DOSE OF REALITY Campaign Extends to Maine, Minnesota, and Nebraska

(Pewaukee, Wis…February 16, 2017) The Wisconsin Department of Justice’s DOSE OF REALITY Prevent Prescription Painkiller Abuse in Wisconsin public education, awareness, and prevention campaign has been introduced to three new states – Maine, Minnesota, and Nebraska. AFFIRM has adapted the … Read more


Wisconsin Coalition Against Sexual Assault Launches BY YOUR SIDE Campaign Developed by AFFIRM

(Pewaukee, Wis…January 30, 2017) The Wisconsin Coalition Against Sexual Assault (WCASA), in conjunction with the Wisconsin Department of Justice Office of Crime Victim Services, launched the BY YOUR SIDE: Support for Sexual Assault Survivors in Wisconsin campaign today via news … Read more


Facebook page or Facebook Page?

In the past month, I’ve come across two separate businesses with Facebook pages…which is normally great, but these guys are doing it all wrong. They have standard profiles; in other words, you have to add them as a friend in … Read more


Laura Monagle to Present Social Marketing, DOSE OF REALITY with Anne Schwartz of DOJ at PRSA on February 17

(January 27, 2016) AFFIRM’s vice president of client services and public relations, Laura Monagle, APR will be presenting along with Anne Schwartz, director of communications and public affairs for the Wisconsin Department of Justice (DOJ), on “Changing Behaviors Through Social … Read more


Using Discomfort as a Tool for Change

Have you ever seen or heard an ad that really rubbed you the wrong way? Did it rub you the wrong way because you knew it was true, but didn’t want to acknowledge it, or did you truly find it offensive? The … Read more


Social Marketing vs. Social Media

Did you make any New Year’s resolutions? Start wearing a seat belt? Lose weight? Quit smoking? Stop drinking? That decision might just possibly have been the result of SOCIAL MARKETING. Social marketing is an effort to affect a behavioral change … Read more


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