What is a Copywriter?

A few weeks ago, I had a conversation with an acquaintance that went something like this: Person:               So what do you do for work? Me:                        I work at an ad agency, I’m a copywriter. Person:               Oh, so that’s like an … Read more


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How to Master Instagram’s Algorithm

Remember the good ol’ days of chronological Instagram feeds? *Sigh* good times. In 2016, Instagram updated their algorithm making it a little harder to get your post seen when/where you need it to be seen. BUT, not all hope is … Read more


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Visual Note-Taking

Recently, at the 2017 HOW Design Conference, an illustrator named Mike Rohde led a workshop called “Sketchnotes.” This is not just doodling, but it can also be used as a way to make more memorable shorthand notes that keep you … Read more


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Helpful Writing Resources

As a writer, I’m always checking, double-checking, and triple-checking my work. While most grammatical knowledge is innate by now, I still periodically find myself second guessing. Google is such a magical thing. You can type in any question about anything … Read more


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Professional Writing Matters

Hiring a professional writer has many benefits for you and your business. Not only will it save you time, money, and a headache if you’re a non-writer, it will improve your business and brand presence across the board. I know, … Read more


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Proofreading 101

There are many things that change when you transition from school life to big kid life aka the “real world.” Proofreading is not one of them. Errors in your work not only look sloppy, they can also cost you big … Read more


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“Chance Favors the Prepared Mind”

Among my ad mentors is Luke Sullivan’s book, Hey, Whipple, Squeeze This, a rite of passage for anyone entering the ad field. I keep a copy at my desk and often find myself paging through, pulling out seemingly new tidbits … Read more


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Brainstorming!

Brainstorm: an ancient word, which means, “to storm the brain”……….or something like that. Brainstorming done right can be a very useful tool for ideation. Whether you’re ‘storming alone or with a group, here are a few tips for your next … Read more


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When Less is Actually More

They say copywriting is something that can’t be taught in school. I mostly agree. I went to UW-Milwaukee where they offered zero specific copywriting courses, so I fulfilled my advertising degree curricula and threw some writing courses in for insurance. … Read more


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I Forgot What I Was Gonna Call This One…

According to Wikipedia, Writer’s block is “a condition, primarily associated with writing, in which an author loses the ability to produce new work or experiences a creative slowdown. The condition ranges in difficulty from coming up with original ideas to being … Read more


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