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How to Master Instagram’s Algorithm

Remember the good ol’ days of chronological Instagram feeds? *Sigh* good times. In 2016, Instagram updated their algorithm making it a little harder to get your post seen when/where you need it to be seen. BUT, not all hope is … Read more


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How to Write Effective Photo Captions on Social Media

In a world where approximately 52 million photos are shared daily on Instagram, a well-written caption can make all the difference in driving engagement. Let’s be honest, captioning is the hardest part of uploading a photo. After much reading and … Read more


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Take it Personally

Ahh, social media. Are you on it? Personally? Take it from a kid raised in the Internet era…you should be! Not only will it help you understand the importance of social media for your business or campaign, but it will … Read more


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6 Tips for Effective Social Media Campaigns

Having an eclectic media mix is an important aspect of ALL advertising campaigns. The more media used to promote a message, the higher likelihood of reaching a larger audience and making a stronger, more lasting impact. Your message won’t just … Read more


Radiohead and The Art of Creating Questions

Source: http://pitchfork.com/news/56801-thom-yorke-shares-photo-of-mysterious-white-record-album-speculation-ensues/ Like most record-player-owning-Instagram-users, I have Instagrammed a few pictures of my record player playing a record. Like most people’s posts of this sort, mine have represented little more than “Ooh, isn’t it interesting that I’m listening to an … Read more


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