Focus on Driving, Not The Distractor

We personified distracted driving with a French fry-eating, selfie-taking antihero.

We helped the DOT launch a new distracted driving campaign, featuring a funny yet frustrating anti-hero, The Distractor. While the campaign was humorous, it shed some serious light on distractions that people encounter every single day while driving: texting, using GPS/navigation systems, messing with the radio or other controls, grooming, primping, and reading books, tablets, and newspapers, just to name a few. The bottom line: DON’T GET DISTRACTED WHILE DRIVING.

the distractor

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