Lisa Harrington

Director of Account Strategy

HOW I STARTED IN THIS BUSINESS:

I always knew I didn’t want to work a “desk” job. I wanted to be somewhere with open communication at all times. I started out in nursing, and really enjoyed the day-to-day interactions with people. Business was something I was always interested, so I began taking electives in that area. My junior year of college I took my first ad class and I was hooked! The rest is history.

WHAT I LIKE MOST ABOUT MY JOB:

My favorite part is definitely seeing projects go from small ideas to fully executed campaigns. I love being able to just bounce an idea off the wall and watch it become a successful, results-driven campaign for our clients.

WHEN I’M NOT AT WORK:

My two little boys are my bosses outside of work. Tennis and swimming lesson taxi-driver, football team mom, homework helper and park-goer extraordinaire. We also have a 13 year old black lab and a new chocolate lab puppy that just love the dog park. When I’m not with the kids, I’m kind of a wine snob from my past in the food industry. I also play in a sand volleyball league, and love all things outdoors – fishing, hiking, camping, you name it. Oh, and I have a goal of running 365 miles every year!

BEST ADVICE I EVER RECEIVED:

“Look both ways before crossing the road.” As a child hearing that from my parents, it was meant to keep me safe. As a businesswoman, it means that before you jump into something, you should fully take in your surroundings, have a good understanding of the situation, be patient when need be, and then move forward.

IF I WEREN’T DOING THIS:

I’m surprised to be giving this answer as I was up 3 times last night with my puppy…but I would own acres and acres of land, study to be a vet, open a no-kill shelter, and take in every dog possible.

TO ME, POSITIVELY ENGAGING MARKETING MEANS:

To be absolutely positive that our marketing strategies are engaging and leave a lasting impression on the target audience. We are experts in what we do, but we are not experts in what our clients do. Our first job for any project is listening to the needs of our clients, learning their business and understanding their target audience and end goal. Secondly, our job is to strategize and create a campaign that will positively engage their target audience and get the message across loud and clear. In today’s world of constant messaging coming from every medium out there fighting for your attention, engagement is key. You can have the best idea, the best product, the best service; but if you aren’t engaging in your messaging, your marketing efforts fall flat.

lisa

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