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Facebook Live, Trend or Tremendous?

One of the biggest trends in content marketing in 2016 was video and this trend will continue to rise in 2017. If you think about it, video is absolutely everywhere online: from live streaming to social media, articles, ads and these modes will … Read more


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Life is What Happens While You’re Busy Making Plans…Unless You Plan for that too

Time management. It’s one skill we can always improve upon. At work, I’m constantly switching gears between different projects, meaning I have to stay organized with my deadlines and delegate my time efficiently. At home, I’m less than two months … Read more


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Great Success!

For good reasons previously mentioned, we do still enter awards, and this year was so worth it…we came out of the ADDY’s with four shiny new awards! It’s a great feeling to produce winning work, but feels even better knowing … Read more


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Post-game Ad Roundup

The first topic in our weekly all-staff meeting this morning was, of course, Super Bowl ads! When asked for favorites, responses included “Melissa McCarthy!” “Honda!” “Audi!” and “Justin Timberlake!” (my fav for life). So, let’s get right down to business … Read more


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Two Thumbs Up for Emojis

The other day, someone sent me a detailed text about when and where to meet for pizza…primarily using emojis. I use emojis ALL the time and so do most of the people I communicate with – parents, grandparents, kids, and … Read more


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Marketing Trends to Know in 2017

2016 was a big year for digital, social, and mobile marketing, but 2017 is said to be even bigger. With 2016 on the way out and a fresh-faced 2017 on the way in, marketing trend predictions say we’ve got a … Read more


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Way to Give Back this Holiday Season

As the holiday season approaches, we hear a lot about giving back. In some cases, it’s thanks to family tradition. In others, perhaps just the warm fuzzies that come along with the holiday spirit. Or, perhaps the realization of how … Read more


How to Deal With Negative Comments On Social Media

As a consumer and a young PR pro, I feel as though I’m always conscious of what I post and how much I post to my social media networks. Should I share this? Is this appropriate? Did I write too … Read more


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Info, Graphic-Style

The other day, I was Googling “when to take vitamins” (just bear with my nerdiness here for a min.), when Google politely suggested “when to take vitamins infographic”. Of course I clicked on it! “There’s an infographic for everything!” I … Read more


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Brainstorming!

Brainstorm: an ancient word, which means, “to storm the brain”……….or something like that. Brainstorming done right can be a very useful tool for ideation. Whether you’re ‘storming alone or with a group, here are a few tips for your next … Read more


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