HOW I STARTED IN THIS BUSINESS:
I took a JAMS (Journalism, Advertising, and Media Studies) intro class my freshman year of college and I really enjoyed it right off the bat, so I declared my major as Advertising and have never looked back!
WHAT I LIKE MOST ABOUT MY JOB:
I like the diversity of clients we get to work with—I learn something new every day! I also value the opportunity to find creative ways to help clients reach their goals and really make a positive impact on their consumers.
WHEN I’M NOT AT WORK:
I really enjoy reading for fun, so I am always on the hunt for a new book to snuggle up and read alongside my cat Penny and a glass of wine. Most recently I read this awesome self-help book called You Are a Badass. Positive affirmations aside, it’s a very realistic analysis of why we think the way we do and how to better process the ups and downs of life as a young adult.
BEST ADVICE I EVER RECEIVED:
Just live in the present. Enjoy what you have in front of you right now and don’t worry about yesterday or tomorrow.
IF I WEREN’T DOING THIS:
I think I’d be working on a cruise ship, or doing something that wouldn’t tie me down to one place.
TO ME, POSITIVELY ENGAGING MARKETING MEANS:
I think positively engaging marketing means being able to change a consumer’s mindset about something in a positive way – to positively impact the people you’re trying to reach without making them feel like they’re being sold something.