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How to Write an Effective News Release

Over the past couple of years, industry watchers have predicted the “demise of the news release.” Well…it’s not true and may not be for a while as I still find myself drafting press releases and pitching the media with this … Read more

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Getting Media Coverage During a Slow News Cycle

While everyone is busy with holiday preparations, budgeting for 2017, end of year reports and spreadsheets, don’t forget that December is a great month to offer story ideas and content in order to get some earned media. Generally, December is … Read more

Advertising and PR: The Same but Different

Advertising and Public Relations are commonly mistaken to be same thing. While they both definitely fall under the same umbrella when it comes to developing brand awareness, there are key differences that distinguish the two. Advertising communicates what your brand … Read more

AFFIRM Adds Vang as Assistant Account Executive

(Pewaukee, Wis…September 12, 2016) AFFIRM (, an award-winning full-service marketing firm in Pewaukee, Wisconsin, has hired Dena Vang as Assistant Account Executive. A May 2016 graduate of Marquette University with a degree in public relations and communications studies, Dena was … Read more

Laura Monagle to Present Social Marketing, DOSE OF REALITY with Anne Schwartz of DOJ at PRSA on February 17

(January 27, 2016) AFFIRM’s vice president of client services and public relations, Laura Monagle, APR will be presenting along with Anne Schwartz, director of communications and public affairs for the Wisconsin Department of Justice (DOJ), on “Changing Behaviors Through Social … Read more

AFFIRM Chosen to Lead FAMIC’s Have the Talk of a Lifetime Public Relations Campaign

(Pewaukee, Wis…January 18, 2016) AFFIRM has been selected by Springboard Brand & Creative Strategy to plan and execute all public relations for the Funeral and Memorial Information Council (FAMIC) Have the Talk of a Lifetime national consumer education program. The program began … Read more

Car Free Day Long Island 2015 Successful in Raising Awareness of Alternative Ways of Commuting

(September 28, 2015…Pewaukee, WI) AFFIRM is pleased to announce that the marketing and public relations campaign for Car Free Day Long Island, held on September 22, 2015 ( was a resounding success in helping raise awareness of the alternatives to … Read more

AFFIRM helps organic grocer Good Harvest Market with new store opening

(Pewaukee, WI….August 24, 2015) When Good Harvest Market, a thriving organic grocery store, embarked upon building and opening a much larger new location in Waukesha, they engaged AFFIRM to help them plan and execute a comprehensive public relations, advertising and … Read more

7 signs your PR efforts need a reboot

By Dorothy Crenshaw, PR Daily One of the exhilarating things about working in PR, particularly on the agency side, is the variety of what we do. It’s ideal for those of us who are easily bored and don’t want to … Read more

Measuring your PR: what is relevant to you?

Written by Laura Monagle, APR “I spend alot of time tracking all of our media mentions, but no one ever really looks at this stuff.” That’s a common feeling among our clients. We all want measurement, but it’s hard to decide what data is … Read more

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