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4 Tips for Planning Your Next Event

Successful events take more than just implementation. They require coordination, communication, and plenty of time! Here are four tips to help you get started with the event planning process for your organization: Create a strategy – Start by understanding the … Read more


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Change – Yay or Nay?

If you’re like me, you have a love-hate relationship with change; sometimes, you welcome it with open arms and others, you’d rather stick to your tried and true routine. But, in the case of advertising where the industry is ever-evolving, … Read more


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Take it Personally

Ahh, social media. Are you on it? Personally? Take it from a kid raised in the Internet era…you should be! Not only will it help you understand the importance of social media for your business or campaign, but it will … Read more


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What You Don’t Know Can Hurt You (or keep you from predicting the “Song of the Summer”)

I recently wrote up a new campaign proposal for a client that included a small-but-significant amount of research. The research would involve surveying a few groups of people within the target audiences of the client. While some budget would need … Read more


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