Green Bay Packers legend Donald Driver has been our Wisconsin Department of Transportation ZERO IN WISCONSIN seat belt safety spokesperson since 2009. When WisDOT informed us that African-American seat belt usage rates in Milwaukee lagged behind the rest of the state, we developed a “candid camera” concept where we set up shop at a neighborhood barber shop in Milwaukee and had Donald Driver himself quiz customers on their seat belt habits. When surprised customers found out who their inquisitive barber was, the results were hilarious and, more importantly, effective in getting more men to buckle up!

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