AFFIRM to Develop Campaign for the Embassy Suites by Hilton and the Rockford Conference Center


(Pewaukee, Wis…January 29, 2019) AFFIRM Agency has been selected by Gorman & Company as the marketing agency for the Embassy Suites by Hilton and the Rockford Conference Center. Gorman & Company is currently in the process of transforming the iconic Amerock factory in downtown Rockford, IL into the 160-room Embassy Suites by Hilton and the adjoining Rockford Conference Center. The Amerock building, which was listed on the National Register of Historic Places in 2011, sat abandoned for years. Gorman’s initiative to bring it back to life is generating wide anticipation in the market. The opening of the Embassy Suites by Hilton and the Rockford Conference Center is scheduled for April 1, 2020.

AFFIRM will be responsible for the marketing and public relations program to introduce and build awareness of the hotel and conference center to regional target audiences.

“We’re thrilled to be working with Gorman & Company on a project that’s going to be transformative for downtown Rockford,” said AFFIRM Agency President Danny Mager. “Gorman & Company specializes in bringing historic properties back to life and from what I’ve seen, the Embassy Suites by Hilton and the Rockford Conference Center is going to be one of their greatest accomplishments!”

AFFIRM is a full-service marketing communications agency with headquarters in Pewaukee, Wisconsin. The agency serves local, regional and national clients in Business-to-Business and Consumer markets and has special expertise providing social marketing, transit, transportation and health benefits marketing and communications. For more information, call 262-650-9900, or visit www.AFFIRMAgency.com.

 

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