January eNews Images3

5 Things to Know About Generation Z

The millennial craze might be over. As millennials continue to make way into the workforce, Generation Z (also known as Gen Z, iGen, Plurals, the Founders) has emerged as the focus for market researchers. Some studies date the start of … Read more


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“Chance Favors the Prepared Mind”

Among my ad mentors is Luke Sullivan’s book, Hey, Whipple, Squeeze This, a rite of passage for anyone entering the ad field. I keep a copy at my desk and often find myself paging through, pulling out seemingly new tidbits … Read more


AFFIRM Selected For Suffolk County Bus Rapid Transit Branding and Marketing Campaign, Furthering Its Transit Marketing Expertise

(Pewaukee, WI…November 23, 2015) The Suffolk County, New York Department of Economic Planning and Development has selected AFFIRM to develop the branding and marketing plan for its new Bus Rapid Transit (BRT) system. With construction running over the next few … Read more


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What You Don’t Know Can Hurt You (or keep you from predicting the “Song of the Summer”)

I recently wrote up a new campaign proposal for a client that included a small-but-significant amount of research. The research would involve surveying a few groups of people within the target audiences of the client. While some budget would need … Read more


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