OF REALITY](https://affirmagency.com/news/affirm-wins-best-of-show-at-business-marketing-association-milwaukee-bell-awards-for-dose-of-reality/) - AFFIRM Agency, a full-service marketing communications agency, was honored with Best of Show and a Bell Award at the BMA’s 2017 Bell Awards banquet. - [WisDOT and Donald Driver Announce Click It or Ticket Mobilization and New TV Spot](https://affirmagency.com/news/wisdot-and-driver-announces-click-it-or-ticket-mobilization-and-new-tv-spot/) - In addition to its law enforcement efforts, WisDOT will also be running TV, radio, and online messaging created by AFFIRM, many of which feature Donald Driver. - [AFFIRM Wins Telly Award for Drugged Driving Public Service TV Spot](https://affirmagency.com/news/affirm-wins-telly-award-for-drugged-driving-public-service-tv-spot/) - AFFIRM Agency has been awarded a Telly Award in recognition of its commercial developed for the Wisconsin Department of Transportation and Wisconsin Department of Justice. - [AFFIRM Develops Internship Campaign and Worker Training Grant Campaign for the Wisconsin Department of Workforce Development](https://affirmagency.com/news/affirm-develops-internship-campaign-and-worker-training-grant-campaign-for-the-wisconsin-department-of-workforce-development/) - The Wisconsin Department of Workforce Development launched WisConnect, a campaign that connects Wisconsin college students with internships at local businesses. - [Stand Up, Step Up: AmeriCorps’ Serve Wisconsin Launches New Recruitment Campaign](https://affirmagency.com/news/stand-up-step-up-americorps-serve-wisconsin-launches-new-recruitment-campaign/) - The “Stand Up, Step Up," campaign encourages youth in Wisconsin to give back to their communities by stepping up to serve as an AmeriCorps member. - [AFFIRM Hosts Fellow AMI Members](https://affirmagency.com/news/affirm-hosts-fellow-ami-members/) - AFFIRM Agency owners Danny Mager and Steve Stocker hosted their fellow AMI (Agency Management Institute) members for their bi-annual meeting for agency owners. - [WisconsinEye Releases New Opioid Documentary “Straight Forward: The Truth About Addiction”](https://affirmagency.com/news/wisconsineye-releases-new-opioid-documentary-straight-forward-the-truth-about-addiction/) - Straight Forward: The Truth About Addiction features honest, in depth interviews with young Wisconsinites fighting to recover from addiction involving opioids. - [A Dose of Reality: Wisconsin DOJ Announces New Elder Opiate Abuse Campaign](https://affirmagency.com/news/a-dose-of-reality-wisconsin-doj-announces-new-elder-opiate-abuse-campaign/) - Wisconsin’s Department of Justice has initiated a “Dose of Reality” for Seniors and Caregivers on the risks of misusing opioids and other prescription drugs. - [AFFIRM Wins Five WAVE Awards Including Judge’s Choice](https://affirmagency.com/news/affirm-wins-five-wave-awards-including-judges-choice/) - AFFIRM, a full-service advertising agency in Pewaukee, Wisconsin, has been awarded five WAVE Awards in recognition of television commercials it produced. - [Wisconsin DOJ Largest Fall Drug Take Back Collection; Leading National Drug Disposal Program](https://affirmagency.com/news/wisconsin-doj-largest-fall-drug-take-back-collection-leading-national-drug-disposal-program/) - Affirm is proud to work on the DOSE OF REALITY campaign and promote Drug Take Back Day, collecting 63,941 lbs. of unused medications. - [AFFIRM Re-Wins Long Island Rail Road Contract to Increase Transit Usage in Nassau County](https://affirmagency.com/news/affirm-re-wins-long-island-rail-road-contract-to-increase-transit-usage-in-nassau-county/) - AFFIRM has been awarded a new contract to continue implementing the Long Island Rail Road’s Campaign to Increase Transit Usage in Nassau County, New York. - [The Fireside Theatre Prepares for a Big Season in 2018](https://affirmagency.com/news/the-fireside-theatre-prepares-for-a-big-season-in-2018/) - AFFIRM is pleased to be able to work with The Fireside to ensure that their special brand becomes a tradition for many generations through engaging marketing. - [TRANSIT SOLUTIONS HONORED AS MELVILLE CHAMBER OF COMMERCE’S TRANSPORATION BUSINESS OF THE YEAR](https://affirmagency.com/news/transit-solutions-honored-as-melville-chamber-of-commerces-transporation-business-of-the-year/) - Transit Solutions won its second award for Business of the Year in the Transportation category. Transit Solutions previously won the award in 2014. - [Dane County Regional Airport Celebrates Record-breaking Passenger Traffic](https://affirmagency.com/news/dane-county-regional-airport-celebrates-record-breaking-passenger-traffic/) - Since the launch of several advertising campaigns that were developed by AFFIRM, DCRA has seen steady increase in the number of travelers at the airport. - [AFFIRM WINS THREE AMERICAN ADVERTISING AWARDS](https://affirmagency.com/news/affirm-wins-three-american-advertising-awards/) - The annual awards are the advertising industry’s largest competition, recognizing and rewarding creative excellence in the art of advertising. - [Monagle Joins Panel Discussion at Godfrey & Kahn’s 29th Annual Labor & Employment Law Seminar](https://affirmagency.com/news/monagle-joins-panel-discussion-at-godfrey-kahns-29th-annual-labor-employment-law-seminar/) - AFFIRM’s vice president of client services and public relations, Laura Monagle, APR recently attended the panel to discuss sexual harassment in the workplace. - [DOJ Hosts First-Ever Dose of Reality Week](https://affirmagency.com/news/doj-hosts-first-ever-dose-of-reality-week/) - DOSE OF REALITY Week was created as an opportunity for everyone in Wisconsin to get educated and take action to prevent prescription painkiller abuse. - [SERVE WISCONSIN’S STAND UP, STEP UP AMERICORPS CAMPAIGN NAMED BEST SOCIAL RESPONSIBILITY CAMPAIGN IN BRANDED CONTENT IN THE 39TH ANNUAL TELLY AWARDS](https://affirmagency.com/news/serve-wisconsins-stand-up-step-up-americorps-campaign-named-best-social-responsibility-campaign-in-branded-content-in-the-39th-annual-telly-awards/) - The campaign produced to recruit new AmeriCorps members has been named Best Social Responsibility Campaign in Branded Content in the 39th Annual Telly Awards. - [Wisconsin Department of Justice Announces Elder Abuse Awareness Digital Campaign](https://affirmagency.com/news/wisconsin-department-of-justice-announces-elder-abuse-awareness-digital-campaign/) - The developed digital online advertising campaign builds awareness of elder abuse and motivates people to step up and prevent it. - [AFFIRM WINS THREE BUSINESS MARKETING ASSOCIATION MILWAUKEE AWARDS](https://affirmagency.com/news/affirm-wins-three-business-marketing-association-milwaukee-bell-awards/) - AFFIRM was honored with two Excellence Awards and one Bell Award from the Business Marketing Association (BMA) Milwaukee at the BMA’s 2018 Bell Awards banquet. - [Wisconsin Department of Justice Announces KNOW METH "Altered State" Campaign](https://affirmagency.com/news/wisconsin-department-of-justice-announces-know-meth-altered-state-campaign/) - The KNOW METH campaign has been kicked off, warning of the dangers of methamphetamine use in Wisconsin. - [Affirm's Digital Growth Continues](https://affirmagency.com/news/affirm-digital-growth-continues/) - Affirm announces an expanded Digital Marketing Team and new Digital Marketing package offerings. - [Wil-Mar Neighborhood Center Launches Wil-Power Capital Campaign](https://affirmagency.com/news/wil-mar-neighborhood-center-launches-wil-power-capital-campaign/) - (Pewaukee, Wis….August 27, 2018) The Wil-Mar Neighborhood Center, located in the Williamson-Marquette neighborhood in Madison, has launched its Wil-Power Capital Campaign to seek support for its building renovations. The Wil-Mar Neighborhood Center, “A Place for All People,” is a popular, inclusive community center that has provided diverse programming since 1968 for people in need. Wil-Mar’s - [MONAGLE HELPS EMPLOYERS NAVIGATE TOUGH TOPICS AFFECTING WORKPLACE COMMUNICATIONS](https://affirmagency.com/news/monagle-joins-panels-discussing-hot-topics-affecting-workplace-communications/) - AFFIRM’s Vice President of Client Services and Public Relations, Laura Monagle, APR was a featured presenter in October on two important topics affecting workplaces and employers: employee sexual misconduct allegations and opioids. Laura was privileged to share a panel discussion on #TimesUp and #MeToo: A Legal and Public Relations Perspective with labor and employment attorneys - [Dane County Regional Airport Wins ACI-NA Award for FLY LOCAL Campaign Created by AFFIRM](https://affirmagency.com/news/dane-county-regional-airport-wins-aci-na-award-for-fly-local-campaign-created-by-affirm/) - MSN placed first in the prestigious Overall Marketing Program category for the FLY LOCAL campaign developed by AFFIRM. - [AFFIRM to Develop Campaign for the Embassy Suites by Hilton and the Rockford Conference Center](https://affirmagency.com/news/affirm-to-develop-campaign-for-embassy-suites-by-hilton/) - (Pewaukee, Wis…January 29, 2019) AFFIRM Agency has been selected by Gorman & Company as the marketing agency for the Embassy Suites by Hilton and the Rockford Conference Center. Gorman & Company is currently in the process of transforming the iconic Amerock factory in downtown Rockford, IL into the 160-room Embassy Suites by Hilton and the - [AFFIRM Wins Five American Advertising Awards](https://affirmagency.com/news/affirm-wins-five-american-advertising-awards/) - (Pewaukee, Wis…February 18, 2019) AFFIRM won a total of five ADDY awards at the 2019 American Advertising Awards Show hosted at Monona Terrace on Saturday, February 16, 2019. The American Advertising Federation (AAF) is a national organization that includes members across all disciplines in advertising. The annual American Advertising Awards are the advertising industry’s largest - [AFFIRM to Develop Campaign for the Long Island Commission for Aquifer Protection](https://affirmagency.com/news/affirm-to-develop-campaign-for-the-long-island-commission-for-aquifer-protection/) - (Pewaukee, Wis…February 20, 2019) AFFIRM Agency has been selected by the Long Island Commission for Aquifer Protection (LICAP) to develop and launch a comprehensive public education and marketing campaign to encourage drinking water conservation on Long Island and to educate Long Islanders about their vital groundwater supply. LICAP focuses efforts on groundwater resource management and - [Dane County Regional Airport Launches Daily Non-Stop Service to Los Angeles](https://affirmagency.com/news/dane-county-regional-airport-launches-daily-non-stop-service-to-los-angeles/) - (Pewaukee, Wis…March 27, 2019) Dane County Regional Airport (DCRA) will celebrate its new daily non-stop service to Los Angles, California during the inaugural flight event on March 31, 2019. Los Angeles is one of 19 non-stop destinations from Madison. New non-stop flights have played a significant factor in passenger traffic. In 2018, DCRA launched five - [MILWAUKEE HABITAT FOR HUMANITY LAUNCHES NEW WEBSITES REDESIGNED BY AFFIRM](https://affirmagency.com/news/milwaukee-habitat-for-humanity-launches-new-websites-redesigned-by-affirm/) - Milwaukee Habitat for Humanity has launched 2 new websites- one for Milwaukee Habitat for Humanity and one for the Habitat ReStore. - [Long Island Commission for Aquifer Protection Launches Our Water Our Lives Campaign to Encourage Drinking Water Conservation](https://affirmagency.com/news/long-island-commission-for-aquifer-protection-launches-our-water-our-lives-campaign-to-encourage-drinking-water-conservation/) - (Pewaukee, Wis…May 31, 2019) AFFIRM was contracted by the Long Island Commission for Aquifer Protection (LICAP) to develop and launch Our Water Our Lives, an education and awareness campaign to conserve water from the aquifer – Long Island’s only drinking water supply. LICAP focuses efforts on groundwater resource management and both quality and quantity issues - [Bringing the Cool Factor to a Hot Live Music Event — AFFIRM Helps Promote Popular AtwoodFest in Madison](https://affirmagency.com/news/bringing-the-cool-factor-to-a-hot-live-music-event-affirm-helps-promote-popular-atwoodfest-in-madison/) - (Pewaukee, Wis…June 26, 2019) For the third year in a row, AFFIRM Agency has partnered with Madison’s Schenk-Atwood-Starkweather-Yahara (SASY) Neighborhood Association, the Barrymore Theatre, and the Wil-Mar Neighborhood Center to plan and produce all of the advertising and marketing materials for the 6th annual AtwoodFest neighborhood music festival. In addition to raising funds for the - [The Fireside Dinner Theatre Announces Its 2020 Theatre Season - “A Season of Favorites”](https://affirmagency.com/news/the-fireside-dinner-theatre-announces-its-2020-theatre-season-a-season-of-favorites/) - (Pewaukee, Wis… July 30, 2019) AFFIRM Agency is excited to once again partner with The Fireside Dinner Theatre in Fort Atkinson, WI to promote its newly-announced 2020 theatrical season! Since 2008, AFFIRM has collaborated with The Fireside to create strategic marketing and advertising campaigns that have engaged existing audiences, while introducing The Fireside to a - [AFFIRM HELPS YOUR CHOICE TO LIVE PROVIDE PARENTS WITH A “WAKE-UP CALL” REGARDING DRUG ABUSE](https://affirmagency.com/news/affirm-helps-your-choice-to-live-provide-parents-with-a-wake-up-call-regarding-drug-abuse/) - (August 19, 2019) Your Choice to Live (https://www.yourchoice-live.org/) an Oconomowoc non-profit that specializes in drug and alcohol abuse education and awareness, especially among youth, recently launched the online version of its live “Wake Up Call” tour. “Wake Up Call” is aimed at helping parents, educators and others learn about the unsuspecting locations where young people - [WISCONSIN DEPARTMENT OF TRANSPORTATION’S “DRIVE SOBER” CAMPAIGN UNVEILS NEW TAGLINE AND MEDIA EFFORTS](https://affirmagency.com/news/wisconsin-department-of-transportations-drive-sober-campaign-unveils-new-tagline-and-media-efforts/) - AFFIRM will continue its media planning and buying efforts for the Wisconsin Department of Transportation’s DRIVE SOBER OR GET PULLED OVER traffic safety campaign. - [CAR FREE DAY INDY CELEBRATES LARGEST TURNOUT EVER AT 4th ANNUAL EVENT](https://affirmagency.com/news/car-free-day-indy-celebrates-largest-turnout-ever-at-4th-annual-event/) - Commuter Connect coordinated with AFFIRM to host their 4th annual Car Free Day Indy, collecting a record-breaking total of 1,272 pledges! - [AFFIRM Agency Collaborates with Pathways for Fathers and Families](https://affirmagency.com/news/affirm-agency-collaborates-with-pathways-for-fathers-and-families/) - AFFIRM Agency is pleased to enter another phase of its ongoing collaboration with Milwaukee County Pathways for Fathers and Families. - [AFFIRM Produces Rita’s Story for Milwaukee Habit for Humanity’s Gala](https://affirmagency.com/news/affirm-produces-ritas-story-for-milwaukee-habit-for-humanitys-gala/) - AFFIRM Agency was honored to produce Rita’s Story for the Milwaukee Habit for Humanity’s Framing the Future Gala. - [Amtrak Introduces new Thruway I-41 Bus Service to Green Bay](https://affirmagency.com/news/amtrak-introduces-new-thruway-i-41-bus-service-to-green-bay/) - (Pewaukee, Wis…October 23, 2019) The Wisconsin Department of Transportation recently introduced the Amtrak Thruway I-41 bus service that allows riders round- trip transportation between Milwaukee and Green Bay with stops in Appleton, Oshkosh, and Fond du Lac. The bus service also provides a seamless connection to and from Chicago via the Amtrak Hiawatha train. In - [Dane County Regional Airport Wins WAVE Award](https://affirmagency.com/news/dane-county-regional-airport-wins-wave-award/) - Dane County Regional Airport won a WAVE Merit Award for its new Branding & Corporate Image Video at the Madison Media Professionals 2019 WAVE Awards. - [Pewaukee Chamber of Commerce to Work With AFFIRM](https://affirmagency.com/2020/01/30/3384/) - Pewaukee-based agency AFFIRM will work with the Pewaukee Chamber of Commerce on a new initiative in 2020 to help reposition the organization. ## Portfolio - [Cleanworx](https://affirmagency.com/work/cleanworx/) - Cleanworx™ Work type: Helping to develop and market a new brand and product line CleanWorx, a new brand from Sani-Matic, helps take the complexity out of cleaning. The first product in the CleanWorx line to be offered to customers is the CyClean 35, an automated parts washer for parts requiring cleaning-out-of-place. This product offering was - [Henry Vilas Zoo](https://affirmagency.com/work/henry-vilas-zoo/) - Henry Vilas Zoo Work type: A Madison treasure, Henry Vilas Zoo is one of only a handful of free zoos in the nation. As a community-supported zoo, we aimed to be efficient and impactful with a limited budget. Leaning on our core values, like being Exceptionally Agile, Openly Collaborative, and Amazingly Resourceful, we maximized marketing - [GWRideConnect](https://affirmagency.com/work/gwrideconnect/) - GWRideConnect Work type: Launching a revolutionary awareness and ridership campaign GWRideConnect is a free ridesharing service in the Fredericksburg, VA region that connects people to transportation solutions other than driving alone. They sought to address the ever-persistent challenge of encouraging single-occupancy-vehicle drivers to shift their behavior from driving alone to more sustainable and efficient modes - [Milwaukee Urban Forestry Fund](https://affirmagency.com/work/milwaukee-urban-forestry-fund/) - Milwaukee Urban Forestry Fund Work type: Rooted in research, we helped grow a brand from the ground up. The Milwaukee Urban Forestry Fund, supported by donors and administered in partnership with the Greater Milwaukee Foundation, was started in 1991 to improve the quality of life in the city through support of tree planting and improved - [Wisconsin DOT Control Your Drive](https://affirmagency.com/work/wisconsin-dot-control-your-drive/) - Wisconsin DOT | Control Your Drive Work type: Bobby Portis is getting ahead of speeding and aggressive driving in Milwaukee. We partnered with Wisconsin Department of Transportation and Bobby Portis on an anti-speeding and reckless driving spot reminding people to 'CONTROL YOUR DRIVE' on the court and behind the wheel. The spot was unveiled at - [Hultafors](https://affirmagency.com/work/hultafors/) - Hultafors Tools Work type: Providing the tools for North American success and product launch Hultafors Tools is a Swedish company that specializes in manufacturing high-quality hand tools for professional use. With a history dating back to 1883, Hultafors is renowned for producing durable, reliable tools designed for tradespeople in various industries, including construction, carpentry, and - [HammerHead Trenchless](https://affirmagency.com/work/hammerhead-trenchless/) - HammerHead Trenchless Work type: Digging deep to take HammerHead to a higher level HammerHead Trenchless, founded in 1989 in Lake Mills, Wisconsin, manufactures trenchless construction equipment for installing, repairing, and replacing underground infrastructure like water, sewer, and gas lines. Its products include pipe bursting systems, CIPP technologies, and pneumatic boring tools. As a subsidiary of - [Borth Wilson](https://affirmagency.com/work/borth-wilson/) - Borth Wilson Work type: A marketing refresh for a quality remodeler With over 100 years as a family business, Borth-Wilson Plumbing & Bathroom Remodeling specializes in working with Southeast Wisconsin homeowners to turn their old bathroom into a beautiful new highlight of their home. So, when they needed to refresh their own advertising and website, - [Dane County Regional Airport](https://affirmagency.com/work/dane-county-regional-airport/) - Dane County Regional Airport Work type: Highlighting how easy it is to upgrade your travel experience Our latest campaign for Dane County Regional Airport (MSN) urged travelers to not waste time and money driving to a faraway airport when they could be upgrading their overall travel experience by flying local. The ask The airport needed - [SORTA Metro](https://affirmagency.com/work/sorta-metro/) - SORTA Metro Work type: Transforming Cincinnati's Public Transit Landscape Since 2016, AFFIRM Agency has partnered with the Southwest Ohio Regional Transit Authority (SORTA) to revitalize Metro, Cincinnati's primary bus system. Together, we've navigated challenges, including the COVID-19 pandemic, to not only recover but also exceed previous ridership levels. Our collaborative efforts have redefined public transportation - [DHS 988](https://affirmagency.com/work/dhs-988/) - Wisconsin Department of Health Services Work type: 988 Suicide and Crisis Lifeline Branding and Marketing The Wisconsin Department of Health Services selected AFFIRM to research and brand the state's version of the new national 988 Crisis Lifeline that was expanding on and replacing the existing service. Additionally, AFFIRM developed the marketing plan and creative execution - [City of Sun Prairie](https://affirmagency.com/work/city-of-sun-prairie/) - AFFIRM created the visual identity and map design for Sun Prairie's bike route, called The Loop. The map includes custom icons and illustrations. - [Briggs & Stratton](https://affirmagency.com/work/briggs-and-stratton/) - Briggs & Stratton Work type: Generating market success With over 110 years of experience, Briggs & Stratton is the world's largest small engine producer, the number one marketer for pressure washers, and a leading manufacturer of power generation, lawn and garden turf care and job site products. The ask The company wanted to update and - [Teklynx](https://affirmagency.com/work/teklynx/) - TEKLYNX Work type: Elevating TEKLYNX through Strategic Media Relations TEKLYNX, a global leader in integrated barcode and RFID labeling software, selected AFFIRM Agency to develop and execute an ongoing strategic media relations program designed to elevate the company's thought leadership and innovation across multiple industry segments. AFFIRM also implemented a successful awards submission strategy that - [ManpowerGroup](https://affirmagency.com/work/manpowergroup/) - ManpowerGroup™ Work type: Ongoing Open Enrollment and Benefits Communications Strategy ManpowerGroup is a global workforce solutions company that connects organizations with skilled talent across a wide range of industries. It provides staffing, recruitment, workforce consulting, and talent development services to help businesses adapt and thrive in a changing labor market. The ask ManpowerGroup tasked AFFIRM - [AtwoodFest](https://affirmagency.com/work/atwoodfest/) - AtwoodFest Work type: Marketing one of Madison's largest summer music festivals In 2017, AFFIRM was asked to help AtwoodFest better communicate the fun and funky quality of the event, and breathe new life into its marketing. Our first ideas were to use the festival's namesake, David Atwood, who was one of the first Mayors of - [Wisconsin DOT Click It Or Ticket](https://affirmagency.com/work/wisconsin-dot-ciot/) - Wisconsin DOT | Click It or Ticket Work type: Promoting DRIVER Safety in Wisconsin There's been no better person to connect with young men in Wisconsin than Green Bay football legend Donald Driver, who has served as the DOT's seat belt spokesperson for over ten years. The ask Wisconsin drivers who still don't wear seat - [Wisconsin DOJ Dose of Reality](https://affirmagency.com/work/wisconsin-doj-dose-of-reality/) - Wisconsin Department of Justice Here's a Dose of Reality. By 2015, prescription opiate abuse was a public health crisis in Wisconsin. Deaths and hospitalizations from overdoses were increasing by huge margins and four out of five heroin addicts start by abusing prescription painkillers. The Wisconsin Department of Justice wanted a public information campaign with the - [Wisconsin Cancer Collaborative](https://affirmagency.com/work/wisconsin-cancer-collaborative/) - Wisconsin Cancer Collaborative Work type: Helping to Reduce the Burden of Cancer The Wisconsin Comprehensive Cancer Control Program and Wisconsin Cancer Council work together to educate Wisconsinites on actions that can be taken to reduce the burden of cancer in the State. The ask The client wanted a more uniform name, brand and website to - [Fatherhood FIRE MKE](https://affirmagency.com/work/fatherhood-fire-mke/) - Fatherhood FIRE MKE Helping to brand Milwaukee's newest fatherhood program. The Milwaukee County Fatherhood FIRE Program promotes fathers as Family-focused, Interconnected, Resilient, and Essential in the lives of their children, families, community and society. Their goal is to help fathers and fatherhood figures become stronger parents, more engaged partners, and better prepared for employment and advancement opportunities in - [American Bolt Corporation](https://affirmagency.com/work/american-bolt-corporation/) - American Bolt Corporation A visual refresh for a local legacy company American Bolt Corporation is a family-owned company that has been a leading distributor of industrial fasteners since 1962. In order to keep up with the competition and expand into other areas in Wisconsin, the company needed to update its image and website to gives - [Zero in Wisconsin](https://affirmagency.com/work/zero-in-wisconsin-website/) - Zero In Wisconsin Designing a website to help achieve zero preventable deaths on Wisconsin roadways Most traffic crashes are caused by motorists' behavior, such as speeding, driving while impaired and not wearing safety belts. We know that most of these deaths are preventable. Partnering with the Wisconsin Department of Transportation, we designed and developed zeroinwisconsin.gov - [Milwaukee Habitat for Humanity](https://affirmagency.com/work/milwaukee-habitat-for-humanity/) - Milwaukee Habitat for Humanity Milwaukee Habitat for Humanity needed a new website to help drive its mission. By providing affordable home ownership programs, home repair solutions, and neighborhood revitalization, Milwaukee Habitat for Humanity is improving living conditions one block at a time. When it came time to redesign their website, Habitat for Humanity looked to - [Allmand](https://affirmagency.com/work/allmand/) - Allmand Lighting up a new category Allmand, a division of Briggs & Stratton, is a leader in providing the most reliable and rugged light, heat, power and air products to the rental, construction, and special event markets. The company recently developed a brand new light tower product line using air-cooled power, making it the first - [STOP DWI New York](https://affirmagency.com/work/stop-dwi-new-york/) - STOP DWI New York Designing an app with safety in mind Every year in New York, there are too many tragic injuries and deaths from alcohol-related vehicle crashes. We designed the Have a Plan App that reminds residents to have a good time, but end with a safe ride. The app enables people to locate ## Transportation - [Transit Solutions](https://affirmagency.com/transportation/transit-solutions/) - MTA/Long Island Rail Road Work type: Highlighting the advantages of pre-tax transit benefits The ask Long Island Rail Road needed to reach out to the public to help them learn more about transit services, such as the train and bus, in order to reduce congestion and improve the air quality in Long Island, New York. - [Summer Fun](https://affirmagency.com/transportation/summer-fun/) - Summer Fun Metra Rail Metra in Chicago is the nation's second busiest commuter rail service. As Metra's advertising agency of record, we planned, created, and implemented several different ridership campaigns that helped the service experience 24 consecutive months of increases after a few stagnant years prior to our contract. One of those campaigns was "Summer - [Drive Sober or Get Pulled Over](https://affirmagency.com/transportation/daredevils-dare-not/) - Drive Sober or Get Pulled Over Wisconsin Department of Transportation How do you effectively reach young drivers in Wisconsin with the vital message that if they drive drunk, they can get arrested… or worse? Have some of the state's most talented extreme athletes show the level of skill necessary to perform daring feats that they - [New York STOP-DWI](https://affirmagency.com/transportation/suffolk-stop-dwi/) - STOP DWI Suffolk County New York We developed a strategic, targeted media campaign to promote safe driving behavior and raise awareness about the dangers of impaired driving in Suffolk County, New York. This campaign also helped to promote the overarching New York State STOP-DWI Association's new HAVE A PLAN mobile app, which provides a number - [Click It or Ticket](https://affirmagency.com/transportation/click-it-or-ticket/) - Click It or Ticket Wisconsin Department of Transportation Wisconsin now has a nearly 90% seat belt usage rate. Unfortunately, the 10% of drivers still not buckling up tend to be young men between the ages of 18-34. Research shows that these guys don't respond well to heavy-handed enforcement messages, but they do listen when it's - [Time Well Spent](https://affirmagency.com/transportation/time-well-spent/) - Time Well Spent Amtrak Hiawatha For more than 10 years, we handled all branding, advertising, marketing for the state-supported Amtrak Hiawatha Passenger Rail Service between Milwaukee, WI and Chicago, IL. The Hiawatha service is one of the busiest Amtrak short routes in the country and prior to our campaign, it was also one of the - [Car Free Day Indy](https://affirmagency.com/transportation/car-free-day-indy/) - Car Free Day Indy Commuter Connect For over 5 years, we've coordinated the annual Car Free Day Indy event in Indianapolis. Every September, Commuter Connect hosts events at several Indianapolis-area locations, featuring free live music and refreshments. This event promotes the important benefits of Commuter Connect's programs, while encouraging people to help the environment by - [Fly Local Campaigns](https://affirmagency.com/transportation/fly-local/) - Fly Local Dane County Regional Airport The FLY LOCAL campaign promotes the many benefits of flying out of MSN compared to other airports, including how it helps to support the local economy. Using "locally sourced" Wisconsin animals - a flying cow, for example we helped portray the local nature of the airport and its many - [Indistractible](https://affirmagency.com/transportation/indistractible/) - Indistractible Wisconsin Department of Transportation We developed a new PSA titled INDISTRACTIBLE, encouraging Wisconsin drivers to stay focused and not give in to distractions while driving in order to reduce preventable deaths on Wisconsin roadways. The award-winning television spot and accompanying online ads feature a young driver focused intently on the road while surrounded by - [Riding Is Believing](https://affirmagency.com/transportation/riding-is-believing/) - RIDING IS BELIEVING SORTA/Metro Bus We worked with Southwest Ohio Regional Transit Authority on a strategic marketing plan and campaign to educate the public about its new service improvements for Metro Bus in Cincinnati. Research shows that if you can get someone to try riding the bus and they experience how much more productive and - [RTA Transit Benefit Fare Program](https://affirmagency.com/transportation/rta-transit-benefit-fare-program/) - RTA Chicago Promoting the benefits of transit Working with Regional Transportation Authority (RTA), Chicago, we promoted the features and benefits of riding transit to the residents of DuPage County, Illinois in order to get discretionary riders to use Metra and Pace more often. Tasks include Market Research, Branding, Marketing Plans, Creative Design, Digital Design, Media ## UW - [988 Suicide & Crisis Lifeline](https://affirmagency.com/uw/988-suicide-crisis-lifeline/) - Wisconsin Department of Health Services 988 Suicide & Crisis Lifeline Branding development Television Video Animated Display Play Animated Ads Outdoor Social Media Infographic Safety Plan Wallet Cards Information sheet Popup Banners - [Click It or Ticket](https://affirmagency.com/uw/click-it-or-ticket/) - Wisconsin Department of Transportation CLICK IT OR TICKET TV Spots Animated Display Ads Play Animated Ads Static Display Print Advertisement Promotional Cutout with QR Code Driver Safety Quiz Website - [Ready for Takeoff](https://affirmagency.com/uw/ready-for-takeoff/) - Dane County Regional Airport Ready for Takeoff Outdoor Advertising Bus Wrap Backlit Signage Animated Display Ads Play Animated Ads Static Display Ads Social Media Radio - [Payroll Plus](https://affirmagency.com/uw/payroll-plus/) - Payroll Plus Program Launch Website Design Social Media Posts Digital Display Advertising Print Advertising - [My Mental Health Matters](https://affirmagency.com/uw/my-mental-health-matters/) - Mental Health America of Central Carolinas My Mental Health Matters Digital Display Advertising Animated Display Ads Play Animated Ads Social Media Posts Landing PAge Outdoor - [Transport Yourself](https://affirmagency.com/uw/transport-yourself/) - Amtrak Downeaster Transport Yourself TV Spot Campaign Landing Page Social Media Posts Animated Display Ads - Hotel Play Animated Ads Animated Display Ads - Hockey Play Animated Ads Animated Display Ads - Shopping Play Animated Ads Animated Display Ads - Museum Play Animated Ads - [Metro Summit Express](https://affirmagency.com/uw/metro-summit-express/) - SORTA Metro Summit Express Campaign Branding Campaign Microsite Digital Display Advertising Social Media Posts Email design Transit Advertising Outdoor Advertising Branded Giveaway Items - [Go Bloomington](https://affirmagency.com/uw/go-bloomington/) - City of Bloomington Go Bloomington! Branding development Website Digital Display Advertising Social Media Poster Design Bus Card Design Print Advertising Bus Advertising Various Deliverables - [Metro RIDING IS BELIEVING](https://affirmagency.com/uw/metro-riding-is-believing/) - SORTA Metro RIDING IS BELIEVING Video Campaign Microsite Digital Campaign: Service Improvements Play Animated Ads Digital Campaign: High Gas Prices Play Animated Ads Static Display Ads REDS CONCOURSE SIGNAGE METRO BUS WRAP PRINT ADVERTISEMENT ## Categories - [Blog](https://affirmagency.com/category/blog/) - [AI](https://affirmagency.com/category/ai/) - [ChatGPT](https://affirmagency.com/category/chatgpt/) - [Grammarly](https://affirmagency.com/category/grammarly/) - [Jasper](https://affirmagency.com/category/jasper/) - [Gamma](https://affirmagency.com/category/gamma/) - [Social Media](https://affirmagency.com/category/social-media/) - [TikTok](https://affirmagency.com/category/tiktok/) - [Public Relations](https://affirmagency.com/category/public-relations/) - 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[Video](https://affirmagency.com/portfolio-category/video/) - [Public Relations](https://affirmagency.com/portfolio-category/public-relations/) - [Website](https://affirmagency.com/portfolio-category/website/) - [Social Media](https://affirmagency.com/portfolio-category/social-media/)