The millennial craze might be over. As millennials continue to make way into the workforce, Generation Z (also known as Gen Z, iGen, Plurals, the Founders) has emerged as the focus for market researchers. Some studies date the start of … Read more

With the New Year ahead, nearly half of Americans have already decided on their goals for 2017. However, only eight percent are successful in achieving these goals by the end of the year. Here are helpful tips to help you … Read more

(Pewaukee, Wis…December 22, 2016) AFFIRM’s Holiday Mannequin Challenge video was recently featured in Adweek’s Agency Holiday Cards 2016: The Coolest, Funniest and Silliest Season’s Greetings. The holiday video was shot in 4K resolution and features AFFIRM’s Force Award lightsaber trophy … Read more

With the leaves practically gone and temperatures slowly dropping, a Wisconsin winter is surely on its way. With the cold upon us, here are some tips on how to prepare and survive the (sometimes) brutal Wisconsin winter. Keep warm – … Read more

Advertising and Public Relations are commonly mistaken to be same thing. While they both definitely fall under the same umbrella when it comes to developing brand awareness, there are key differences that distinguish the two. Advertising communicates what your brand … Read more

As a consumer and a young PR pro, I feel as though I’m always conscious of what I post and how much I post to my social media networks. Should I share this? Is this appropriate? Did I write too … Read more