news cycle

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How to Write an Effective News Release

Over the past couple of years, industry watchers have predicted the “demise of the news release.” Well…it’s not true and may not be for a while as I still find myself drafting press releases and pitching the media with this … Read more


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Getting Media Coverage During a Slow News Cycle

While everyone is busy with holiday preparations, budgeting for 2017, end of year reports and spreadsheets, don’t forget that December is a great month to offer story ideas and content in order to get some earned media. Generally, December is … Read more


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