Stand Up, Step Up: AmeriCorps’ Serve Wisconsin Launches New Recruitment Campaign

(Pewaukee, Wis…September 11, 2017) This September, Serve Wisconsin launched its new AmeriCorps member recruitment campaign. Centered on the theme “Stand Up, Step Up,” the campaign encourages youth in Wisconsin to give back to their communities and those in need by … Read more


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How to Master Instagram’s Algorithm

Remember the good ol’ days of chronological Instagram feeds? *Sigh* good times. In 2016, Instagram updated their algorithm making it a little harder to get your post seen when/where you need it to be seen. BUT, not all hope is … Read more


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Influencer Marketing vs. Celebrity Endorsements

The concept of influencer marketing and celebrity endorsements are often used interchangeably. While there are overlapping strategies between the two, there are also key differences that distinguish one from the other. We’ve seen brands use celebrities to promote their products … Read more


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Great Success!

For good reasons previously mentioned, we do still enter awards, and this year was so worth it…we came out of the ADDY’s with four shiny new awards! It’s a great feeling to produce winning work, but feels even better knowing … Read more


AFFIRM Wins Four American Advertising Awards

(Pewaukee, Wis… February 28, 2017) AFFIRM (www.affirmagency.com) won a total of four ADDY awards at the 2017 American Advertising Awards Show hosted at UW-Madison’s Union South on Saturday, February 25, 2017. The American Advertising Awards are the advertising industry’s largest … Read more


Why Advertising Awards DO Matter

With winter still hanging over our heads, there’s a little ray of sunshine in the form of another season – bright, shiny awards season! A-list stars and other professionals around the globe get all dazzled up as red carpets are … Read more


AFFIRM Develops Brand for MC Services’ New Customer Relationship Management System

(Pewaukee, Wis…February 21, 2017) AFFIRM has completed all branding for the new Customer Relationship Management (CRM) system SalesTrackR developed by MC Services, an IT consulting firm that also provides development, management, network integration, and technical support services. Created for busy … Read more


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Post-game Ad Roundup

The first topic in our weekly all-staff meeting this morning was, of course, Super Bowl ads! When asked for favorites, responses included “Melissa McCarthy!” “Honda!” “Audi!” and “Justin Timberlake!” (my fav for life). So, let’s get right down to business … Read more


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Two Thumbs Up for Emojis

The other day, someone sent me a detailed text about when and where to meet for pizza…primarily using emojis. I use emojis ALL the time and so do most of the people I communicate with – parents, grandparents, kids, and … Read more


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Marketing Trends to Know in 2017

2016 was a big year for digital, social, and mobile marketing, but 2017 is said to be even bigger. With 2016 on the way out and a fresh-faced 2017 on the way in, marketing trend predictions say we’ve got a … Read more


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