Author Archives: Emma

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Info, Graphic-Style

The other day, I was Googling “when to take vitamins” (just bear with my nerdiness here for a min.), when Google politely suggested “when to take vitamins infographic”. Of course I clicked on it! “There’s an infographic for everything!” I … Read more


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Brainstorming!

Brainstorm: an ancient word, which means, “to storm the brain”……….or something like that. Brainstorming done right can be a very useful tool for ideation. Whether you’re ‘storming alone or with a group, here are a few tips for your next … Read more


AFFIRM Names Karissa Holzbauer Account Executive

(Pewaukee, Wis…October 1, 2016) Karissa Holzbauer has been named Account Executive for AFFIRM, a leading advertising, PR, interactive, and social marketing agency. Karissa joined AFFIRM as a marketing assistant in 2015 and has been an assistant account executive with the … Read more


AFFIRM Adds Vang as Assistant Account Executive

(Pewaukee, Wis…September 12, 2016) AFFIRM (www.affirmagency.com), an award-winning full-service marketing firm in Pewaukee, Wisconsin, has hired Dena Vang as Assistant Account Executive. A May 2016 graduate of Marquette University with a degree in public relations and communications studies, Dena was … Read more


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A Millennial, on Millennials

“How the Best and Brightest Millennials Live, Shop and Dream” –Adweek “How Millennials Consume TV Depends on Which Stage of Life They’re in” –Adweek “What Millennial Women Value Most in Terms of Work, Money and More” –Adweek The subhead of … Read more


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When Less is Actually More

They say copywriting is something that can’t be taught in school. I mostly agree. I went to UW-Milwaukee where they offered zero specific copywriting courses, so I fulfilled my advertising degree curricula and threw some writing courses in for insurance. … Read more


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Calling All Multitaskers!

Multitasking. I’m guilty of it, and I’m sure you have been too. I even feel guilty saying “guilty” because for so long, I thought multitasking = being productive! I was so wrong. THE BRAIN IS NOT MADE TO MULTITASK. Studies … Read more


Multitasking businesswoman at work

Writing vs. Writing for the Web

Last week, I attended a seminar at Northwoods Web Solutions on Writing for the Web that was full of up-to-date info and helpful tips, plus it was a great refresher course for stuff I haven’t studied in a few (gasp!) … Read more


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I Forgot What I Was Gonna Call This One…

According to Wikipedia, Writer’s block is “a condition, primarily associated with writing, in which an author loses the ability to produce new work or experiences a creative slowdown. The condition ranges in difficulty from coming up with original ideas to being … Read more


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Take it Personally

Ahh, social media. Are you on it? Personally? Take it from a kid raised in the Internet era…you should be! Not only will it help you understand the importance of social media for your business or campaign, but it will … Read more


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