Dane County Regional Airport Celebrates Record-breaking Passenger Traffic

(Pewaukee, Wis…February 23, 2018) Dane County Regional Airport (DCRA) recently announced that it experienced its best year yet in passenger traffic in 2017. With 1,907,499 passengers traveling through Madison, passenger traffic increased 3 percent over the previous year – the … Read more

Wisconsin DOJ Largest Fall Drug Take Back Collection; Leading National Drug Disposal Program

(Pewaukee, Wis…November 27, 2017) The Wisconsin Department of Justice, Office of Attorney General Brad Schimel announced the official collection total for October’s Drug Take Back event. This fall, Wisconsin collected 63,941 lbs. of unused medications, which is the largest fall … Read more

managing expectations

The Art of Managing Client Expectations

More often than not your new client will already have preconceived notions and expectations of how things should be even before working with you, which is why managing expectations is so important in developing healthy client/vendor relationships. From daily observations … Read more

WisconsinEye Releases New Opioid Documentary “Straight Forward: The Truth About Addiction”

(Pewaukee, Wis…September 19, 2017) A new documentary targeting the opioid epidemic in Wisconsin is now available through the state’s public affairs cable network, WisconsinEye. Straight Forward: The Truth About Addiction features honest, in depth interviews with young Wisconsinites fighting to … Read more

3 Things to Learn from March Madness

The 2017 NCAA Tournament is underway! Also known as March Madness, the tournament has become one of the most popular sporting events in the U.S. Here are 3 things to learn from March Madness to help develop your next marketing … Read more

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Spring Holidays for Your Social Media Calendar

There’s always something to celebrate. Over the past couple of years “national” holidays have become rather popular on social media. Several brands have used these opportunities to create new content and engage with their target audiences. Here are hashtagable holidays … Read more

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Two Truths and an Alternative Fact about PR

The idea of “alternative facts” and “fake news” has been circulating social media and news outlets since Donald Trump took office. All politics aside, these terms have started the conversation of whether or not truthful information is being reported in … Read more

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How to Write Effective Photo Captions on Social Media

In a world where approximately 52 million photos are shared daily on Instagram, a well-written caption can make all the difference in driving engagement. Let’s be honest, captioning is the hardest part of uploading a photo. After much reading and … Read more

Fun Facts about Super Bowl Ads

The Super Bowl is right around the corner. Whether or not you’re a fan of the New England Patriots or the Atlanta Falcons, the commercials are always a highlight of the evening. Check out these fun facts about Super Bowl … Read more

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5 Things to Know About Generation Z

The millennial craze might be over. As millennials continue to make way into the workforce, Generation Z (also known as Gen Z, iGen, Plurals, the Founders) has emerged as the focus for market researchers. Some studies date the start of … Read more

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