What is a Copywriter?

A few weeks ago, I had a conversation with an acquaintance that went something like this: Person:               So what do you do for work? Me:                        I work at an ad agency, I’m a copywriter. Person:               Oh, so that’s like an … Read more


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How to Master Instagram’s Algorithm

Remember the good ol’ days of chronological Instagram feeds? *Sigh* good times. In 2016, Instagram updated their algorithm making it a little harder to get your post seen when/where you need it to be seen. BUT, not all hope is … Read more


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Helpful Writing Resources

As a writer, I’m always checking, double-checking, and triple-checking my work. While most grammatical knowledge is innate by now, I still periodically find myself second guessing. Google is such a magical thing. You can type in any question about anything … Read more


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Professional Writing Matters

Hiring a professional writer has many benefits for you and your business. Not only will it save you time, money, and a headache if you’re a non-writer, it will improve your business and brand presence across the board. I know, … Read more


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Two Thumbs Up for Emojis

The other day, someone sent me a detailed text about when and where to meet for pizza…primarily using emojis. I use emojis ALL the time and so do most of the people I communicate with – parents, grandparents, kids, and … Read more


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“Chance Favors the Prepared Mind”

Among my ad mentors is Luke Sullivan’s book, Hey, Whipple, Squeeze This, a rite of passage for anyone entering the ad field. I keep a copy at my desk and often find myself paging through, pulling out seemingly new tidbits … Read more


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Info, Graphic-Style

The other day, I was Googling “when to take vitamins” (just bear with my nerdiness here for a min.), when Google politely suggested “when to take vitamins infographic”. Of course I clicked on it! “There’s an infographic for everything!” I … Read more


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When Less is Actually More

They say copywriting is something that can’t be taught in school. I mostly agree. I went to UW-Milwaukee where they offered zero specific copywriting courses, so I fulfilled my advertising degree curricula and threw some writing courses in for insurance. … Read more


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Writing vs. Writing for the Web

Last week, I attended a seminar at Northwoods Web Solutions on Writing for the Web that was full of up-to-date info and helpful tips, plus it was a great refresher course for stuff I haven’t studied in a few (gasp!) … Read more


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I Forgot What I Was Gonna Call This One…

According to Wikipedia, Writer’s block is “a condition, primarily associated with writing, in which an author loses the ability to produce new work or experiences a creative slowdown. The condition ranges in difficulty from coming up with original ideas to being … Read more


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