Handling Crisis Communication

We’ve seen it happen a little too often over the past couple of weeks, from Pepsi, to Nivea, and United Airlines, every organization is vulnerable to crises. According to the Institute for Public Relations a crisis is defined as, “a … Read more


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Two Truths and an Alternative Fact about PR

The idea of “alternative facts” and “fake news” has been circulating social media and news outlets since Donald Trump took office. All politics aside, these terms have started the conversation of whether or not truthful information is being reported in … Read more


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Getting Media Coverage During a Slow News Cycle

While everyone is busy with holiday preparations, budgeting for 2017, end of year reports and spreadsheets, don’t forget that December is a great month to offer story ideas and content in order to get some earned media. Generally, December is … Read more


Advertising and PR: The Same but Different

Advertising and Public Relations are commonly mistaken to be same thing. While they both definitely fall under the same umbrella when it comes to developing brand awareness, there are key differences that distinguish the two. Advertising communicates what your brand … Read more


Laura Monagle to Present Social Marketing, DOSE OF REALITY with Anne Schwartz of DOJ at PRSA on February 17

(January 27, 2016) AFFIRM’s vice president of client services and public relations, Laura Monagle, APR will be presenting along with Anne Schwartz, director of communications and public affairs for the Wisconsin Department of Justice (DOJ), on “Changing Behaviors Through Social … Read more


AFFIRM Chosen to Lead FAMIC’s Have the Talk of a Lifetime Public Relations Campaign

(Pewaukee, Wis…January 18, 2016) AFFIRM has been selected by Springboard Brand & Creative Strategy to plan and execute all public relations for the Funeral and Memorial Information Council (FAMIC) Have the Talk of a Lifetime national consumer education program. The program began … Read more


Top 5 Mistakes Businesses Make With Facebook

By Jenny Bixby It’s safe to say that the vast majority of businesses have facebook pages. It’s also safe to say that many of these businesses are mismanaging them. The following are the top five mistakes that businesses make with … Read more


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