The Fireside Dinner Theatre Announces Its 2020 Theatre Season – “A Season of Favorites”


(Pewaukee, Wis… July 30, 2019) AFFIRM Agency is excited to once again partner with The Fireside Dinner Theatre in Fort Atkinson, WI to promote its newly-announced 2020 theatrical season! Since 2008, AFFIRM has collaborated with The Fireside to create strategic marketing and advertising campaigns that have engaged existing audiences, while introducing The Fireside to a new generation of theatre-goers.

The 2020 “A Season of Favorites” features popular Broadway shows, Fireside classics, and beloved stories, including:

SATURDAY NIGHT FEVER – December 31, 2019 – February 23, 2020

GUYS AND DOLLS – February 27 – April 12, 2020

A MIGHTY FORTRESS IS OUR BASEMENT: CHURCH BASEMENT LADIES – April 16-May 31, 2020

WHAT HAPPENS IN VEGAS: LIVE BAND REVUE – June 4-July 19, 2020

Rodgers & Hammerstein’s CINDERELLA – July 23-September 6, 2020

JOSEPH AND THE AMAZING TECHNICOLOR DREAMCOAT – September 10-October 25, 2020 

HOLIDAY INN – October 29-December 27, 2020

2020 season tickets are on sale now!

Over the past 11 years, The Fireside Theatre has introduced its incredible brand of superb musicals, memorable dining, spectacular shops and fabulous service to a new generation of fans and has seen more than a 20 percent increase in new attendees.

“Just one trip to The Fireside will make you a believer – we are excited about the new season and our continuing partnership with this landmark Wisconsin destination” said AFFIRM Vice President of Client Services Laura Monagle. “We encourage everyone to head to Fort Atkinson in 2020 to see for yourself how The Fireside Theatre is more than you’d ever expect!”

The Fireside Dinner Theatre features world-class fine dining before each show, included in the ticket pricing. Information on the theater, shows, menus, and tickets can be found online at www.firesidetheatre.com.

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