WisconsinEye Releases New Opioid Documentary “Straight Forward: The Truth About Addiction”


(Pewaukee, Wis…September 19, 2017) A new documentary targeting the opioid epidemic in Wisconsin is now available through the state’s public affairs cable network, WisconsinEye. Straight Forward: The Truth About Addiction features honest, in depth interviews with young Wisconsinites fighting to recover their lives and futures from addictions that in most cases, involved opioids.

AFFIRM helped to coordinate the documentary’s premiere at the community event that took place at Oconomowoc High School on September 19th to more than a thousand students, parents, educators, and community members.

“Our work on the DOSE OF REALITY opioid abuse prevention campaigns for Wisconsin, Maine, Minnesota, and Nebraska made us a good partner for WisEye in engaging the community on this issue,” said Laura Monagle, vice president of PR and client services. “We are passionate about the opioid prevention message, especially for those at highest risk: 12-18 year-olds and we look forward to sharing the documentary’s message in many ways.”

AFFIRM is a full-service marketing communications agency with headquarters in Pewaukee, Wisconsin. The agency serves local, regional and national clients in Business-to-Business and Consumer markets and has special expertise providing social marketing, transit, transportation and health benefits marketing and communications. For more information, call 262-650-9900, or visit www.AFFIRMAgency.com.


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