Amtrak Hiawatha

For the campaign to increase awareness and ridership on the Amtrak Hiawatha passenger rail service between Chicago and Milwaukee, we created a sub-brand identity along with the theme “Time Well Spent” to help support the line’s position in the market. We show busy commuters and travelers how Amtrak Hiawatha can save them time and money while avoiding the hassles of driving in traffic and road construction.

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