Roaring Fork Restaurant Group, the largest single franchisee of Qdoba restaurants in the U.S., was using a national media buying agency for promotion of its Wisconsin locations and was dissatisfied with the results and responsiveness they were receiving. After being referred to AFFIRM (formerly Staples Marketing) by a local radio station group, Roaring Fork hired the agency to revamp its overall media planning and placement strategy to get them more bang for their media buck.
AFFIRM uses a combination of paid and value added marketing strategies that combine targeted buying with leveraging Qdoba’s popular food and catering offerings for promotions. The mix includes broadcast and Internet radio, out-of-home, geo-targeted online, paid search, athletic sponsorships, and targeted e-mail.
After 7 years of working together, Roaring Fork has more than doubled its number of Qdoba locations, now totaling over 50 stores throughout Wisconsin, Iowa and northern Illinois.
Consistent year-over-year sales growth system wide.
Triple digit growth experienced initially in markets like Appleton where no prior brand awareness advertising had run.
Successful launches of over a dozen new locations and various new product offerings.
Consistent year-over-year sales growth system wide