It’s not easy, but you’re not alone

We helped sexual assault survivors find resources and information about their sexual assault kits.

When Wisconsin passed a law stating each backlogged sexual assault kit must be tested, the Wisconsin Coalition Against Sexual Assault (WCASA) and its partners brought us in to create a public awareness campaign to let survivors know there is an initiative in existence to provide them with the support, information, answers, and options they need. We developed the campaign theme BY YOUR SIDE featuring a butterfly that signifies endurance, change, hope, and togetherness, reminding survivors they’re never alone.

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In addition to a paid targeted online campaign, AFFIRM developed the campaign microsite – www.byyoursidewi.org – which houses information on the Wisconsin Sexual Assault Kit Initiative, an interactive map to help those in need find resources in their area, and all campaign materials, including posters, online ads, and outdoor billboards, available for download. The campaign ran from January 30 – March 5, 2017 achieving greatly positive results, including a feature in the national Sexual Assault Kit Initiative (SAKI) e-newsletter in April 2017 as an example of a successful public information development and paid media outreach campaign.

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