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Visual Note-Taking

Recently, at the 2017 HOW Design Conference, an illustrator named Mike Rohde led a workshop called “Sketchnotes.” This is not just doodling, but it can also be used as a way to make more memorable shorthand notes that keep you … Read more


Best Times to Post on Social Media

#MCM #FBF #TBT #WCW – it seems like there’s a designated day to post anything and everything on social media these days. But when is the right time? When will you get the most views, likes, comments, overall engagement? The … Read more


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Professional Writing Matters

Hiring a professional writer has many benefits for you and your business. Not only will it save you time, money, and a headache if you’re a non-writer, it will improve your business and brand presence across the board. I know, … Read more


Fly Local

FLY LOCAL Campaign Takes Off for Dane County Regional Airport

(Pewaukee, Wis…March 21, 2017) Dane County Regional Airport (MSN) in Madison, with the help of AFFIRM, its contracted advertising agency, has launched a new marketing campaign. The FLY LOCAL campaign promotes the many benefits of flying out of MSN compared … Read more


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Great Success!

For good reasons previously mentioned, we do still enter awards, and this year was so worth it…we came out of the ADDY’s with four shiny new awards! It’s a great feeling to produce winning work, but feels even better knowing … Read more


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Two Thumbs Up for Emojis

The other day, someone sent me a detailed text about when and where to meet for pizza…primarily using emojis. I use emojis ALL the time and so do most of the people I communicate with – parents, grandparents, kids, and … Read more


Dane County Regional Airport Wins Three ACI-NA Awards for Campaign Created by AFFIRM

(Pewaukee, WI…November 19, 2015) Dane County Regional Airport (http://www.msnairport.com/) won three awards at the Airports Council International – North America’s (ACI-NA) 2015 Excellence in Airport Marketing, Communications, and Customer Service Awards on November 10, 2015. These annual Awards recognize airports … Read more


Dane County Regional Airport Wins WAVE Award for WHO KNEW?! Television Commercial Produced by AFFIRM

(Pewaukee, WI…November 17, 2015) AFFIRM won a Merit Award at the Media Communications Association International – Madison Chapter’s (MCA-I Madison) WAVE Awards on November 12, 2015 for a television commercial it produced for the Dane County Regional Airport’s (MSN, www.MSNairport.com) … Read more


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What You Don’t Know Can Hurt You (or keep you from predicting the “Song of the Summer”)

I recently wrote up a new campaign proposal for a client that included a small-but-significant amount of research. The research would involve surveying a few groups of people within the target audiences of the client. While some budget would need … Read more


RTA – DuPage County Transit Marketing Campaign Driving Great Results

(November 9, 2015…Pewaukee, WI) The Regional Transportation Authority (RTA) in Chicago launched a marketing campaign in January 2014, designed to inform suburban DuPage County residents about how they can better utilize transit for both work and entertainment. The results have … Read more


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