AFFIRM Helps Wisconsin Philanthropy Network Establish New Identity


(Pewaukee, WI…October 3, 2015) Wisconsin Philanthropy Network (WPN), a professional membership association of grant makers from across the state, recently enlisted the help of AFFIRM to complete a total rebranding effort. Formerly known as Donors Forum of Wisconsin, WPN decided to change their brand to better describe the range of services they offer and to be more relevant and easily recognized for what they do among their target audiences.

Through the rebranding process, AFFIRM developed a new identity, marketing materials and a new website for the organization (wiphilanthropy.org). They also established a tagline — Your partner for effective giving — that helps support WPN’s mission of promoting effective philanthropy in Wisconsin. Following the implementation of these marketing efforts, WPN’s annual conference has already exceeded online registration projections based on the previous year’s numbers.

“We are very proud to be working with this remarkable organization,” said AFFIRM Principal – Creative Director, Steve Stocker. “WPN makes the process of giving both very effective and very accessible, so it’s important to us that their message gets to the appropriate individual donors and all types of foundations throughout the state.”

AFFIRM, formerly Staples Marketing, is a full-service marketing communications agency with headquarters in Pewaukee, Wisconsin. The agency serves local, regional and national clients in Business-to-Business and Consumer markets and has special expertise providing transit, transportation and health benefits marketing and communications. For more information, call 262-650-9900, or visit AffirmAgency.com

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