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Post-game Ad Roundup

The first topic in our weekly all-staff meeting this morning was, of course, Super Bowl ads! When asked for favorites, responses included “Melissa McCarthy!” “Honda!” “Audi!” and “Justin Timberlake!” (my fav for life). So, let’s get right down to business … Read more


communication

5 ways to avoid conflict when communicating

First, a quick story. I recall a situation recently where I was trying to help someone walk through a difficult task. I was doing this remotely – sending instructions via email – to someone in a different state. Unfortunately, my … Read more


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Two Thumbs Up for Emojis

The other day, someone sent me a detailed text about when and where to meet for pizza…primarily using emojis. I use emojis ALL the time and so do most of the people I communicate with – parents, grandparents, kids, and … Read more


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Marketing Trends to Know in 2017

2016 was a big year for digital, social, and mobile marketing, but 2017 is said to be even bigger. With 2016 on the way out and a fresh-faced 2017 on the way in, marketing trend predictions say we’ve got a … Read more


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“Chance Favors the Prepared Mind”

Among my ad mentors is Luke Sullivan’s book, Hey, Whipple, Squeeze This, a rite of passage for anyone entering the ad field. I keep a copy at my desk and often find myself paging through, pulling out seemingly new tidbits … Read more


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Brainstorming!

Brainstorm: an ancient word, which means, “to storm the brain”……….or something like that. Brainstorming done right can be a very useful tool for ideation. Whether you’re ‘storming alone or with a group, here are a few tips for your next … Read more


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A Millennial, on Millennials

“How the Best and Brightest Millennials Live, Shop and Dream” –Adweek “How Millennials Consume TV Depends on Which Stage of Life They’re in” –Adweek “What Millennial Women Value Most in Terms of Work, Money and More” –Adweek The subhead of … Read more


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When Less is Actually More

They say copywriting is something that can’t be taught in school. I mostly agree. I went to UW-Milwaukee where they offered zero specific copywriting courses, so I fulfilled my advertising degree curricula and threw some writing courses in for insurance. … Read more


Multitasking man standing on white.

Calling All Multitaskers!

Multitasking. I’m guilty of it, and I’m sure you have been too. I even feel guilty saying “guilty” because for so long, I thought multitasking = being productive! I was so wrong. THE BRAIN IS NOT MADE TO MULTITASK. Studies … Read more


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I Forgot What I Was Gonna Call This One…

According to Wikipedia, Writer’s block is “a condition, primarily associated with writing, in which an author loses the ability to produce new work or experiences a creative slowdown. The condition ranges in difficulty from coming up with original ideas to being … Read more


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