What is a Copywriter?

A few weeks ago, I had a conversation with an acquaintance that went something like this: Person:               So what do you do for work? Me:                        I work at an ad agency, I’m a copywriter. Person:               Oh, so that’s like an … Read more


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How to Master Instagram’s Algorithm

Remember the good ol’ days of chronological Instagram feeds? *Sigh* good times. In 2016, Instagram updated their algorithm making it a little harder to get your post seen when/where you need it to be seen. BUT, not all hope is … Read more


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Visual Note-Taking

Recently, at the 2017 HOW Design Conference, an illustrator named Mike Rohde led a workshop called “Sketchnotes.” This is not just doodling, but it can also be used as a way to make more memorable shorthand notes that keep you … Read more


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Getting To Know AFFIRM 2.0

After recently adopting the most perfect pup, it’s a no brainer that this be the Getting to Know AFFIRM 2.0: 4-Legged Friend Edition. Have a look at AFFIRM’s furry friends!   Meaghan: This is Mia, my 8 month old American … Read more


AFFIRM Develops Internship Campaign and Worker Training Grant Campaign for the Wisconsin Department of Workforce Development

    (Pewaukee, Wis…July 10, 2017) The Wisconsin Department of Workforce Development (DWD) recently launched WisConnect, a campaign that connects Wisconsin college students with internships at businesses in Wisconsin. AFFIRM developed the creative identity, brand strategy, and marketing plan to … Read more


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My Digital Vacation

I’ve been in the advertising and marketing business since the late 1980’s. In that time, I’ve seen a sea change in the marketing landscape, going from when the newspaper and radio dominated the local advertising scene, to the digital world … Read more


Getting to Know AFFIRM 2.0

Summerfest, a fantastic summer tradition for Wisconsinites, is just around the corner! With it being the 50th anniversary of the World’s Largest Music Festival it is bound to be an amazing 11 days of music. What/who are you looking forward … Read more


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Helpful Writing Resources

As a writer, I’m always checking, double-checking, and triple-checking my work. While most grammatical knowledge is innate by now, I still periodically find myself second guessing. Google is such a magical thing. You can type in any question about anything … Read more


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Professional Writing Matters

Hiring a professional writer has many benefits for you and your business. Not only will it save you time, money, and a headache if you’re a non-writer, it will improve your business and brand presence across the board. I know, … Read more


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Proofreading 101

There are many things that change when you transition from school life to big kid life aka the “real world.” Proofreading is not one of them. Errors in your work not only look sloppy, they can also cost you big … Read more


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