Go Back to School with These 5 Marketing Classics


School is almost back in session! While some of you haven’t been inside a school in years, you’re never too old to learn or dive into a good book. So, as students read Pride and Prejudice and Catcher in the Rye this fall, you can use this time to catch up on some marketing classics! Enjoy this short list of some of our favorite marketing and advertising reads:

1. Influence: The Psychology of Persuasion by Robert Cialdini

Have you ever wondered why and how marketing works? Look no further than Influence: The Psychology of Persuasion. Backed by years of research, Dr. Robert Cialdini explains why people say “yes” and how to persuade your customers to buy. If you’re a marketing professional or business leader, this book will help you achieve your goals.

2. The Boron Letters by Gary C. Halbert

Gary Halbert is widely recognized as history’s greatest copywriter. However, his collection of letters (written in 1984 and published in 2013) covers far more than copywriting. The Boron Letters gives readers practical advice on how to engage customers, as well as how to navigate life’s challenges. This helpful and deeply personal book is a must-read!

3. How to Win Friends and Influence People by Dale Carnegie

Even in the digital age, relationships and interpersonal communication remain a crucial part of successful marketing and entrepreneurship. How to Win Friends and Influence People continues to be the authoritative source on these topics and more. This book will not only make you a better marketer, but a better leader, employee, and friend.

4. Ogilvy on Advertising by David Oglivy

Many people consider Ogilvy on Advertising the bible of the advertising industry, and for good reason – David Oglivy started one of the most successful advertising agencies in the world. His book will give you a crash course on all things advertising, from research to copywriting to choosing the right agency.

5. Positioning: The Battle for Your Mind by Al Ries and Jack Trout

In Positioning: The Battle for Your Mind, advertising experts Al Ries and Jack Trout share how you can create a distinct, memorable brand that customers will notice! This book is great for any organization looking to attract new customers.

At AFFIRM, we believe that learning never stops no matter what age you are or where you’re at in your career. Whether you’re a marketing veteran or just starting out, these classics will help you understand the industry, develop a strategy, and provide insights on becoming a better marketer.


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