advertising

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Influencer Marketing vs. Celebrity Endorsements

The concept of influencer marketing and celebrity endorsements are often used interchangeably. While there are overlapping strategies between the two, there are also key differences that distinguish one from the other. We’ve seen brands use celebrities to promote their products … Read more


More Than a Phone Call – MEET Your Clients!

In today’s ever-evolving world of technology, it becomes easy to rely on emails, phone calls, Skype meetings, screen-sharing services, and even texts when communicating with clients. They’re the fastest ways to exchange information and ideas so why not, right? Weeeeelll… … Read more


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The Spirit of Collaboration

One of AFFIRM’s primary Core Values is to be Openly Collaborative. We recently lived this value to the fullest by managing the collaborative effort of our most important public sector clients, the Wisconsin Department of Justice (DOJ) and the Wisconsin Department … Read more


AFFIRM Helps Indianapolis Rideshare Program Commuter Connect Launch PERFECT MATCH Campaign

(Pewaukee, Wis…April 10, 2017) Central Indiana Regional Transportation Authority’s (CIRTA) Commuter Connect has launched its new Find Your Perfect Match brand awareness campaign. Developed by AFFIRM, the campaign is a fun parody of the popular reality TV show The Bachelor … Read more


AFFIRM’s Quade Attends nowHERE Design Conference as Keynote Speaker

(Pewaukee, Wis…April 3, 2017) AFFIRM Senior Graphic Designer and University of Wisconsin-Stevens Point alumnus Ryan Quade attended the nowHERE Design Conference at his alma mater on March 31 as a keynote speaker. Quade’s presentation provided students with his well-rounded perspective … Read more


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Proofreading 101

There are many things that change when you transition from school life to big kid life aka the “real world.” Proofreading is not one of them. Errors in your work not only look sloppy, they can also cost you big … Read more


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Change – Yay or Nay?

If you’re like me, you have a love-hate relationship with change; sometimes, you welcome it with open arms and others, you’d rather stick to your tried and true routine. But, in the case of advertising where the industry is ever-evolving, … Read more


Fly Local

FLY LOCAL Campaign Takes Off for Dane County Regional Airport

(Pewaukee, Wis…March 21, 2017) Dane County Regional Airport (MSN) in Madison, with the help of AFFIRM, its contracted advertising agency, has launched a new marketing campaign. The FLY LOCAL campaign promotes the many benefits of flying out of MSN compared … Read more


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4 Tips for Building & Maintaining Strong Client Relationships

One of the most important aspects of being an account executive is fostering and maintaining client relationships. At AFFIRM, we work hard to make our clients feel respected, comfortable, and confident in our team. As a result, some of our … Read more


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Great Success!

For good reasons previously mentioned, we do still enter awards, and this year was so worth it…we came out of the ADDY’s with four shiny new awards! It’s a great feeling to produce winning work, but feels even better knowing … Read more


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