Getting to Know AFFIRM 2.0

Summerfest, a fantastic summer tradition for Wisconsinites, is just around the corner! With it being the 50th anniversary of the World’s Largest Music Festival it is bound to be an amazing 11 days of music. What/who are you looking forward … Read more


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Helpful Writing Resources

As a writer, I’m always checking, double-checking, and triple-checking my work. While most grammatical knowledge is innate by now, I still periodically find myself second guessing. Google is such a magical thing. You can type in any question about anything … Read more


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Professional Writing Matters

Hiring a professional writer has many benefits for you and your business. Not only will it save you time, money, and a headache if you’re a non-writer, it will improve your business and brand presence across the board. I know, … Read more


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Proofreading 101

There are many things that change when you transition from school life to big kid life aka the “real world.” Proofreading is not one of them. Errors in your work not only look sloppy, they can also cost you big … Read more


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Facebook Live, Trend or Tremendous?

One of the biggest trends in content marketing in 2016 was video and this trend will continue to rise in 2017. If you think about it, video is absolutely everywhere online: from live streaming to social media, articles, ads and these modes will … Read more


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Life is What Happens While You’re Busy Making Plans…Unless You Plan for that too

Time management. It’s one skill we can always improve upon. At work, I’m constantly switching gears between different projects, meaning I have to stay organized with my deadlines and delegate my time efficiently. At home, I’m less than two months … Read more


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Great Success!

For good reasons previously mentioned, we do still enter awards, and this year was so worth it…we came out of the ADDY’s with four shiny new awards! It’s a great feeling to produce winning work, but feels even better knowing … Read more


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Post-game Ad Roundup

The first topic in our weekly all-staff meeting this morning was, of course, Super Bowl ads! When asked for favorites, responses included “Melissa McCarthy!” “Honda!” “Audi!” and “Justin Timberlake!” (my fav for life). So, let’s get right down to business … Read more


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Two Thumbs Up for Emojis

The other day, someone sent me a detailed text about when and where to meet for pizza…primarily using emojis. I use emojis ALL the time and so do most of the people I communicate with – parents, grandparents, kids, and … Read more


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Marketing Trends to Know in 2017

2016 was a big year for digital, social, and mobile marketing, but 2017 is said to be even bigger. With 2016 on the way out and a fresh-faced 2017 on the way in, marketing trend predictions say we’ve got a … Read more


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