AFFIRM RE-WINS LONG ISLAND RAIL ROAD CONTRACT TO INCREASE TRANSIT USAGE IN NASSAU COUNTY

(Pewaukee, WI…October 26, 2017) After a competitive RFP process, AFFIRM has been awarded another contract to continue implementing the Long Island Rail Road’s Campaign to Increase Transit Usage in Nassau County, New York. AFFIRM originally launched the campaign, branded as … Read more


A Dose of Reality: Wisconsin DOJ Announces New Elder Opiate Abuse Campaign

(Pewaukee, Wis….October 9, 2017) Wisconsin’s Department of Justice has initiated a “Dose of Reality” for Seniors and Caregivers on the risks of misusing opioids and other prescription drugs. This at-risk group has often gone unrepresented in targeted prescription drug abuse … Read more


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Pedestrian Safety is a Two-Way Street

As a recent college grad, I am no stranger to the chaos that ensues on the streets and crosswalks surrounding a busy campus or metropolitan area. Drivers are speeding to reach their destination on time, abruptly stopping to find parking, … Read more


Stand Up, Step Up: AmeriCorps’ Serve Wisconsin Launches New Recruitment Campaign

(Pewaukee, Wis…September 11, 2017) This September, Serve Wisconsin launched its new AmeriCorps member recruitment campaign. Centered on the theme “Stand Up, Step Up,” the campaign encourages youth in Wisconsin to give back to their communities and those in need by … Read more


What is a Copywriter?

A few weeks ago, I had a conversation with an acquaintance that went something like this: Person:               So what do you do for work? Me:                        I work at an ad agency, I’m a copywriter. Person:               Oh, so that’s like an … Read more


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Native Advertising: Marketing Beyond the Naked Eye

Recently, while swiping through one of my favorite apps, I stumbled upon a page that was unlike the others—instead of a personal profile for a local professional, it was a recruitment ad for a nearby company. Swipe left to skip … Read more


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Why Your Business Should be on Social Media

One morning after spending about 30 minutes scrolling through the various Social Media apps I have on my phone, I thought to myself “What am I doing? Why am I spending so much time looking through all the various posts … Read more


AFFIRM Develops Internship Campaign and Worker Training Grant Campaign for the Wisconsin Department of Workforce Development

    (Pewaukee, Wis…July 10, 2017) The Wisconsin Department of Workforce Development (DWD) recently launched WisConnect, a campaign that connects Wisconsin college students with internships at businesses in Wisconsin. AFFIRM developed the creative identity, brand strategy, and marketing plan to … Read more


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My Digital Vacation

I’ve been in the advertising and marketing business since the late 1980’s. In that time, I’ve seen a sea change in the marketing landscape, going from when the newspaper and radio dominated the local advertising scene, to the digital world … Read more


Best Times to Post on Social Media

#MCM #FBF #TBT #WCW – it seems like there’s a designated day to post anything and everything on social media these days. But when is the right time? When will you get the most views, likes, comments, overall engagement? The … Read more


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