In line with the Wisconsin Department of Transportation’s Traffic Safety brand ZERO IN WISCONSIN, we helped the DOT launch a new distracted driving campaign, featuring the funny yet frustrating anti-hero, The Distractor. While the campaign was humorous, it shed some light on distractions that people encounter every single day while driving: texting, using GPS/navigation systems, messing with the radio or other controls, grooming, primping, and reading books, tablets, and newspapers, just to name a few. The bottom line: DON’T GET DISTRACTED WHILE DRIVING.

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