Strategic PR Planning and Ongoing Program

30 percent increase in earned media mentions

Situation

Godfrey & Kahn S.C. is the second largest law firm in the State of Wisconsin. The firm was looking for an agency that could help them build a public relations program that was in line with their business goals and culture. Godfrey & Kahn selected AFFIRM (formerly Staples Marketing) as its public relations agency of record in 2010.

Solution

AFFIRM created a strategic public relations plan for Godfrey & Kahn, forged relationships between firm attorneys and key journalists for each practice area, supported media relations efforts for major events, and set up the firm’s law blog and social media presence. AFFIRM also supports reputation management, media relations and key messaging efforts for the law firm’s clients.

Results

30% increase in earned media mentions.

Increase in Godfrey & Kahn’s keywords and key messages in media coverage.

188 Million+ media impressions each year.

Featured coverage in hundreds of outlets, including National Law Review, Working Mother, Milwaukee Journal Sentinel, Wisconsin Lawyer, American Banker, Law 360, Wisconsin State Journal, Greater Milwaukee Business Journal and more.

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