AFFIRM Helps Indianapolis Rideshare Program Commuter Connect Launch PERFECT MATCH Campaign
(Pewaukee, Wis…April 10, 2017) Central Indiana Regional Transportation Authority’s (CIRTA) Commuter Connect has launched its new Find Your Perfect Match brand awareness campaign. Developed by AFFIRM, the campaign is a fun parody of the popular reality TV show The Bachelor with “contestants” who are looking for their perfect carpool match rather than a love interest.
Creative extends to media tactics including online, radio, and pre-roll video and encourages people to register on the Commuter Connect website and “find their perfect carpool match.” The campaign will lead into Commuter Connect’s bi-annual Commuter Challenge campaign in May.
“Who knew finding a carpool match could be so fun?” said AFFIRM Principal Danny Mager. “By equating Commuter Connect with a popular TV show, people will see doing the right thing for themselves and the environment by carpooling in a whole new light!” concluded Mager.
AFFIRM is a full-service marketing communications agency with headquarters in Pewaukee, Wisconsin. The agency serves local, regional and national clients in Business-to-Business and Consumer markets and has special expertise providing social marketing, transit, transportation and health benefits marketing and communications. For more information, call 262-650-9900, or visit www.AFFIRMAgency.com.