Here’s a thought…

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Spark Outing, Holiday Edition

It’s our purpose at AFFIRM to, “Help make people’s lives better.” Whether it’s inspiring people to ditch their wheels on Car Free Day or giving them a “Dose of Reality” about curbing prescription opioid abuse, we strive to make a … Read more


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Search Engine Optimization in a Nutshell

SEO: everyone is talking about it, and you should be too. What is SEO? In short, SEO stands for Search Engine Optimization, and it does exactly what it says – optimizes your website so that it gets maximum exposure in … Read more


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The Art of Managing Client Expectations

More often than not your new client will already have preconceived notions and expectations of how things should be even before working with you, which is why managing expectations is so important in developing healthy client/vendor relationships. From daily observations … Read more


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Apple’s New Feature Fights Distracted Driving

You’re driving, your phone buzzes, you see it’s a text and you reach down for it… even though you’re going 70+ MPH down the freeway, coffee in hand. We all have cell phones, we’ve all done it, and although we … Read more


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Pedestrian Safety is a Two-Way Street

As a recent college grad, I am no stranger to the chaos that ensues on the streets and crosswalks surrounding a busy campus or metropolitan area. Drivers are speeding to reach their destination on time, abruptly stopping to find parking, … Read more


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All Things Fall

It may be in the mid 80’s but fall has arrived! ‘Tis the season for pumpkin carving, corn maze exploring and maybe a little apple picking. What is at the top of your Fall To-Do List? Meaghan: So many things … Read more


What is a Copywriter?

A few weeks ago, I had a conversation with an acquaintance that went something like this: Person:               So what do you do for work? Me:                        I work at an ad agency, I’m a copywriter. Person:               Oh, so that’s like an … Read more


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Native Advertising: Marketing Beyond the Naked Eye

Recently, while swiping through one of my favorite apps, I stumbled upon a page that was unlike the others—instead of a personal profile for a local professional, it was a recruitment ad for a nearby company. Swipe left to skip … Read more


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Why Your Business Should be on Social Media

One morning after spending about 30 minutes scrolling through the various Social Media apps I have on my phone, I thought to myself “What am I doing? Why am I spending so much time looking through all the various posts … Read more


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How to Master Instagram’s Algorithm

Remember the good ol’ days of chronological Instagram feeds? *Sigh* good times. In 2016, Instagram updated their algorithm making it a little harder to get your post seen when/where you need it to be seen. BUT, not all hope is … Read more


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