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How to Write Effective Photo Captions on Social Media

In a world where approximately 52 million photos are shared daily on Instagram, a well-written caption can make all the difference in driving engagement. Let’s be honest, captioning is the hardest part of uploading a photo. After much reading and … Read more


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Two Thumbs Up for Emojis

The other day, someone sent me a detailed text about when and where to meet for pizza…primarily using emojis. I use emojis ALL the time and so do most of the people I communicate with – parents, grandparents, kids, and … Read more


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Marketing Trends to Know in 2017

2016 was a big year for digital, social, and mobile marketing, but 2017 is said to be even bigger. With 2016 on the way out and a fresh-faced 2017 on the way in, marketing trend predictions say we’ve got a … Read more


Facebook page or Facebook Page?

In the past month, I’ve come across two separate businesses with Facebook pages…which is normally great, but these guys are doing it all wrong. They have standard profiles; in other words, you have to add them as a friend in … Read more


How to Deal With Negative Comments On Social Media

As a consumer and a young PR pro, I feel as though I’m always conscious of what I post and how much I post to my social media networks. Should I share this? Is this appropriate? Did I write too … Read more


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“Chance Favors the Prepared Mind”

Among my ad mentors is Luke Sullivan’s book, Hey, Whipple, Squeeze This, a rite of passage for anyone entering the ad field. I keep a copy at my desk and often find myself paging through, pulling out seemingly new tidbits … Read more


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A Millennial, on Millennials

“How the Best and Brightest Millennials Live, Shop and Dream” –Adweek “How Millennials Consume TV Depends on Which Stage of Life They’re in” –Adweek “What Millennial Women Value Most in Terms of Work, Money and More” –Adweek The subhead of … Read more


Reconnecting with Old Friends is Good For You and, Sometimes, Good for Business!

One of the many benefits of Facebook is that it offers the opportunity for reconnections with old friends under the right circumstances. For me, those circumstances are often business opportunities that require me to travel to cities where old friends … Read more


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Take it Personally

Ahh, social media. Are you on it? Personally? Take it from a kid raised in the Internet era…you should be! Not only will it help you understand the importance of social media for your business or campaign, but it will … Read more


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A Once in a Lifetime Date- #61616

Earlier this year, one of our clients, METRO, decided to “reinvent” itself. While real-time update and trip planner apps and the introduction of new, more fuel efficient vehicles and mobile ticketing were garnering some interest from riders, the bus system … Read more


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