marketing

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Native Advertising: Marketing Beyond the Naked Eye

Recently, while swiping through one of my favorite apps, I stumbled upon a page that was unlike the others—instead of a personal profile for a local professional; it was a recruitment ad for a nearby company. Swipe left to skip … Read more


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How to Master Instagram’s Algorithm

Remember the good ol’ days of chronological Instagram feeds? *Sigh* good times. In 2016, Instagram updated their algorithm making it a little harder to get your post seen when/where you need it to be seen. BUT, not all hope is … Read more


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Visual Note-Taking

Recently, at the 2017 HOW Design Conference, an illustrator named Mike Rohde led a workshop called “Sketchnotes.” This is not just doodling, but it can also be used as a way to make more memorable shorthand notes that keep you … Read more


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Schedule Facebook Posts for Later

Recently, I had almost the exact same conversation with two different people. Both times, it went something like this: PERSON: *sigh* I need to dedicate way more time to my business’s social media. Too bad I don’t have the time… … Read more


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4 Tips for Planning Your Next Event

Successful events take more than just implementation. They require coordination, communication, and plenty of time! Here are four tips to help you get started with the event planning process for your organization: Create a strategy – Start by understanding the … Read more


Best Times to Post on Social Media

#MCM #FBF #TBT #WCW – it seems like there’s a designated day to post anything and everything on social media these days. But when is the right time? When will you get the most views, likes, comments, overall engagement? The … Read more


Maximize Your Social Media Engagement

Social media is the ever-growing, ever-changing (friendly and often helpful) beast. With so many different platforms, and new technology always on the horizon, how do you ensure you’re getting the most out of your posts? How do you effectively engage … Read more


Calling all music lovers…

Can you believe summer is almost here?! That means it’s almost festival time in Milwaukee! The summer truly makes Milwaukee a great city – there’s always something going on! Aside from barbeques, beach days, open patios, and the many other … Read more


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Is Traditional Marketing Still Relevant?

In short, the answer is yes. With today’s technology, we’re often quick to assume that online ads are the only way to reach people. But there’s still value in radio and TV commercials, print and newspaper ads, billboards, and mail. … Read more


How to Stay Active at Work

“AHH! Summer is almost here!” – Me every single morning when it’s nearly light outside before my 6am workout. Seriously, it’s amazing and I’m almost positive everyone is as excited as I am for sunshine, barbeques, and all the outdoor activities … Read more


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