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How to Master Instagram’s Algorithm

Remember the good ol’ days of chronological Instagram feeds? *Sigh* good times. In 2016, Instagram updated their algorithm making it a little harder to get your post seen when/where you need it to be seen. BUT, not all hope is … Read more


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Facebook Live, Trend or Tremendous?

One of the biggest trends in content marketing in 2016 was video and this trend will continue to rise in 2017. If you think about it, video is absolutely everywhere online: from live streaming to social media, articles, ads and these modes will … Read more


How to Deal With Negative Comments On Social Media

As a consumer and a young PR pro, I feel as though I’m always conscious of what I post and how much I post to my social media networks. Should I share this? Is this appropriate? Did I write too … Read more


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6 Tips for Effective Social Media Campaigns

Having an eclectic media mix is an important aspect of ALL advertising campaigns. The more media used to promote a message, the higher likelihood of reaching a larger audience and making a stronger, more lasting impact. Your message won’t just … Read more


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