Facebook page or Facebook Page?

In the past month, I’ve come across two separate businesses with Facebook pages…which is normally great, but these guys are doing it all wrong. They have standard profiles; in other words, you have to add them as a friend in … Read more


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“Chance Favors the Prepared Mind”

Among my ad mentors is Luke Sullivan’s book, Hey, Whipple, Squeeze This, a rite of passage for anyone entering the ad field. I keep a copy at my desk and often find myself paging through, pulling out seemingly new tidbits … Read more


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Info, Graphic-Style

The other day, I was Googling “when to take vitamins” (just bear with my nerdiness here for a min.), when Google politely suggested “when to take vitamins infographic”. Of course I clicked on it! “There’s an infographic for everything!” I … Read more


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Brainstorming!

Brainstorm: an ancient word, which means, “to storm the brain”……….or something like that. Brainstorming done right can be a very useful tool for ideation. Whether you’re ‘storming alone or with a group, here are a few tips for your next … Read more


AFFIRM Names Karissa Holzbauer Account Executive

(Pewaukee, Wis…October 1, 2016) Karissa Holzbauer has been named Account Executive for AFFIRM, a leading advertising, PR, interactive, and social marketing agency. Karissa joined AFFIRM as a marketing assistant in 2015 and has been an assistant account executive with the … Read more


AFFIRM Adds Vang as Assistant Account Executive

(Pewaukee, Wis…September 12, 2016) AFFIRM (www.affirmagency.com), an award-winning full-service marketing firm in Pewaukee, Wisconsin, has hired Dena Vang as Assistant Account Executive. A May 2016 graduate of Marquette University with a degree in public relations and communications studies, Dena was … Read more


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A Millennial, on Millennials

“How the Best and Brightest Millennials Live, Shop and Dream” –Adweek “How Millennials Consume TV Depends on Which Stage of Life They’re in” –Adweek “What Millennial Women Value Most in Terms of Work, Money and More” –Adweek The subhead of … Read more


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When Less is Actually More

They say copywriting is something that can’t be taught in school. I mostly agree. I went to UW-Milwaukee where they offered zero specific copywriting courses, so I fulfilled my advertising degree curricula and threw some writing courses in for insurance. … Read more


Multitasking man standing on white.

Calling All Multitaskers!

Multitasking. I’m guilty of it, and I’m sure you have been too. I even feel guilty saying “guilty” because for so long, I thought multitasking = being productive! I was so wrong. THE BRAIN IS NOT MADE TO MULTITASK. Studies … Read more


Multitasking businesswoman at work

Writing vs. Writing for the Web

Last week, I attended a seminar at Northwoods Web Solutions on Writing for the Web that was full of up-to-date info and helpful tips, plus it was a great refresher course for stuff I haven’t studied in a few (gasp!) … Read more


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