A better quality of life for the children of Milwaukee

Pathways for Fathers and Families works to strengthen father-child engagement, improve employment and economic opportunities, and develop healthy relationships in their lives.

The Milwaukee County Pathways to Responsible Fatherhood program is a county- wide collaboration composed of more than 10 local partners including Community Advocates, YWCA, UMOS, Wisconsin Community Services, Centro Legal, WRTP Big Step, and Child Support Services. Providing skill-building workshops and individualized service, the integrated Pathways program involves three Core Program Services: Economic Stability, Responsible Parenting, and Healthy Marriage/Relationships. Working with Mosaic Communications, we were responsible for developing a public awareness campaign to ensure area fathers knew about this beneficial program. This included a strong public relations campaign to secure positive media coverage of the program, all brand identity elements, messaging development, as well as collateral materials including a new website. The ultimate campaign goal was to aid fathers and father-figures in improving their lives and strengthen their relationships with their children.

pathways logo

 

pathways website laptop

pathways website iphone

pathways brochure

 

pathways flyer

Let’s get together. We’d love to see what we can do for you.

Let's Chat