A FIX FOR THE CONTENT CONUNDRUM.

Recently, I was fortunate enough to have the opportunity to attend an industry conference on content marketing strategy given by Robert Rose, a noted authority on the subject and current Chief Strategy Officer of The Content Advisory. It was intriguing … Read more


Top 5 Reasons to Redesign Your Website

If you’re like most small or medium-sized businesses, starting a website redesign can feel like a monumental task. Fortunately, there are many resources available online; from self-help articles, seminars, and tutorials to experienced digital agencies that specialize in website design … Read more


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Branding Basics – 12 Things You Should Know

Like a lot of agencies, a week doesn’t go by when we’re not involved with, or discussing, some type of branding initiative with clients or a prospective new client. We may not be a dedicated branding or design firm, but … Read more


rebranding

Thinking of Rebranding? 7 Questions to Ask Yourself.

When was the last time you took a close look at your company’s or organization’s brand? Not just your logo, but asked yourself the hard questions, such as whether it aligns with your current position in the market or is … Read more


Do you know WHY your company exists?

That’s a pretty basic question when you get right down to it. If you asked 10 people, most of them would likely say it’s, “to make money.” While that certainly is one of the reasons companies exist, we know that … Read more


Melville Chamber of Commerce Recognizes Staples Marketing client Transit Solutions (NY) with 2014 Business of the Year Award

FOR IMMEDIATE RELEASE CONTACT:  Laura Monagle, APR (262) 650-9900 lmonagle@affirmagency.com Melville Chamber of Commerce Recognizes Staples Marketing client Transit Solutions (NY) with 2014 Business of the Year Award (Manhasset, NY…November 17, 2014)  The Melville Chamber of Commerce in Melville, NY … Read more


Getting to the core – core values that is.

Earlier this year, our company began the revealing process of looking at our culture to better understand who we are and what kinds of things we stand for. Not that we didn’t have a certain way of doing things, but … Read more


Staples Marketing Names Katie Smallwood Assistant Account Executive

FOR IMMEDIATE RELEASE CONTACT:  Laura Monagle, APR (262) 650-9900 lmonagle@affirmagency.com Staples Marketing Names Katie Smallwood Assistant Account Executive (Pewaukee, Wis…August 22, 2014)  Katie Smallwood has been named Assistant Account Executive for Staples Marketing, a leading advertising, PR, interactive and social … Read more


Staples Marketing Names Amy Opad Account Executive

FOR IMMEDIATE RELEASE CONTACT:  Laura Monagle, APR (262) 650-9900 lmonagle@affirmagency.com Staples Marketing Names Amy Opad Account Executive (Pewaukee, Wis…August 22, 2014)  Amy Opad has been named Account Executive for Staples Marketing, a leading advertising, PR, interactive and social marketing agency. … Read more


STOP DWI NEW YORK: HAVE A PLAN Campaign Launches Staples Marketing-produced HAVE A PLAN App for iPhone, Android and Windows Phones

FOR IMMEDIATE RELEASE CONTACT:  Laura Monagle, APR (262) 650-9900 lmonagle@affirmagency.com STOP DWI NEW YORK: HAVE A PLAN Campaign Launches Staples Marketing-produced HAVE A PLAN App for iPhone, Android and Windows Phones (New York State…July 29, 2014)  The State of New … Read more


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